Marketing to Moms as a Childcare Business Owner

Marketing to Moms as a Childcare Business Owner

Marketing your childcare business in this day and age is pretty overwhelming. If you’re new to all this, where do you even start? There’s so many places to be interacting…should you be on all of the platforms? Just digital or print too? And who are you talking to? You’d better make sure you’re marketing to moms!

I’ve been in this arena for a long time, and marketing has changed dramatically since I first started out. It was mostly word of mouth and flyers through doors to spread the word. But now you’ve got other ways to reach the moms and dads you want to work with.

So how do you figure out what to do with your marketing?

Here’s some of my top tips for nailing your marketing strategy when it comes to getting your childcare business seen and heard.

Client Perspective – marketing to moms

As childcare business owners we tend to lead from the front all the time…but on this occasion I want you to take a step back. There’s an important reason for doing this, because – believe it or not – you don’t always know the answers. We so often assume we’re doing a good job and are too busy to do things another way, or can’t see that there’s need for another perspective.

So take a step back from being the leader and take off your Childcare Ninja hat. Put on a parent one instead. Try and see the world through their eyes and at their angles. Doing this will make your offerings more relevant and give you an opportunity to visualize things differently.

Freshen up

Now you’re wearing their hat, I want you to imagine you’re looking for a daycare center for your child. Head to your website with these fresh new eyes. Without berating yourself, look at your childcare business site and consider if it’s what you’d be looking for if you needed somewhere to send your babies right now? Would you buy from you?

It’s time to get real. Be honest with yourself. Is it good enough? Does it need an update? Is it all linked up to your social media channels? Could you be adding content to help your marketing? Blogs are an easy, engaging and fun way to do this.

Have you listed all the features that they might want to know about? Do you explain how you’re different from other childcare providers in your area? What are the benefits of booking into your childcare provision – how will they feel? Focus on the freedom that knowing their kids are safe gives them. Reassure them!

Where do your moms hang out?

Now you’ve freshened up your website, it’s time to think about where your moms hang out. Depending on where you are in the world, or the demographics of your area, it might be different for you to where mine meet up online! Social media is so huge now! Some moms are all over Facebook and Twitter, others are dancing all over TikTok and networking on Instagram. And there’ll even be some on LinkedIn.

Look at who your moms follow and share content by online. You can piggy back off this by creating similar – but childcare related – content. Read the ads and blogs they’re seeing on the daily, and build your marketing around similar topics that your moms will find engaging.

Also take time to view what activities they do with their kids. Where are they frequently visiting? Do they mix up their day trips or are they creatures of habit? List potential future collaborations or places you could advertise while you’re doing this research.

Being useful in your marketing to moms

When it comes to marketing to your audience it’s not just about selling. Much of what you’re sharing online ought to be useful. Factor this into your content planning. If, for example, you’re in an area where the schools are currently closed due to lock down, why not share some play ideas or some free printables to keep small people busy and entertained. Parents will remember how helpful you were when they were stressed out!

Again, this is about switching hats. What would you have found useful as a mom now? Some recipe ideas? Top ten educational movies? 5 best books for toddlers? Some freebie word searches or puzzles? These things will get shared among your online community, wherever they hang out! Create a buzz around your brand by supporting potential future clients now.

Non-mom Childcare Business Owners

I haven’t forgotten you, you awesome bunch of humans! If you’re struggling to take your biz hat off and put on a mom one, make the most of any mom friends you’ve got. They might not be able to join you at happy hour any more, or pull all night dance sessions like they used to, but they sure as heck know where moms hang out online for advice, a moan, and to have virtual fun!

So ask ’em! They’ll be super happy you asked them for ideas and will hold a plethora of information, so don’t be afraid of tapping into their knowledge! Marketing to moms is pretty key to your business, so find out how to captivate them!

Wanna know more about marketing?

If you’d like to learn more about marketing and how to grow your childcare business, I’ve got a coaching program that is perfect for you! We’re diving into all elements of getting the word out about your business, including how to market effectively. “The Simple Childcare Ownership Program“ starts in October.

It’s a 10 week program that offers you so much! Join like-minded women in a private, exclusive community where you can share experiences and support each other to grow. In creating this especially for you, we’ve taken great care to ensure that the program is content-centered, offers you results-driven experiences that will inspire and motivate you to challenge yourself and grow into who you were born to be! Find out more here.

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If you’d like to see more like this and chat with other childcare business owners, I wonder whether you’d like to head over here: Childcare Ninja Facebook group!  Join us for more tips on how to make your childcare business the success it deserves to be!

While you’re here, are you in the Childcare Ninja membership yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!  It’s full of exclusive resources and support to help you grow your Childcare Business.

The Metamorphosis Experience: growing through change

The Metamorphosis Experience: growing through change

If you’ve worked with a coach or you’ve been part of a life-changing membership, you’re likely to have experienced change. Or what I like to call “The Metamorphosis Experience” or “ME Experience”.

Because this week we’re not thinking about the baby steps. Nope. We’re diving in deep with the big stuff.

So, what does this sort of change look like?

Growing through change

Change is often difficult, stressful, and anxiety inducing. Not being in control can bring on feelings of insecurity and put your body into fight or flight mode. However, change is – for the most part – a good thing. The benefits that come from the growth we go through can be countless. But as Brené Brown teaches us, you can only get to courage through being vulnerable.

One thing I’ve learned over the years I’ve been a childcare business owner is that when you allow yourself to be vulnerable and start investing in yourself you become accustomed to change. It’s part and parcel of the process. Instead of worrying about the approaching change, you begin to trust in your own choices and the universe. You have a faith in yourself that you didn’t have before. And that, my friend, is super powerful.

Mindset Metamorphosis

After I stopped putting off investing in myself, and started doing things that were going to help me grow as a business owner, I saw huge changes. Looking back it’s kind of funny, really, that it took me so long to believe. I am now a much better leader because I’ve made this change.

daring to lead metamorphosis

There’s a monumental change in the way your mindset works when you decide to invest in YOU. You begin to prioritize the things that you know will help you to grow. No longer do you waste time on the things that don’t serve you. Instead, you understand that by investing in yourself you can’t possibly go wrong.

You begin to notice the things that seemed important aren’t really, and that your self-development and growth is fundamental. There’s no more putting yourself to the bottom of the To Do list. Because you know that you – and only you – can grow your childcare business to be the best it can be.

Language

Suddenly, you find yourself saying “I can” instead of “I can’t”. There’s a shift in the language you use in your everyday conversations. Those slips of self-deprecation are long gone, and have been replaced by positive affirmations and an innate sense of self confidence. You respond to tricky situations in a totally different way. Instead of reacting to things as we once did, you’ll be able to take a deep breath and the words that come won’t be angry or from your scared inner child.

Going through the Metamorphosis Experience changes the way you speak and interact with the world. Your language becomes more constructive and those around you begin to notice too. And this is great for your team because you’re role modelling what growing and self-development looks like.

Taking action

After your metamorphosis, you now come at things from a different angle. You’re pro-active not reactive. It’s like a sixth sense. You know what needs to be done and you do it. Procrastination becomes a thing of the past because you are not afraid of making mistakes anymore. And taking action and doing the things that are hard and uncomfortable brings with it further satisfaction. Taking action feels good.

dim-your-light-metamorphosis-experience

You spend less time scrolling social media, or hanging out gossiping with friends and get laser-focused. You choose to spend your time wisely, learning, doing the work, growing. Not shutting yourself off, but just prioritizing the things that matter – YOU and your metamorphosis!

No more putting things off. You’ve had the ME experience and now you’re on a road to greater things. You know it, the universe knows it. Bring. It. On!

Looking at your surroundings

One of the hardest things about your metamorphosis is taking a look at your environment. Not just the space itself, but the people in it. Surround yourself with the doers, the creators, the people who inspire you.

positive-friends-metamorphosis

When you’ve invested in yourself, you start to see that there are some people in your life who begrudge your growth. They want to keep you small. Those people are not your people, okay? They’re toxic. I learned fairly swiftly that I needed to have positive women who “get me” in my circle, not the ones who want to keep me from dreaming big. Read more about that here.

Is it time for you to a true metamorphosis experience?

I’ve got a group coaching experience beginning in October that is ideal for you if you’re looking to invest in yourself; if you’re ready to go through some HUGE changes to make progress in your self-development and your business. I want to help you become the best you can be, so I’ve created: “The Simple Childcare Ownership Program“!

It’s a 10 week program that offers you tonnes of value for money. The perfect investment! Become a leader in the childcare field bycoming together and sharing experiences with like-minded women in a private, exclusive community. In creating this especially for you, we’ve taken great care to ensure that the program is content-centered, offers you results-driven experiences that will inspire and motivate you to challenge yourself and grow into the childcare business owner I know you can be! Find out more here.

 

childcare ninjas logo 2020

If you’d like to see more like this and chat with other childcare business owners, I wonder whether you’d like to head over here: Childcare Ninja Facebook group!  Join us for more tips on how to make your childcare business the success it deserves to be!

While you’re here, are you in the Childcare Ninja membership yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!  It’s full of exclusive resources and support to help you grow your Childcare Business.

Why investing in yourself can help you reach the next level faster

Why investing in yourself can help you reach the next level faster

Investing in yourself has never been easier, in terms of choice. There’s so many ideas and options floating around the internet, and your inbox is full of people professing to know what a good investment for you will look like.

You want to up-level and reach your goals, but you’re not really sure how to get there.

Well I can tell you, after years of not investing in myself, I only started to see huge growth in my business when I began to see myself as worth the investment.

Putting yourself first

When you put yourself first, you increasingly have more energy to be more productive in your work and you’re more motivated to grow your business. And because you’ve invested in yourself, you’ll find that you’re able to add more value to others. Unlike many other investments you could make – the stock market, real estate, horses – investing in YOU is never a risk, because there’s always a benefit.

People start to notice you

Nely Galán, the author of “Self Made“, describes how, when you choose yourself, “people will notice you, and they will choose you over and over again.” You put an end to passively waiting for things to happen to you, taking a lead and investing in yourself, so you take action and begin to move closer to being the you you’ve always dreamed of.

Here are some ways you could be investing in yourself:

  • Improving your health and wellness – by looking after yourself you’re protecting your future.
  • Booking a workshop or course – professional development and adding to your skills is vital!
  • Watch, listen and read – Women who read, lead – am I right!?
  • Attend networking events – surround yourself with other phenomenal women aiming high.
  • Hire a business coach – this is a biggy and is a key one for leveling up!
  • Prioritize self-care and breaks to increase productivity – you certainly can’t pour from an empty cup.

All of these are opportunities to invest in YOU. Set yourself a challenge to do a few of these each quarter and watch how much progress you make! I know that you’ll be amazed.

Getting into the right mindset

By investing in any of the above list, you’re getting into a childcare business owner mindset. You’re prioritizing yourself and showing leadership. All of the examples are going to demonstrate to your team that this is the way things should be. That when you lead it isn’t all about being at your desk 24/7 and neglecting your well-being. Nor is it about spending your days swanning around the mall with the Amex. Role modelling these to your staff and your family is true leadership.

And once you start investing in your self, it’s like you’re saying to the universe that you’re ready for success. It shows that you’re getting into the mindset for being a childcare business owner.

women high fiving

Investing in your future

I’ve got a Masterclass coming up where I will be covering the 5 foundations I recommend for making childcare ownership simple. After years of experience, I’ve come to the conclusion that owning a childcare business consists of 5 main steps. These steps can be broken down very simply so you’re not overwhelmed in your journey to successful and simple childcare ownership. And although they’re all of equal importance, some of these are overlooked!

In a nutshell, the 5 Foundations for Simple Childcare Ownership are:

  • Mindset
  • Planning
  • Research
  • System Building
  • Legacy Creation

And these are the simple steps I’ve noticed in my thirteen plus years of being a childcare boss! And when you start investing in yourself and in professional development like this, you’re beginning to think like a successful Childcare Boss.

I would love to see you in the Masterclass! If you have any questions don’t forget that I’m always in the Facebook group and if you haven’t already joined here’s the link The Childcare Ninja Members Group.

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How to put your passion into action inside your childcare business

How to put your passion into action inside your childcare business

When it comes to putting passion into action, I’ve often found childcare business owners don’t do this enough. Yes, of course you’re passionate about your families and the care of the children, but what else lights you up?

Let me tell you a story about why it’s important that we don’t put all our eggs in one basket. And why we should look at our passions when we diversify our incomes.

It was all going so well

Back in the days – about 13 years ago – when I was running my childcare solely from my home, I had no other form of business. I ran my daycare, I looked after my own family. That was that. All was going really well – the children in my care were thriving and their parents were appreciative and kind.

Suddenly the rug was pulled from under my feet. The government had major budget issues. They froze childcare payments to those who needed them. Families in my daycare relied on that so they could send their children to me, in order to go to work. Government subsidies was where a significant amount of my income was coming from. And when they froze the payments, I found myself with less than I needed coming in.

don't panic passion into action childcare ninjas

I was facing three months with no pay outs from the government to cover those families. I didn’t know what I was going to do. Around me I could see other childcare businesses shutting down, but I was sure as hell not going to be one of them.

Searching my passion

I needed an additional source of income – STAT. Thinking about all my skills and passions, I began to search for ideas I could implement to supplement the gaping hole in my finances. It needed something that wasn’t dependent on the government or my daycare parents.

There were a couple of events and weddings I went to around this time, and I noticed that there were parents struggling – understandably! – to keep kids quiet and that those babies were bored outta their minds. A light bulb moment occurred!

babysitter childcare events and weddings passion into action

I could put my passion into action! Soon after the idea came to me, I set up my very own Events and Weddings Childcare Service. I began offering babysitters on and off site for both the organizers of the events and to those attending. All this was in addition to my home childcare. I was serving other families, and it wasn’t focused on those at work so I didn’t need to worry about subsidies.

 

Where does your passion lie?

What are you passionate about? Is there something you’ve always wanted to experiment with, but you weren’t sure how to incorporate it into your life? Perhaps you pushed it aside to focus on your childcare business.

Well, I want you to learn from my mistakes. Don’t put all your eggs in one basket. Use your passion to diversify your income. We love what we do but I’ve been taught the importance of speculation! Figuring out a way of getting income from alternative sources is key!

Look at the hobbies and skills you’re excited about. Are you a talented musician? You could be offering musical sessions in your daycare or using the network of parents in your childcare business to spread the work about piano lessons. Or maybe you could play at events and ask parents to tell their friends. Minimize the work by implementing through your business.

piano lessons passion into action

Perhaps you’re an artist or amazing craft maker who could offer extra sessions in the daycare, or sessions at the weekend or after school to bored kids or in the evenings to folks who want to learn from your skills. If you’re into something pretty, these are highly sought after for things like bachelorette parties.

Put your passion into action

This isn’t the time to be humble. If you have a skill – outside of being a childcare ninja that is – use it! Whatever it is, it’s necessary to diversify your income streams to protect yourself and your childcare business.

By taking something you enjoy doing in your free time and creating a cash flow from it, you’re putting your passion into action. This sounds exhausting, but it needn’t be. Ensure you utilize word of mouth, making the most of the networks you have available, i.e., your parents!

And I implore you to do it now. There are unstable times upon us and you have a duty to yourself and your family to do what you can to look at other income streams.

Growth and Legacy

This is also an opportunity to think about growth – do you always want to run a childcare business? Or can you see yourself doing different things after you’ve sold it or moved on? Your passion project and side hustle could then become your main source of income instead of just a back up.

And what about the vision for your legacy? What does that look like for you? I like to say that your childcare business can be the catalyst to growing an amazing life, but it doesn’t have to be the only thing. It can be the start of amazing things.

And I see a bright future in you! There’ll be no stopping you once you put your mind to it. Trust me, I’m a ninja!

I hope you found this blog helpful to think about your future. If you enjoyed reading this, and would like to see more like this and chat with other childcare business owners, I wonder whether you’d like to head over here: Childcare Ninja Facebook group!  Join us for more tips on how to make your childcare business the success it deserves to be!

While you’re here, are you in the Childcare Ninja membership yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!  It’s full of exclusive resources and support to help you grow your Childcare Business.

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Do I have what it takes to be the childcare boss?

Do I have what it takes to be the childcare boss?

Being a childcare boss isn’t for everyone. So how do you know if you’ve got what it takes?

I’ve been in the business for a long time and I have seen people come and go. Sometimes, they think running a childcare is easy and they have a shock when they realize that it’s quite different from other types of businesses. For one, there’s tiny people to think about, not just the profit margins!

Other times, they’ve got no experience running a business at all and despite a huge love of working with children, it becomes overwhelming and they’ve given up.

Just as you don’t start on the line of a marathon without hours of training, you also have to begin the race with the right mindset. And the same goes with being a childcare business boss. We’ve got to be prepared and in the right head space to be successful.

Anyway, here are a few things I’ve learned about whether you know that being a childcare boss is right for you and how to get into the childcare boss mindset…

So have you got what it takes?

Truth of the matter is, only you can answer this question honestly. This is an opportunity for you to think about your why. What motivates you to run a childcare business? Why do you want to be a childcare boss?

journaling mindset childcare boss

However, you just need to take some time to meditate over and contemplate these questions. Lean into the fear. Is there anything holding you back? How do you prepare for challenges you face? Is there a pattern? How could you bring that to being a childcare boss?

Achieving what you put your mind to

In my experience people have the ability to do whatever they set their minds to. Therefore, if your mindset is ready, you’re ready!
Think about the people you know who’ve run marathons – they start preparing months in advance. They train hard, and most of them will tell you that it’s not about the physical prep, it’s about breaking the mental barriers. Once you’re able to show your brain that you can run 18 miles, it doesn’t take much to convince it that another 6 miles will be okay.
marathon training mindset
Same goes for mountaineers. Months of preparation and the right gear, but at the end of the day, it’s ultimately down to their mindset.
Another example is Paralympic athletes. They compete in the face of adversity. Some of them have lost legs in battle, yet they come out fighting! It is all about mindset.

Getting into the right mindset

Hopefully you’re getting the idea that so much of this is down to having the right mindset! So how’s yours?
First, check how your mindset is towards being a childcare boss. And once you’ve looked at that, it’s time to begin taking steps towards creating or growing your childcare business.
Journal about your fears around leadership, your motivations for running a childcare business, think about your soul goals and where you see yourself in five years. Really get to grips with where you feel you’re at in mindset terms.

I hope this blog has got you thinking about whether this is right for you, and I hope the answer is, “For sure, Ms. Nyckie!” I know you’ve got what it takes.

I have a 3 day challenge coming up that dives into this. Taking part in the challenge will allow you to gain freedom from your fears of childcare ownership. You’ll be given simple steps to reignite your fire & make you the passionate and proud childcare boss you know you can be. This challenge is going to get you laser focused and give you the clarity you need to move your childcare business from bleak to booming!
Childcare Ninja Free guide to Childcare Boss Mindset

Click here to register and get my FREE tool to help you get into the right mindset!

And if you’re not already over in the Childcare Ninja Facebook group, come and say hi! We’d love to welcome you into the space and find out how you’re getting on. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! If you’re interested in becoming a part of the community, join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!

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