It might only be October, but I’m already prepping for 2023! You are perhaps thinking that I’m getting ahead of myself, but this is how I like to plan and it’s what helps me succeed and continue to grow every year. And that’s exactly what I want for you too!
I’m not suggesting for a second that we write-off 2022. Nope, I know that you’ve got plans to end the year way ahead of where you were in January. Me too! Currently, I’m waiting on permits for two of three new daycares I’m opening. But that doesn’t mean I’m not going to set aside time to plan what I want from 2023 and start prepping to get ahead of the game.
Read on for my tips on how to prepare for the coming year like the ninja you are!
Finish Q4 strong and ready
As the year is drawing to a close, ensure that you are taking time each week to reflect on how far you’ve come. It’s important that you really look at the progress you’ve made as a childcare business owner and then start to think about “what next”?
Remember that you’ve got systems in place now for staying on top of things. Also allowing you to make room in your schedule for planning time. Make sure you allocate time to analyze data – not just your profits but other information that gives you clues for what needs to happen in 2023.
Why you should start prepping for 2023 NOW!
If you don’t make time to prep before the holiday season, you’re going to run out of it! We all know that by the time the festivities begin childcare business owners are exhausted from weeks of working without a break. And often this means our bodies suddenly get ill. So don’t leave planning until you’re officially off work.
Get ahead of the game and block out a little time each week from now. This will give you plenty of time to think about your goals for 2023 (having looked at your data). Look at what’s worked well and where things need some support. You can then plan out how you’re going to achieve these goals in a SMART way.
SMART planning
If you’re wondering what I’m capitalizing the word for, it’s because it’s an acronym: Specific, Measurable, Achievable, Realistic and Timely. It’s a dynamite way of setting targets for your childcare biz.
Setting super specific goals, like “Find 2 team members for the new day care” or “create new play area on a smaller budget”, will mean you can easily see if you’re making progress. Just be sure to write down detailed plans, to chunk big goals down into bite-size ones. Then make a timeline for achieving your goals.
Prepping like a ninja
It’s not just about goal planning when I’m talking about prep. I know you’ve got to plan your curriculum, figure out menus, get ahead on your social media scheduling…there’s a lot to do.
So that’s why it’s good to start early when you’re prepping for the year ahead. Over the last 3 years we’ve seen a global pandemic, bizarre weather patterns causing chaos, and an economic disaster…who knows what this year will throw at us?! Which is why we need to be prepared.
Sit down and look at all the areas in your business and break them down into categories. This will make it easier to see gaps in your preparations.
And I’ve got something coming VERY SOON that’ll help you do this!
Get on the waitlist for my new Childcare Business Planner
Want to be inspired to take action every day? Have the tools you need to plan ahead and a customized planning system for Childcare Ninjas looking to take their business to the next level?! It’s more than a planner…it’s a whole system created with resources and tools to help you level up and grow your childcare business to maximum success in 2023.
BUT it’s important that we plan in a way that works for us. So that’s why this year I’m bringing you two versions for my new 2023 CHILDCARE BUSINESS PLANNING SYSTEM – traditional AND digital!!
This exclusive planning system is specifically set up to help today’s childcare professionals! You can easily and quickly plan curriculum, menus, social media scheduling and so much more. Let’s get you organized and systematized in 2023!
So if you’re looking to reduce overwhelm, get organized and achieve your goals this year, WATCH THIS SPACE! Soon you’ll be able to get your 2023 CHILDCARE BUSINESS PLANNING SYSTEM!
Find cheerleaders and support in prepping for 2023
Even with the best planning system in the world, being a home daycare provider can sometimes feel lonely and overwhelming. Don’t forget that you can find strategies and tips to move your childcare business forward by joining our community! You can hang out with like-minded and aspirational day care owners in there. Plus I go live regularly to talk about topics that’ll help you grow.If you prefer Instagram, we share ideas and tips there too. Or maybe email is your thang…JOIN OUR MAILING LIST HERE. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Join us for more tips on how to make your childcare business the success it deserves to be!
It’s that old vicious circle again! One that I hear time and time again. “I can’t afford to invest in myself”. But then because you’ve not invested you can’t grow. And so it goes on. Ad infinitum. So I’ve written a blog to explain why you can’t afford not to invest in yourself!
Read on to discover the reasons I know that it’s time for you to start taking investing in you and your childcare business seriously.
Excuses I hear everyday about why you can’t invest in yourself
When I’m coaching childcare business owners something they very quickly grow out of is making excuses. They used to say things like “I can’t afford to take time off”. Or “I can’t afford to get a coach”. Or even “I can’t afford to hire staff”. And instead they now take time to consider things carefully before automatically making assumptions about money and affordability. They look at all the options available to them. They don’t write off things that could actually help them grow their businesses just because they have in the past.
I’m not suggesting that you start taking silly risks or putting your home on the line. No way! I’m just asking you to REALLY think about things before you turn down huge opportunities to up-level your childcare business.
When I was coaching with my most recent cohort of The Childcare Flip, I saw them completely change their mindset about “affordable” and other money issues. The progress they made was incredible. And I want that for you too!
Can’t invest in yourself or won’t…What is going on really?
More often than not when someone says “I can’t afford it” they’re not thinking about their actual finances and bank statements. Sometimes it’s about trust. Others it’s about priorities. And occasionally it’s about being more resourceful and thinking outside the box.
So when you’re faced with an opportunity to invest in yourself as a childcare business owner, I’d encourage you to journal on it. Don’t immediately say no. Instead take some time to look at what’s really happening here. What are the benefits of investing in this? Where might the path take you? Who will you get the chance to work with? How much money could this make you in the future?
Can you afford not to invest in yourself?
As a childcare boss, there’s only so far you can go by yourself. I know because I’ve been there. I’ve had to invest in a coach to help me navigate growth and dive deep into my own mindset issues. And I’ve taken courses to elevate my business to the next level, far beyond the imagination of home daycare Nyckie from back in the day! I never imagined I’d be the owner of multiple facilities and a coach to Childcare Ninjas across the globe!
And that’s what I want you to think about, Ninja. When you invest in yourself there are so many amazing benefits beyond the coach/course/program you buy. You get that awesomeness, and then you also get the added bonuses so often available. And that’s what you get with The Childcare Flip too. I will be teaching you SO much brilliant stuff in there to flip your business! I also give you templates to help you grow your list, and more! These things will MAKE you money. Can you afford not to invest in yourself?!
The Childcare Flip – turning childcare business on its head!
This course is THE complete, step-by-step system I have created for in-home daycare and childcare owners to create a childcare business with freedom, flexibility, and financial success.
You’ll learn the F.O.R.G.E. Method to help you create a winning marketing method that gets potential clients coming to you instead of your competition & that does this fast.
The Childcare Flip Course has helped me keep growing my daycare business day after day, have more than one center & made my life and business into what it is today…
I’ll be running my free webinar training on these common and easy-to-make mistakes TOMORROW! Based on my own experience and going through this huge learning curve I want to shortcut your success and help you save $$$s on costly mistakes!
If you’re not ready for my course, why not get connected with other childcare owners instead? Get tips every week to move your childcare business forward by joining my FREE Facebook group! Hang out with like-minded and aspirational daycare owners as well as training every other week from me! Or if you prefer Instagram, we share ideas and tips there too. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!
One of the issues I hear all the time from childcare business owners is that they’re tired of being treated like a babysitter. Not just by the kids but by the parents they serve in the community. It’s a tale as old as time.
But there’s a few things to consider here.
Why are they treating you like a babysitter? Is it your behavior or theirs that’s the issue? And how can we change things up to stop these behaviors?
After 15 years of being a childcare boss, I’ve got A LOT to say about this! Read on to find out what you can do!
Why is being treated like a babysitter a bad thing?
It’s not that being a babysitter is a bad thing, not at all! It’s more that it’s not seen as a profession in its own right. When you hear the word babysitter what do you picture? I have an image in my head of a teenage girl, school files under one arm and a neighbour’s child in the other. And I’d bet yours is similar!
Babysitters are generally older kids looking to earn some pocket money while watching your small kids so you can go on a date or head to a PTA meeting. On top of that it’s usually seen as a job that requires minimal effort – the kids are mostly asleep already. And as such it’s not deemed necessary to have a “qualified” person doing the job. This in itself means that these willing teens are often underpaid and taken for granted.
So when you’re made to feel like a teenage girl despite being a grown-up running an entire daycare center (or more!), it can hurt!
Working on your mindset is where the change is going to come from. Trust me. So here’s some tips!
Think about how you present yourself
Hard truth: If you look like a babysitter you’re probably going to get treated like one. Take a look at your current work attire. Do you just wear athleisure outfits or have you got a set of plain black pants and polo shirts you reserve for daycare hours? I know it’s not practical to go for silk blouses and high heels like you might as a bank clerk! Opt for outfits that communicate to parents, “I’m the boss” and “take me seriously”.
However, this isn’t just about clothes, it’s also about how you carry yourself too. Take pride in your appearance and show it in your posture. Read this blog about boss mindset to help you.
Don’t treat your childcare business like a hobby!
It should really go without saying, but if you want your clients to respect your work and what you do, then you ought to respect it yourself.
Answer these questions:
Are you opening up on time?
How do you greet your families?
How are payments set up?
Is everything up-to-date?
Is your space clean and tidy?
How are you dressing to go to work?
Do you expect parents to pick up on time?
And if your answers to these don’t sound professional you need to keep reading!
This might sound harsh, but…
If you don’t want your clients thinking of you as a babysitter who plays all day with their children then you shouldn’t run it like a babysitting service.
Run it in a professional way so your clients will treat you with the respect you deserve. It’s all about keeping your boundaries strong.
Lay down those boundaries!
Boundaries are so important. You need to be friendly and approachable but still hold a professional boundary.
Think about it. If you’re opening the gate a few minutes late, dishevelled, and high-fiving all the parents and chatting about personal stuff, what’s that saying about you? When you’re letting them hang around till your snack time starts then you’re allowing them to see you as a kind of babysitter.
Instead, show them that you can keep time by opening up accordingly. Demonstrate that their children’s education is important and has to start on time. Use a group activity to start the day and say, “Right everyone, it’s time for a story – say goodbye to the moms and dads”. Close the door/gate and crack on! If you don’t do that then they are going to treat you as the babysitter where they can bring their kids to you anytime, pick them up anytime.
Start the way you mean to go on
Don’t wait till you resent being treated like a babysitter to make a change. If you don’t do something about your behaviors, you will end up making you feel resentful of how the parents treat you. You might end up feeling upset and this could stop you from fully enjoying your work. Which in turn will trickle down to the children you serve. No one wants that!
Treating your daycare as a business is largely down to mindset. It’s about holding that boundary with yourself as much as the parents. If you don’t start now, your client may switch on you to go and find themselves someone they consider ‘professional’ as their perception of you has been that you just play with the kids and aren’t a proper business.
Don’t go into this thinking you will do it later, as one of the things you may find is when you go to make change or raise your prices your clients may get upset then leave. You deserve success and your business deserves to be treated properly!
To sum up, here’s some quick changes you can make right now!
Take a look at your wardrobe. Does it convey a professional image?
Show up to work like you mean business.
Have a parent guidebook! It’s a practical and simple way to set boundaries and show your professional side too. (BTW we’ve got one of these in The Childcare Flip offer!!)
Join my new course, The Childcare Flip! Learn how to get clients to choose your childcare business over the competition. Get clarity on what you want your childcare business to look like & stop feeling overwhelmed! Start spending less time in your childcare business and more time with your family. And finally get unstuck and start getting the results you need to grow your business to 6 figures and beyond!
So it’s time to stop allowing yourself to be treated like a babysitter and own who you are – a childcare boss!
STARTING JUNE 28TH!!!
Join the Childcare Flip and learn how to grow, manage, market and automate your childcare business WITHOUT massive startup dollars and oversized buildings so you can LIVE the LIFE of FREEDOM, FLEXIBILITY and FINANCIAL SUCCESS!
If you’re not ready for my course, why not get connected with other childcare owners instead? Get tips every week to move your childcare business forward by joining my FREE Facebook group! Hang out with like-minded and aspirational daycare owners as well as training every other week from me! Or if you prefer Instagram, we share ideas and tips there too. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!
This week I want to talk about that feeling you get when everything is weighing you down and you’re considering closing your daycare. How do you breathe life back into your childcare business when it feels hopeless?
Don’t worry, Ninja, I got you! There have been several moments during my 15 years running multiple childcares when I’ve gotten overwhelmed, and had a load of bad luck, and then felt like throwing in the towel. But I’m still here! And nowadays I’m teaching other women how to thrive too!
So, how can you revive your passion for your childcare business again? How can you fall back in love with it and make it work better for you, with less stress and more success?
I’m gonna help you figure this out by sharing some tips which will keep your business going, even when you feel like giving up.
Why do we sometimes feel like giving up?
My goodness. It sometimes can feel hugely overwhelming running your own business and when you throw in the additional stresses of a pandemic, families struggling, and a lack of community, it’s not surprising many of us have felt this way!
Maybe you’ve had some emails that haven’t felt good, or a team member drop out, or a supplier let you down… It’s all A LOT, right?! And it’s hard because we don’t talk about this enough! We are constantly reminded that running a childcare business isn’t all sunshine and rainbows, is it?! Sometimes we just need space to discuss our issues and press reset.
You have such a huge impact on the local community and are a lifeline for some families. You being open supports the families of your team. It’s a lot of responsibility. But it can be such a struggle! Sometimes the journey can feel super lonely. It can be extremely frustrating. There’s sometimes a feeling that things have stagnated and you are a bit bored.
So here’s a few tips for how you can breathe life back into your childcare business. I’ve created a method called CPR for your childcare business especially for you! Let’s go, Ninja!
Connect the dots
Before you start panicking, shoving a “closed” sign up, and putting all your childcare stuff on ebay, you need to take a deep breath. Yes, sometimes it is HARD. Often it’s tricky to juggle it all. But once upon a time, this was your dream business and there’s no reason why it can’t be again!
So let’s reconnect the dots! What was your original dream around being a childcare business owner? What was your why?! Does that still resonate now?
Most of the time we assume we know what we are missing in our business, what we ought to be doing… but we haven’t really done an audit and investigated fully. Instead, we find ourselves running round in circles after shiny objects, like new tools or apps.
And without actually sitting down and taking stock of all this stuff, to actually look at connecting the dots of where we are and how we want things to be, it can be a waste to chase those ‘hacks’. By taking time to dive in deeper you’ll see what you really need vs. what you assume you need. You’ll notice where there are gaps in your processes and what actually needs to be done.
Plan for success
Create a plan for what you actually need to get the results you want to see. Sometimes we’ve been so long working INSIDE our childcare businesses that we lose sight of the bigger picture. Take some time to zoom out and remember what it is we’re wanting to achieve.
Look at the legacy you want to leave behind. How are you going to make that happen? Consider switching things up a little in your plan. Remember that it’s okay to change your mind from the original plan you had all those years ago.
Revise your strategies
So you’ve looked at the bigger picture and has some time to reflect on what you really want… Now it’s time to put together a strategy to help you achieve your goals. What are all the little steps – the tactics – you’ve got to take to get there? Perhaps it’s automation, perhaps it’s training, or perhaps it’s something else!
Once you’ve got these listed out, you’ll be able to see that your childcare business is not beyond resurrection. In fact far from it. You’ve just got to reignite that passion inside you again.
You can watch this week’s YouTube video all about how to resurrect your childcare business right now!
Reach out and breathe life back into your childcare business!
Earlier on I mentioned loneliness and frustration, and these things are rarely remedied when you continue working all by yourself. Your team can’t fully comprehend the weight of responsibility on your shoulders or the burden of running a childcare business. So what can you do to feel better?
I have EXACTLY what you need! I have a community of like-minded childcare business owners who GET IT! They know where you’re at, and totally understand that feeling of “what’s the point?!” But they’ve got through it TOGETHER. Come join us, share the burden and find some joy and reciprocity over in my free Facebook group.
Getting connected with other childcare owners is a HUGE game changer!
Gain strategies and tips to move your childcare business forward by joining a community! That’s why I set up my Facebook group, where you can hang out with like-minded and aspirational daycare owners. Join us for more tips on how to make your childcare business the success it deserves to be! Or if you prefer Instagram, we share ideas and tips there too. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!
Are you wanting to up level your childcare business during 2022? Would you like some super easy ideas on how you can do this?
I can help you take your daycare to the next level by changing up your services to fulfill the needs of your community.
Read on for 4 ways you can do to take things up a notch!
Break free from the status quo
Things feel good right now. You’re comfortable. Your all star team are settled and your waitlist is good. But how does it feel thinking about staying in this place forever? Wouldn’t you feel better about raising your game and stretching your zone of genius a bit?
Playing it safe isn’t always the best option for business. By looking at what your community needs right now and applying that knowledge to your business strategy, you’re setting yourself up for success. So take time now to plan how you can up level your childcare business during 2022. It’s time to say no to the same old services and offer something innovative!
So I’m sharing 4 ways you can change up your childcare offerings to build a more successful childcare business in the new year…
1. Outside of Office Hours
Right now, I’m guessing that your daycare provides a service for parents working a 9-5. You might be open 6am to 6pm or maybe just 8am to 6pm. However that means there’s a huge section of your local families that are missing out on great childcare!
Think about it. There’s nurses and doctors, construction workers and delivery drivers, people working shifts in hospitality… There’s a world of workers that are crying out for high quality care for their precious ones! They’re working outside the typical day, and don’t keep regular working hours which makes life tricky to organize.
Like the gif says, “Care infrastructure is infrastructure”. I wonder if you’ve ever considered starting or adding a 24hr daycare service to your offerings? Or perhaps “night shift” childcare as an opposite offering from the usual opening times you see everywhere. How about having a flexible option that allows parents to buy a chunk of hours and use them to fit in round their shifts? Tricky but not impossible. And by going above and beyond, people rave about your services!
By adding an extra in order to grow your childcare business, you can make a real difference and stand out.
2. Solve transportation issues
Often there’s a barrier to getting kids over to daycare – buses with no routes that early, or not serving in that area… So there’s no way of the child getting from their door to yours, safely. Or perhaps their child finishes kindergarden or school and needs to get from there to you somehow? Whatever the issue, can you think outside the box and offer a service that meets their need?
Why not look into solving that problem – whatever it may be – and offer a solution?! Could you collaborate with someone local who has transportation to collect the children? Perhaps a child friendly and licensed taxi service could join forces with you to bridge that gap? Or maybe you have a minivan and plenty of space to transport kids from one place to another!
Families are always so grateful for the kindness and consideration, and will happily pay you to keep their babies safe and secure!
3. Look into event childcare
Now that the world is opening up again and we’ve all started venturing to events, it might be time for you to start thinking about the skills and services you can offer to the venues and hosts of big events.
Because at the end of the day, no one wants this kind of situation do they?! Better to have them playing safely with a childcare worker in another room.
After opening my home daycare, I ventured into event childcare and it is still working fabulously for me! I started out helping families out at weddings – I cared for their babies so they could enjoy the special celebration. Then it turned into other events – college reunions, fairs, funerals, conferences…
You can look into working for families, or make links with venues to be their go-to childcare at any events they put on.
4. Use your venue wisely
If you have a daycare space that isn’t your home, you might want to consider hiring it out at the weekends. Depending on your space and the set up, there are a few options here!
Could you offer it out on Saturdays and Sundays for early years birthday parties? Parents are always looking for good value rooms to hire to host parties in. Safe spaces they know are suitable for little people and their needs – baby changing areas, age-appropriate equipment etc. You might even want to add in the cost of a member of staff so someone’s on hand to take care of things.
Or could you look at hiring it out for fundraising events? And if you have a larger hall space, there are people who’d snap up a meeting room for their community group activities perhaps in the evenings too. In these cases it’s usually just a payment and key situation, so less involvement and easier to manage!
If your space is sat empty on the weekends or evenings, why not add this additional service?!
What do you think? Is it time to up level your childcare business during 2022?
I go into more detail in my latest video! Join me as I take a look at some ideas to niche down your childcare business and unleash success in 2022. Pull up a chair, grab a notebook and hold on tight because it’s go, time Ninja! Watch the latest episode on Youtube video here:
Speaking of being next year…have you started planning for 2022 yet?! I’ve got just the thing to give you a head start! This is no ordinary paper planner. It’s specifically designed with Childcare Business owners in mind. Because I got sick of having to tweak the ones aimed at other industries!
And because I know a planner is zero use without accountability, I’ve added an accountability piece to my new and improved Nyckie B’s 2022 Childcare Business Planner System!
Even with all the planning in the world, being a home daycare provider can sometimes feel lonely and overwhelming. Getting connected with other childcare owners is a game changer! Gain strategies and tips to move your childcare business forward by joining a community! That’s why I set up my Facebook group, where you can hang out with like-minded and aspirational daycare owners. Join us for more tips on how to make your childcare business the success it deserves to be!
Or if you prefer Instagram, we share ideas and tips there too. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!
MAILING LIST HERE. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Join us for more tips on how to make your childcare business the success it deserves to be!
