by admin | Apr 29, 2021 | Blog, Uncategorized
I’ll bet my morning coffee that you’ve had several hard conversations to handle in the last month or so. Am I right?! Sometimes it might have been with a member of your team, it might even have been with someone in your family…but what do you do when it’s with a parent?
As a childcare business owner these conversations are not uncommon! You don’t have to have been in business very long before you find yourself in the awkward situation of needing to have an uncomfortable conversation with a parent. It may be something that sounds super simple, but you never know what it could turn into.
Recently I’ve been asked in my Facebook group about how to handle these tricky moments and I thought a blog post might help!
What do you mean by “hard conversations”?
Ok, so these are the conversations that you might freeze up in, or avoid having altogether. You know the ones?! The time a grandma comes to pick up their little one and they are more soaked than a rum cake. Or in winter when a pre-schooler is brought in wearing inappropriate jelly shoes and a sundress, with no coat. Or one of your parents smokes right outside the window, despite the sign you’ve displayed…
These are sometimes what you might describe as “teachable moments”. When the person you’re speaking with might not know what they’re doing or saying is wrong. Often this might be with a new team member or a family who’s new to my day cares. And it’s my job as a professional to set them straight and to help them see things from my perspective.
Other times, a different approach is needed. It’s important to address this because you will find these conversations come up. Ones that you don’t want to tackle but will need to.
What do you do if…
One of the Childcare Ninjas in my Facebook group asked me last week about something quite specific, so I thought I’d also share it here. It illustrates the exact kind of hard conversation many of you might have to have in your role as a childcare business owner. So the question I received was, “Hey Miss Nyckie! What do you do when a parent has come to your center smelling of Marijuana or seems intoxicated, how do I handle these things?”
In a situation like this your first priority is the safety of the child. You need to make sure you protect the child in your care above all else. You’re in “loco parentis”, which means you’re totally responsible in that moment. As a business owner, it all comes back on you.
What you do next matters because what if someone comes back and asks, “Why did you let the child go with a person in that state?”
So here’s how to handle it
In this situation (or others like it) you want to immediately assess:
1. The danger or potential danger of the child (make sure the child is in a safe position).
2. Your own protection as an individual and as a business owner.
3. What options do you have to handle this situation?
Those are a few of the things you must consider in an uncomfortable situation, that could potentially turn into something worse.
Be prepared
The best way to deal with hard conversations it to be ahead of the game! Make sure you’re as prepared as possible so that these conversations are less likely to occur in the first place. I’d advise that you have something in your Parental Contract wording that covers things like this and ensure that all of your parents read and sign off. You can then parrot the information at them when they break the rules they agreed to. It makes your job easier!
Another thing you need to take into consideration is covering yourself. By making sure that you cover all bases, you’re protecting everything you’ve spent time building. After all, this is your business, your livelihood and legacy! You want to protect it as much as possible. Look into insurance thoroughly.
Tips for hard conversations
When these situations crop up, we can easily fall into “I’m the boss” mode. You’re the expert. They’re the parent. You make the rules here. However, as much as an authoritarian manner can be useful occasionally, this can also be like a red rag to a bull.
I recommend that you take a deep breath and try to stay calm. Run through points 1 to 3 above. Try to make sure you have a witness to the conversation. Lay out the law of the land in a respectful and composed way that won’t incite any bad feeling.
I’m going to be talking you more about this sort of difficult circumstance during tonight’s live, so why don’t you join me?
Have you been in an awkward situation before? How did you handle it?
Supporting you is top of my priorities, so head on over and join my free Facebook group, where I help childcare business owners step into their leadership like the ninjas they are! We can do hard things!
We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming more involved in the community and to grow your business? Join us for more tips on how to make your childcare business the success it deserves to be! Or if you prefer Instagram, we share ideas and tips there too!
by admin | Mar 5, 2021 | Blog, Uncategorized
Running a childcare business is hard. It can be super fun, and of course you’re passionate and adore the families you work with. But that doesn’t mean there aren’t elements that are challenging and that you won’t face difficulties from time to time. And doing that alone is tough. So I wanted to share my top reasons for ensuring you get support in your childcare business.
I can’t stress enough how important it’s been for me to have support while I’ve been growing my daycare centers. It’s all part of my Ninja mindset and I know I wouldn’t be where I am today without it.
1. Asking for help is not a sign of weakness!!
Support can help move you towards the success you’re looking for but I know how hard it can be to even ask for that help in the first place. In the back of your mind, you’re thinking “I shouldn’t need help. It’s MY childcare business. Why can’t I do this by myself? I bet no one else has to ask for support. Urgh I’m such a failure.” So firstly, let me start by saying: WRONG! You SHOULD need help. I don’t know one single person running a successful business — childcare or not! — who’s done that all by themselves!
Needing support is certainly not a sign of weakness or signalling to the world that you’ve not a clue what you’re doing, it’s actually a sign of intelligence. Taking a moment to realize which areas you need a little help in or perhaps developing a better understanding, is not weak. If you ask me, I believe it shows your strength as a leader and as a role model.
I know that feeling well though, and it all stems from worrying what others might think of you. However, when you break that down, who are these people you’re worried about? Are they brave enough to follow their passions and set up a childcare and take a leap into running their own business? Nope. The people who criticize or judge others are often the people wishing they had the guts to do what you’re doing. So don’t let the fear of what people will think (or what you think people will think) hold you back from getting the support you need to grow your childcare business.
2. Get support sooner rather than later
Acknowledging the areas you need support in early in the game will help you move towards your goals much faster, because you’ve then removed those fears. Think strategically about what you want help with, and get a feel for the kind of support you want in that arena. Do you want to grow a network of other childcare leaders? Or perhaps you need support with tech and systems? Maybe you could do with some more confidence, and a coach could support you in that? The sooner you start investigating what it is you need and how you’ll get it, the better.
When you’re willing to go and seek out the support you need, you’ll get the success that you want at a quicker pace! I wish that I’d been less cautious of getting the help I needed. I think I’d have grown my business faster. Hindsight is a wonderful thing, isn’t it!? But actually – even though the way I’ve done things might not have got me there as fast – it was right for me at the time. I try not to be too hard on myself.
But take it from me, things begin to go smoother and at a more rapid pace when you’ve got the support around you! Don’t wait till you feel ready. Do it now!
3. Don’t go it alone!
Finally, it’s not just about learning, it’s about having people to lean on when things get tricky. Whenever I’ve come up against a challenge, it’s been a huge relief to be able to call upon my network and say, “hey, I was wondering if any of you felt like this too?” And knowing you’re not alone is not to be underestimated! That emotional support is vital for keeping you at the top of your game. Sometimes our life partners aren’t enough for the pep talks. What we need is people who’ve been there, done that and bought the t-shirt, OR empathetic cheerleaders who just get it! They get exactly what you’re going through.
Having a support network helped my business flourish. And it made me realise that there were also toxic “friendships” that I needed to be rid of too. Surround yourself with people who’ll support you to achieve your dreams, not ones who question your every move, trying to keep you small. Dream big, baby girl. You’re a childcare ninja, after all!!
Furthermore, it’s not just a sisterhood of other marvellous women you need on your side, I’d highly recommend investing in support too. Getting a mentor or coach and having a place to go and ask questions is key to growing your childcare business. After working with a coach myself, my whole mindset changed. I was able to see the bigger picture, and really work on my goals and my vision. Since I made that choice, I have sky-rocketed my business! Imagine what you could achieve!
“A mentor is someone who allows you to see the hope inside yourself.” Oprah Winfrey
Have you got a support network? Why don’t you share this with them and show them how much you appreciate them!?
If you don’t have one yet, come and say hi in our Ninja community on Facebook! We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming more involved in the community and to grow your business? Join us for more tips on how to make your childcare business the success it deserves to be! Or if you prefer Instagram, we share ideas and tips there too!
by admin | Jan 29, 2021 | Blog, Uncategorized
This week my blog post isn’t so much about strategy, but reflecting and sharing on the freedoms of being a Childcare boss. This is certainly one of my most favorite perks of being a Childcare Business Owner!I’m guessing that you wanted to become a childcare business owner because you dreamed of helping families but I bet there’s another key reason – you wanted freedom and flexibility!
I want to share with you what I mean by “freedom” and why it matters, and how I got to a place where I had room to breathe and space to fill with things other than work!
It started with a chat…
Last week I was talking with some of my girl friends, and we were all sharing how things are going for us. You know, the kind of chat where everyone has a little boast but usually backs it up with something silly that’s happened? And we were all laughing about whatever it was my friend said. Along the lines of how busy the store was and how she wishes she could go at a different time. She doesn’t want to do it when every other working mom is in there buying her groceries!
I grimaced. It’s fair to say that sometimes I really do tease my friends that I have the luxury of freedom when it comes to making my own schedule. I can do what I want, when I want. At least most of the time, anyway! So I piped up, “You probably oughta start a Childcare, because I get to go to Walmart or the grocery store early in the morning, when everyone else is on their daily commute!”. I got a couple of eye rolls and a “maybe I will!” hollered back at me!
How is it possible?
Having my Childcares all running smoothly, with my team in place – like a fine-oiled machine! Which has given me the freedom that my old 9-5 didn’t. Gone are the days where I needed permission to take my mother to a doctor’s appointment! I no longer have to wait for my holidays to come before I can take a day off. So when I’m in need of some time to myself, I can just note it in my calendar and things carry on without me for a day.
I don’t need to be “on” 24/7
One of the major blessings I’ve been given is that I’m not always needed in any of the facilities nowadays. I can make my own schedule. I don’t always have to be hands-on deck, and I don’t need to be in the office all the time – they’ve got that covered!
It’s truly one of the best perks about being a Childcare boss, I’m very appreciative and very grateful. However, I also know that I’ve worked hard to get to this point and it didn’t start out this way!
Freedom works both ways
When we’re thinking about freedom, we tend to think about freedom to have time off. But on the flipside, it means we’ve got the capacity to be the helping hand to others when it’s needed. Recently, one of my team members needed to take time off short notice for an appointment. I had the freedom to cover her, so I said, “no biggie”, and was able to pop into the facility while she was out. When she got back I headed off again to do my own thing.
How did I get to this stage of freedom?
This perk of being a childcare business owner didn’t come immediately. Don’t be fooled into thinking that overnight I created a crazy successful business and suddenly took days off and long lunches and spa trips. Nope.
Freedom has come about with hard graft. It’s been possible because of the systems I’ve put in place (y’all know I love a system!). Creating freedom through the investments I made when it came to training my staff. Now they can run the day care centers without me. And you’d better believe that I’ve also taken time, energy and spent money on coaching. Mostly to fix my mindset around controlling every little thing! (Clue: you don’t have to!)
Put the foundations in sooner rather than later
Taking those steps early on in your business will give you freedom to do other things later on. What will you do with all that freedom? Maybe you’ll develop a second childcare center or perhaps you’ve got hobbies you’d like to pursue? I can think of thousands of ways you could use that flexibility! I bet you can too!
Now, I didn’t write this blog post to show off (although I’m proud of what I’ve achieved and have the audacity to say so!). I wrote it to show you how it’s possible for you too! I’m so thankful and grateful for the freedom being a childcare business owner gives me. And I want you to have that freedom as well!
In case you’re looking to grow as a childcare business owner, I thought I’d let you know about my latest program! The doors are open to my group coaching program “The Simple Childcare Ownership Program”!
This 10-week coaching program is perfect for you, if you…
🟣 Believe working with children is fulfilling, and there’s no other job in this world that you would rather do!
🟣 Are ready to step into your power and develop your leadership skills.
🟣 Want to make the ultimate change and start the childcare business of your dreams, so you can live life on your terms.
🟣 Are fed up on the 9-5 rat race and want finances and flexibility
🟣 Are tired of getting in your own way and READY to start your Childcare boss journey
IT’S TIME FOR YOU TO BECOME THE CHILDCARE BOSS YOU’VE ALWAYS WANTED TO BE AND BREATHE LIFE INTO YOUR DREAMS “THE SIMPLE CHILDCARE OWNERSHIP PROGRAM“!
The first 2021 Program kicks off Monday, February 15 @ 8pm EST. We’ll be having weekly training with me Nyckie B in my private Facebook group with 2 weeks for implementing everything you’re learning. On the program I’ll be covering:
✨ MINDSET & GOAL PLANNING ✨ LICENSING & REGISTRATION ✨ FABULOUS FINANCES ✨ PROGRAM & CURRICULUM ✨ OUTSTANDING OPERATIONS ✨BUILDING A TERRIFIC TEAM ✨ MARKET LIKE A NINJA ✨ BUILD YOUR LEGACY
Sound good? You can sign up right now! Just click here.If the program isn’t for you, I’d still love to invite you to join us in the Childcare Ninja Facebook group where we’re all sharing ideas and learning from each other. We are an army of childcare professionals who are honing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Dec 11, 2020 | Blog, Uncategorized
One of the things I hear on a daily basis from other childcare business owners is that they “don’t have time”. What’s the common denominator of successful entrepreneurs and CEOs? It’s that they’ve honed excellent time management skills and are great at prioritizing. So this blog is focused on why it’s important that you up-level yours!
I want to share my tips for getting better at managing your time, including an app I use that has transformed the way I prepare myself for the day ahead. How we use our time can be a total game-changer in becoming successful in Childcare Business Owners.
Read on if you’re ready to find more time and get more done!
Where are you wasting time?
First things first, you need to look at where you’re spending your time at the moment. Track what you’re doing, hour by hour, minute by minute. How long to you spend in the shower? Putting on your make-up? Getting your kids ready for school? Making pack-lunches? It’s important that you can look at where there’s time going to waste.
Note all your activities down, trying not to be too hard on yourself. Is there anything that you’re doing on the daily that could be batched? Or perhaps you’ve noticed that you’re scrolling for too long and your smartphone time is getting silly. Maybe you’ve realized that you need to spend less time watching TV. This isn’t about judging yourself harshly. It’s about noticing and making positive changes.
Time for a change in routine
Mornings are frequently where we can make changes with our time. So often it’s a time of the day when we’re rushing around like headless chickens, trying to make sure everyone is doing what they’re supposed to be doing. Mornings can be so hectic, it’s super easy to get caught up with rigmarole of the day and get ourselves overwhelmed. So if you make a single change after reading this blog post, let it be this one: allow yourself to have a morning routine.
I really want you to make a morning routine sacred in your day. When you carve out that time in the morning it helps get your day started off right and really helps you to hone in on what matters most to you.
You’ve got to give time to make time!
I know what you’re thinking, Ninja! You’re sat there, eye-rolling at this blog, right? Wondering where you’re going to find the time to plan out your time management. Oh the irony! I hear you. We’re all busy and we’ve all got mental To Do lists that are longer than the washing line. But I’m not messing around when I say this is life-changing. When you nail your morning routine, and track your time, you’re onto a winner!
Block out time as soon as possible – even if it’s over the weekend – to map out and plan your mornings. What do you want them to look like from now on? Where do your priorities lie? What kind of schedule will you set up? Can you categorize activities to make it easier? As soon as you start your new routine, you’ll quickly claw back any time spent planning, because your focus will be better and you won’t be as easily distracted because you’re sticking to a schedule.
There’s an app for that
I’m using this brilliant tool at the moment called “Seconds”. It’s an awesome app that really helps you get to grips with how you’re spending your time. It allows you to track how long you spend on different activities.
By tracking your time you can see where it’s going and you can assess whether your time is being used on priorities or being frivolously frittered away. I promise you, it’s a real eye opener! And you won’t necessarily like what it tells you…but it’s truly helping me to see where I need to spend less time and where I need to increase it. Tracking my time means I can focus on the things that are actually going to help me grow my business.
An added bonus has been that I now place more value on my time, therefore I don’t waste time doing things that won’t help me achieve my goals.
Timing your activities
The “seconds” app is helping me so much with time management, but especially when it comes to my morning routine. Each activity is allocated a set time on the app. For example, I set it to give me 15 minutes to workout, 20 minutes to shower, 15 minutes for reading and I allow myself a much needed 30 minutes of meditation and prayer.
Sticking to a time for every task and being mindful and motivated to follow your routine means you begin to see things differently. You’ll discover you aren’t as laid back about what you’re spending time doing and become more intentional and protective of your time. When I started attaching tasks and time together, that time became more important to me as it was now scheduled in.
Other ideas to up your time management game
As well as the “seconds” app and creating a morning routine, there’s plenty of other things you could try. I’ve heard great things about this book by Laura Vanderkam, and Marie Forleo talks about how to stop wasting time and become more productive here. You could try out what Silicon Valley execs do with their wardrobes – simplify to save time! Use the Pomodoro method for your daily tasks.
Hopefully you can see that it’s not rocket science. Time management is all about learning where you can use your time more effectively and being committed to a routine and prioritizing well. Furthermore, when you master time management, you create more time for doing the things that bring you joy and happiness!
I’d love for you to join us in the Childcare Ninja Facebook group where we’re all sharing ideas and learning from each other. We are an army of childcare professionals who are honing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Nov 12, 2020 | Blog, Uncategorized
It’s Marketing Week here at Childcare Ninjas HQ and in my community we’re sharing our ideas and experience. As such, I wanted to take this time to encourage you to make your childcare business marketing more simple. In this blog post, I’m going to reveal some steps you can take that will reduce the stress that marketing often brings! I want to help you in making marketing easy!
I’ve heard new childcare business owners talking about how they complicated their marketing is. So I want to tell you it doesn’t have to be! Read on to find out how…
1. Keep your marketing simple
As childcare business owners, it’s very tempting to try to be in all the places, all the time. But I need you to hear me on this one: you cannot be everywhere AND do a good job at marketing. Not without spending a fortune and hiring someone (which you can eventually, just maybe not right now?).
Spreading yourself too thin is a common mistake that new childcare bosses make, and I want you to know that actually it’s much more effective to focus your energy and time on one or two platforms, rather than trying to juggle four or five of them! If you know that your families hang out on Facebook, then that is where you should be targeting. Whereas if you’ve got a younger client base, perhaps TikTok is where you could focus your energies.
And it’s not just about social media, printing posters and putting them up in local facilities can get you lots of leads too. Read this blog to give you more ideas. But, try to keep it simple: Don’t try to be everywhere! Do a couple of things really well!!
2. Budget for your marketing
This one is a bit of a no brainer, but if you’re new to childcare ownership is can also feel totally alien. When it comes to marketing, you need to figure out a budget that works for you and your business. It’s vital that you know your budget and can find ways to market your business in a cost effective manner.
After you’ve paid your staff, yourself, and all the bills for your business, what have you got left in your budget? Think about what can you specifically allocate to marketing and still allow a buffer for emergencies. When you’ve worked out your monthly budget, you can work out how you’re going to spend it. Will you be putting money into publishing a local magazine advertisement, paying for social media ads or going old school?
It’s also key that you can look at something you’ve marketed and work out what the return on investment (ROI) was. For example, if you put $50 into some 500 flyers for the local area, how many new clients got in touch – 5? That’s $10 per lead. How can you improve that?
3. Plan your marketing
Putting a plan in place means that any marketing you do will be more likely to have an impact. It will give you a clear map of how you want to market your childcare business and also act as a compass for the purpose and direction of your marketing. Without a plan, you’re just shouting ineffectively into the wind and it’s a waste of your time and energy!
So make a plan. What are you marketing? To whom? Why? Where will you market it? How? When? Don’t be afraid to break it down into bitesize chunks so it feels more manageable. You got this, Ninja!
4. Schedule and implement your plan
Once you’ve laid out your plans, you’re going to have to block out the time you need to take action. Set yourself some deadlines, and start to put together a timeline. Where are you going to start? What is your sales funnel leading them towards?
If you can automate and schedule your marketing content, I’d highly recommend doing so! Since I began using systems and scheduling software for my marketing, I’ve managed to claw back some precious time and can focus on the things I love doing – which is supporting childcare business owners to become ninjas in what they do! Oh and of course, being a childcare boss myself and looking out for my team and the families we serve.
So I encourage you to get focused on what you need to do and when and make it as easy as possible by scheduling! And now get implementing! Go, Ninja, go!
When you follow these 4 simple steps, you’re going to start seeing your hard work pay off!
What gives you a headache when it comes to marketing? Have you tried breaking it down into baby steps? I hope this blog has helped you realize marketing doesn’t have to be complicated. I’d love to help you get clearer on this. Leave a comment or head to the Childcare Ninja Facebook group to discuss how to make marketing your childcare business as simple as pie. Join us for more tips on how to make your childcare business the success it deserves to be!
While you’re here, are you in the Childcare Ninja membership yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! It’s full of exclusive resources and support to help you grow your Childcare Business.
