Why you can’t afford not to invest in yourself

Why you can’t afford not to invest in yourself

It’s that old vicious circle again! One that I hear time and time again. “I can’t afford to invest in myself”. But then because you’ve not invested you can’t grow. And so it goes on. Ad infinitum. So I’ve written a blog to explain why you can’t afford not to invest in yourself!
Read on to discover the reasons I know that it’s time for you to start taking investing in you and your childcare business seriously.

Excuses I hear everyday about why you can’t invest in yourself

When I’m coaching childcare business owners something they very quickly grow out of is making excuses. They used to say things like “I can’t afford to take time off”. Or “I can’t afford to get a coach”. Or even “I can’t afford to hire staff”. And instead they now take time to consider things carefully before automatically making assumptions about money and affordability. They look at all the options available to them. They don’t write off things that could actually help them grow their businesses just because they have in the past.
I’m not suggesting that you start taking silly risks or putting your home on the line. No way! I’m just asking you to REALLY think about things before you turn down huge opportunities to up-level your childcare business.
When I was coaching with my most recent cohort of The Childcare Flip, I saw them completely change their mindset about “affordable” and other money issues. The progress they made was incredible.  And I want that for you too!

Can’t invest in yourself or won’t…What is going on really?

More often than not when someone says “I can’t afford it” they’re not thinking about their actual finances and bank statements. Sometimes it’s about trust. Others it’s about priorities. And occasionally it’s about being more resourceful and thinking outside the box.
So when you’re faced with an opportunity to invest in yourself as a childcare business owner, I’d encourage you to journal on it. Don’t immediately say no. Instead take some time to look at what’s really happening here. What are the benefits of investing in this? Where might the path take you? Who will you get the chance to work with? How much money could this make you in the future?
cat journaling invest in yourself

Can you afford not to invest in yourself?

As a childcare boss, there’s only so far you can go by yourself. I know because I’ve been there. I’ve had to invest in a coach to help me navigate growth and dive deep into my own mindset issues. And I’ve taken courses to elevate my business to the next level, far beyond the imagination of home daycare Nyckie from back in the day! I never imagined I’d be the owner of multiple facilities and a coach to Childcare Ninjas across the globe!
And that’s what I want you to think about, Ninja. When you invest in yourself there are so many amazing benefits beyond the coach/course/program you buy. You get that awesomeness, and then you also get the added bonuses so often available. And that’s what you get with The Childcare Flip too. I will be teaching you SO much brilliant stuff in there to flip your business! I also give you templates to help you grow your list, and more! These things will MAKE you money. Can you afford not to invest in yourself?!
black business woman with arms folded inviting you to join her childcare flip course

The Childcare Flip – turning childcare business on its head!

This course is THE complete, step-by-step system I have created for in-home daycare and childcare owners to create a childcare business with freedom, flexibility, and financial success.⁣
You’ll learn the F.O.R.G.E. Method to help you create a winning marketing method that gets potential clients coming to you instead of your competition & that does this fast.🚀⚡
The Childcare Flip Course has helped me keep growing my daycare business day after day, have more than one center & made my life and business into what it is today… 💜
Our next cohort starts very soon (SIGN UP NOW – INVEST IN YOURSELF!) and I’d LOVE it if you could join me for my next FREE webinar:

The 6 mistakes that childcare owners make and how to avoid them!

I’ll be running my free webinar training on these common and easy-to-make mistakes TOMORROW! Based on my own experience and going through this huge learning curve I want to shortcut your success and help you save $$$s on costly mistakes!
Join me at 7pm EST Monday, register here:  bit.ly/6figmistakes

If you’re not ready for my course, why not get connected with other childcare owners instead? Get tips every week to move your childcare business forward by joining my FREE Facebook group! Hang out with like-minded and aspirational daycare owners as well as training every other week from me! Or if you prefer Instagram, we share ideas and tips there too. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!

childcare ninjas logo 2020

Time to join: The Childcare Flip Course

Time to join: The Childcare Flip Course

When I first set up my home daycare business, I had no idea what was to come. I knew I wanted to have some financial freedom and to be there for my kids.  But I could’ve gotten there faster with better support. And this is why I’ve designed a course to help you. It’s called The Childcare Flip Course and it’s going to support you on this incredible journey of yours.

Because who doesn’t want a roadmap to help you fast track your own childcare business? And you should know how you can automate your childcare business on a budget, so you can actually get stuff done! As I believe that YOU TOO can also have a multi-six-figure childcare business like me. Know why? You have the power to become exactly who you always wanted to be!

Not sure what I’m on about yet? No worries at all, Ninja! Read on to find out how…

Where are you now?

After setting up Childcare Ninjas a few years ago, supporting women like you to build sustainable childcare businesses, I know where you’re at right now. You’ve most likely just begun your journey as a home daycare owner to fit work in around your family. Or you’ve invested in a space in your local town because you’ve seen a gap in the market.

I’d bet my bottom dollar that you’re super passionate about the kids you work with and ensuring that they thrive in your care. That you adore the families you serve in your neighbourhood and want to give them the best start ever. Am I right?!

So imagine how it’d feel to go from serving a handful of families from your home to supporting many more!

Well, I’m happy to tell you that it feels AWESOME. And I know because I’ve done it.

Be the change you want to see – flip it!

15 years ago I successfully opened my own childcare business despite all the challenges I came up against. I was a single mother to four gorgeous babies, with limited resources. But nowadays I have multiple centers, with teams of All Stars running them with me!

I’ve gone from a 9-5 job to being a multi six-figure childcare business owner. And I’ve continuously grown my childcare business day-in, day-out. I love it so much that I’ve been teaching other women how to succeed too, using their passion and skills for childcare.

Is it time for you to flip things round? Of course it is! There’s never been a better time…

You’ve got to take action

Want to know how I’ve managed to come so far? It’s quite simple really: I took action. Every single day. If I didn’t take action to become who I am today, I know exactly where I would be. Broke, unfulfilled, & plain ole tired!

Every day, I took another step to reach my goal. Sometimes I’d hit a bump in the road and have to start over, but it never stopped me trying to push forward. And I want to show you how you can do this too.

Action taking is tough

Wait a minute. Before you bite my head off. I KNOW taking action can be hard. We’ve all got things that might get in our way. A difficult family history, circumstances that don’t make it easy. But if I’d let my challenges and negativity get me down, I’d be stuck in that 9-5, I’d never have spent time raising my kids and I’d not be where I am now.

So we’ve got to make a choice. You’ve got to stand up and decide to take action. No more excuses. The time is now.

But I don’t know where to start, Nyckie!!

Hold up! I hear ya! When we feel like we don’t know where to start or even where we are going, we can lack clarity & confidence.

Trust me, I have absolutely been there! And let me tell you, 15 years ago there was NOTHING out there to guide me. Which is why I’m so excited to get The Childcare Flip Course out into the world. This course is where you can begin. Some might say it’s the green light you need to start thinking big.

Let me guide you with The Childcare Flip Course

The doors are NOW OPEN for my brand new Childcare Flip Course. I’m seeking passionate and driven childcare owners to join me. I’ll be guiding you along the journey and sharing the knowledge and tools you need to create your own profitable childcare business with ease.

We love working with children, & it is our dream to be helping families and have the freedom we desire – whether it’s time freedom, financial freedom, or just being our own boss. Let’s admit it to ourselves and declare it to the world!

Childcare Ninjas group course

Stop delaying your dreams!

For so many years I let my inner critic tell me I wasn’t good enough and that I didn’t have the skill or the passion to succeed. When I was able to switch that noise off and focus on the steps I needed to take, everything changed.

If you don’t believe in the power of your dreams, you’ll risk sitting on the sidelines your entire life. You risk never seeing your dreams turn to reality.

Sign up today & start getting the right help to get your business to the next level so you can see your dreams turn into reality.

Grab your place on The Childcare Flip Course today!

The Childcare Flip Course


Before you head off, don’t forget that there’s already some free support available to you. We have an active community of like-minded childcare business owners over on Facebook, because I know that being a home daycare provider sometimes gets lonely. So connect with other childcare owners – it’s a total game changer! Gain strategies and tips to move your childcare business forward by joining a community! Join us for more tips on how to make your childcare business the success it deserves to be! Or if you prefer Instagram, we share ideas and tips there too. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!

childcare ninjas logo 2020

It’s time to dial in on your marketing message!

It’s time to dial in on your marketing message!

When it comes to getting your marketing message right it’s really important that you pay attention to what you’re putting out into the world and whether or not it’s being seen. 
Nailing your messaging is the key to growing your childcare business and making it the success it deserves to be.

Are you hearing crickets?

Often we find ourselves putting tonnes of effort into our marketing and think we’re really visible. We believe we’re getting our information out into the world and that our ideal clients are seeing. But when we hear crickets and realize we’ve had zero inquiry calls, we begin to wonder what’s going on. 
hearing crickets awkward
What’s happened here? Is there a disconnect between what you think you’re saying and the message being received by your audience? Or is there an issue with the platforms you’re using?
Take a deeper look into this before making your next move!

More often than not, we’ve missed a trick

And that trick is relatively simple: we have not got the messaging for our childcare business right.
Maybe it’s the information you’re relaying, or maybe it’s not hitting home. But whichever it is, it means we haven’t dialled in on our message well enough.
So how can we clear our messaging up and get people signing up to waitlists or booking in for tours?

What’s your mission?


Imagine you’re at a networking event and you’re in a conversation with someone you’ve not met before. They ask you, “What do you do for a living?” You reply, “I’m a childcare business owner.” Simple enough, right? WRONG! 
Telling them what you “do” is absolutely fine. However, you’ve left them with only a vague idea of what you do and it’s unlikely that they’ll ask you anything deeper.
And that’s the same when it comes to your marketing. Don’t be vague and wishy washy. Be bold and make moves! Make it clear that you have a purpose, that you’re on a mission to make a difference. Show them the fire in your belly!
time for bold action

Getting your marketing message just right

So how about if, instead, you answer them with a precise mission statement that explains what you do, how you do it differently and what actually sets you apart from all the other childcare businesses.
That’s the power of getting your marketing messaging correct.
It’s about actually getting your information out there in a way that people quickly and easily understand who you are, what you do, and what sets you apart from the competition.
When you can execute your messaging well, you’ll notice that more people are heading your way and are seeking you out specifically. And that’s all because they’re aware that you’re suited to their needs. They know exactly what they’re looking for from their day care provider.

I want to help you nail your marketing message, and I’ve got just the thing! 

Introducing The Childcare Flip Course!

Childcare Ninjas group course


We are now welcoming passionate childcare biz owners who want to utilize their passion, skills, and expertise to CREATE and GROW a SUCCESSFUL childcare niche into our brand new course!
This exclusive group coaching will help you break through your fears, frustrations, and overwhelm of starting and growing a childcare business so you can begin creating the freedom of time and finances and start living life on your terms!

WHAT IF…you had a roadmap to help you fast track your own childcare business?!

AND… you really CAN automate your childcare business on a budget?!
I CAN SHOW YOU… you too can have a multi-six-figure childcare business!
SO…you can become precisely who you always wanted to be?!

Ready to get stuck in with me? Learn more —-> HERE.

You can read more marketing message tips and tricks over on the blog, and don’t forget that we’ve got a really active community of like-minded childcare business owners over on Facebook!
Because sometimes being a home daycare provider can feel pretty isolating. Get connected with other childcare owners – it’s a game changer! Gain strategies and tips to move your childcare business forward by joining a community! Join us for more tips on how to make your childcare business the success it deserves to be!

Or if you prefer Instagram, we share ideas and tips there too. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!

childcare ninjas logo 2020