by admin | Jan 22, 2021 | Blog, Uncategorized
It’s funny, sometimes in our lives or in our businesses we believe we’re in need of something in particular, but once we actually start to research or learn a bit more we realize that what we thought we needed doesn’t quite cut the mustard! And when it comes to business support, this is so common!
I’ve learned that sometimes it’s about getting the right people in your team to push you in the right direction and guide you to where you’re really trying to go. This means you need to be supported by people who can see past the initial “needs” and who can figure out what you truly need.
And 2021 is the perfect time for you to get the business support you need and not what you think you might need…! Read on to find out why this matters…
Tale of two kinds of business support
Everyday I get questions from the women I coach, and I see it a lot in my Facebook group, where they think they need one thing and actually they’re in need of something completely different! An example I’ve seen a few times is enrollments. People who think they need help with enrollment for their childcare business, but when I start to talk to them and we dive in a little deeper, it becomes clear that it’s not enrollment they need help with – it turns out to be the marketing.
I know what you’re thinking! “They’re the same thing, Nyckie!” Nuh-uh! Wrong! They’re totally not the same thing. Trust me!
What’s the difference then?!
Enrollment is a focus on the system of your families signing up to your daycare; it’s about how they book a tour or find things out. It might include getting them to complete all the paperwork, and sign permissions, fill out forms. Whereas marketing is all about how we actually call in our dream clients and bring them to our doors, and ultimately sign up to our service – whatever that looks like for you.
Can you see that they’re two very different things? So if you’re explaining to me that you need some support with enrollment then that should mean you’ve got a handful of interested families (who’ve found you through your marketing!) and you want to get them enrolled in a systematic and logical way that feels easy for them and you.
However, if you actually need to find some clients who might want to access your service, then that’s a completely different thing and we’d need to approach it differently. (Hello, marketing strategy!)
It’s okay to ask for help!
I think many of us grew up believing that to be successful we have to do things on our own. That asking for any kind of help or support is a sign of weakness. Well I’m here to tell you that actually, the key to growing your childcare business is knowing when it’s the right time to ask for some support.
As I’ve just explained, it’s kinda helpful to realize that perhaps you don’t quite know exactly what you need. So you’ve got to get better at reaching out and seeking support. It’s imperative that you learn to let go of the stigma that we associate with needing help! In the words of Elsa…Let it go!
Accept where you are in your journey
Now is the time for you to grow that asking for help muscle! Get comfortable with being able to open up and say, “hey, this is where I’m at! And this is where I’d like to be…but I’m not sure on how I get from A to B. Can you help me?”
When we begin to let go of those superwoman tendencies, it’s a helluva lot easier to get that help and move forward with our businesses! Plus there’s the added bonus of not wasting your valuable time – because who can afford that?!
Who can help you?
It’s important to acknowledge that no one on this blessed planet knows all the answers. No – not even you, Neil DeGrasse Tyson!
And that’s why it’s incredibly powerful to invest wisely in your education, developing your skills and getting some high quality coaching. There will always be someone who’s had experiences before you have because they’ve been in the game longer. As they’re further ahead, they’re able to show you how they did it, how they coped and give you strategies to make progress!
So each time you’re looking for business support, ask yourself what you really need help with. Do you really require support with enrollment? Or is it actually marketing? Who’s the best person to reach out to?
Is 2021 going to be your year of progress?
I’m sure y’all know that I’m here to help, but I have something super awesome lined up for you tomorrow. And boy oh boy is it golden! If you’re looking for support to grow your childcare business, and you’ve got tons of questions, then you don’t want to miss this!!
I’ll be hosting a free masterclass LIVE tomorrow Friday, 22nd January at 8 pm EST! Find out more here.
What’s it all about, Nyckie?
During the masterclass I’ll be sharing my journey, which has seen me go from being a single mom running a home daycare to fit in with my girls’ schedules, to now – 14 years on – where I own numerous day care centers in multiple prime locations and I am bringing in 6 figures consistently.
My childcare business gave me freedom, the chance to be around my daughters and provide for them as a single mom.
In tomorrow’s live masterclass I’ll be sharing:
🟣 Top 3 roadblocks holding you back from starting or growing your business and how to overcome them
🟣 How to use the A.S.K tool to create a 5 step plan that will get you moving towards your 90 day fast track goal
🟣 My 4 Part framework for getting started or growing a successful childcare business in 2021
If you’re ready to #ownyourfuture in 2021 then join me Friday night at 8pm and find out how to get the necessary tools to do it! Sign up to join the masterclass here.
I’d love to see you there, but if you can’t make it and would like to continue the conversation, head over to the Childcare Ninja Facebook group! We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And be sure to say hi over on Instagram!
by admin | Jan 1, 2021 | Blog, Uncategorized
If 2020 has taught us anything at all, then surely it’s that we need to be prepared for the unexpected and be as adaptable as we can be. So how can you use this knowledge to organize your finances to make you more secure?
So what I’m sharing with you today is things we can do to cover ourselves. Making sure we cover all the bases and essentials, plus investing in our childcare businesses and us. Because investing in ourselves is key to growth.
Does the word “finances” fill you with dread?
Since I’ve been running my own business, I’ve got a lot more comfortable talking about money. The ins and outs, the profit margins and invoices. I’ve written about it before over here, and in other places too!
It’s strange, because although we know how important money is, and how finances impact our lives daily, it seems that we don’t like to talk about it much. There’s definitely a touch of taboo when it comes to discussing the green stuff.
Recently, I posted about finances in my Facebook group and it turns out that not many Childcare Ninjas are feeling the topic! But what I want to change is how we view money. Because it is super clear that to become successful in your childcare business, you’ve got to get comfy with finances and the talk that comes with it.
Excuse-proofing your finances
Last year, it was very easy for many of us to make excuses around not investing in our childcare businesses, and putting off investing on ourselves. But now 2021 has arrived, and we should be able to start off on a good foot, covering ourselves so we have the finances we need to grow our businesses. This includes money for investing in ourselves and investing in our childcare businesses.
Now is not the time for excuses! So what can you do to change the way things have been going? Have you made a plan for alternative income streams? Have you got ideas for saving money?
Challenge yourself to up your finance game
Developing your childcare business this year means you’ve got to stop using the old excuse “I can’t afford it”. Take the opportunities that you’re given in 2021 to grow your business. Lean into the fear and get stuck in. Stop putting off investing. Take money as an excuse of the table. And to do that, you’ve got to set yourself up to be more secure. You need to get comfy looking at your finances. To know exactly what you need to have coming in, and some extra for investment.
I want to challenge you to sit down and create some plans on different ways you can make some extra income next year. Set a timer and write down all the possible ways you could make money. E-bay? Babysitting? Make a cup of coffee and really go for it with that list!
Think outside of the box!
What are you good at that could bring you in some side hustle money? Could you teach piano lessons or do dog walking? Could you offer odd job skills to neighbors? Perhaps you’re a dab-hand at baking and might offer your services to busy moms who haven’t got time to make that all-singing all-dancing birthday cake?
Don’t let worries about what other people might think get in the way of you trying ideas out. Marie Forleo waited tables and taught dance classes while she worked her way up to the top of her game! She talks about money myths many of us women fall into here. And doing something other than running your childcare business, so that you can have enough money to invest doesn’t make you a failure. Trust me!
Still stuck on how to excuse-proof your finances?
I have a great resource that can help you out. It offers a number of different ideas to help you get the cash you need to start your in home business, hire that coach, or purchase that course to help move you along on your journey to success.
I designed this for you because I want you to get the tools you need to get to the next level of your success quickly and I don’t want you to keep putting your success on hold because of limited funds. And I want to help you reach your success as quickly and as simply as possible because it’s about time that you started living life on your own terms! Are you with me!? Download you free ideas list here.
How do you feel about finances? Is it something you shy away from talking about? Or are you at ease in that kind of conversation?
Come and let us know over in the Childcare Ninja Facebook group! We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Nov 12, 2020 | Blog, Uncategorized
It’s Marketing Week here at Childcare Ninjas HQ and in my community we’re sharing our ideas and experience. As such, I wanted to take this time to encourage you to make your childcare business marketing more simple. In this blog post, I’m going to reveal some steps you can take that will reduce the stress that marketing often brings! I want to help you in making marketing easy!
I’ve heard new childcare business owners talking about how they complicated their marketing is. So I want to tell you it doesn’t have to be! Read on to find out how…
1. Keep your marketing simple
As childcare business owners, it’s very tempting to try to be in all the places, all the time. But I need you to hear me on this one: you cannot be everywhere AND do a good job at marketing. Not without spending a fortune and hiring someone (which you can eventually, just maybe not right now?).
Spreading yourself too thin is a common mistake that new childcare bosses make, and I want you to know that actually it’s much more effective to focus your energy and time on one or two platforms, rather than trying to juggle four or five of them! If you know that your families hang out on Facebook, then that is where you should be targeting. Whereas if you’ve got a younger client base, perhaps TikTok is where you could focus your energies.
And it’s not just about social media, printing posters and putting them up in local facilities can get you lots of leads too. Read this blog to give you more ideas. But, try to keep it simple: Don’t try to be everywhere! Do a couple of things really well!!
2. Budget for your marketing
This one is a bit of a no brainer, but if you’re new to childcare ownership is can also feel totally alien. When it comes to marketing, you need to figure out a budget that works for you and your business. It’s vital that you know your budget and can find ways to market your business in a cost effective manner.
After you’ve paid your staff, yourself, and all the bills for your business, what have you got left in your budget? Think about what can you specifically allocate to marketing and still allow a buffer for emergencies. When you’ve worked out your monthly budget, you can work out how you’re going to spend it. Will you be putting money into publishing a local magazine advertisement, paying for social media ads or going old school?
It’s also key that you can look at something you’ve marketed and work out what the return on investment (ROI) was. For example, if you put $50 into some 500 flyers for the local area, how many new clients got in touch – 5? That’s $10 per lead. How can you improve that?
3. Plan your marketing
Putting a plan in place means that any marketing you do will be more likely to have an impact. It will give you a clear map of how you want to market your childcare business and also act as a compass for the purpose and direction of your marketing. Without a plan, you’re just shouting ineffectively into the wind and it’s a waste of your time and energy!
So make a plan. What are you marketing? To whom? Why? Where will you market it? How? When? Don’t be afraid to break it down into bitesize chunks so it feels more manageable. You got this, Ninja!
4. Schedule and implement your plan
Once you’ve laid out your plans, you’re going to have to block out the time you need to take action. Set yourself some deadlines, and start to put together a timeline. Where are you going to start? What is your sales funnel leading them towards?
If you can automate and schedule your marketing content, I’d highly recommend doing so! Since I began using systems and scheduling software for my marketing, I’ve managed to claw back some precious time and can focus on the things I love doing – which is supporting childcare business owners to become ninjas in what they do! Oh and of course, being a childcare boss myself and looking out for my team and the families we serve.
So I encourage you to get focused on what you need to do and when and make it as easy as possible by scheduling! And now get implementing! Go, Ninja, go!
When you follow these 4 simple steps, you’re going to start seeing your hard work pay off!
What gives you a headache when it comes to marketing? Have you tried breaking it down into baby steps? I hope this blog has helped you realize marketing doesn’t have to be complicated. I’d love to help you get clearer on this. Leave a comment or head to the Childcare Ninja Facebook group to discuss how to make marketing your childcare business as simple as pie. Join us for more tips on how to make your childcare business the success it deserves to be!
While you’re here, are you in the Childcare Ninja membership yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! It’s full of exclusive resources and support to help you grow your Childcare Business.
by admin | Aug 26, 2020 | Blog, Uncategorized
When it comes to putting passion into action, I’ve often found childcare business owners don’t do this enough. Yes, of course you’re passionate about your families and the care of the children, but what else lights you up?
Let me tell you a story about why it’s important that we don’t put all our eggs in one basket. And why we should look at our passions when we diversify our incomes.
It was all going so well
Back in the days – about 13 years ago – when I was running my childcare solely from my home, I had no other form of business. I ran my daycare, I looked after my own family. That was that. All was going really well – the children in my care were thriving and their parents were appreciative and kind.
Suddenly the rug was pulled from under my feet. The government had major budget issues. They froze childcare payments to those who needed them. Families in my daycare relied on that so they could send their children to me, in order to go to work. Government subsidies was where a significant amount of my income was coming from. And when they froze the payments, I found myself with less than I needed coming in.
I was facing three months with no pay outs from the government to cover those families. I didn’t know what I was going to do. Around me I could see other childcare businesses shutting down, but I was sure as hell not going to be one of them.
Searching my passion
I needed an additional source of income – STAT. Thinking about all my skills and passions, I began to search for ideas I could implement to supplement the gaping hole in my finances. It needed something that wasn’t dependent on the government or my daycare parents.
There were a couple of events and weddings I went to around this time, and I noticed that there were parents struggling – understandably! – to keep kids quiet and that those babies were bored outta their minds. A light bulb moment occurred!
I could put my passion into action! Soon after the idea came to me, I set up my very own Events and Weddings Childcare Service. I began offering babysitters on and off site for both the organizers of the events and to those attending. All this was in addition to my home childcare. I was serving other families, and it wasn’t focused on those at work so I didn’t need to worry about subsidies.
Where does your passion lie?
What are you passionate about? Is there something you’ve always wanted to experiment with, but you weren’t sure how to incorporate it into your life? Perhaps you pushed it aside to focus on your childcare business.
Well, I want you to learn from my mistakes. Don’t put all your eggs in one basket. Use your passion to diversify your income. We love what we do but I’ve been taught the importance of speculation! Figuring out a way of getting income from alternative sources is key!
Look at the hobbies and skills you’re excited about. Are you a talented musician? You could be offering musical sessions in your daycare or using the network of parents in your childcare business to spread the work about piano lessons. Or maybe you could play at events and ask parents to tell their friends. Minimize the work by implementing through your business.
Perhaps you’re an artist or amazing craft maker who could offer extra sessions in the daycare, or sessions at the weekend or after school to bored kids or in the evenings to folks who want to learn from your skills. If you’re into something pretty, these are highly sought after for things like bachelorette parties.
Put your passion into action
This isn’t the time to be humble. If you have a skill – outside of being a childcare ninja that is – use it! Whatever it is, it’s necessary to diversify your income streams to protect yourself and your childcare business.
By taking something you enjoy doing in your free time and creating a cash flow from it, you’re putting your passion into action. This sounds exhausting, but it needn’t be. Ensure you utilize word of mouth, making the most of the networks you have available, i.e., your parents!
And I implore you to do it now. There are unstable times upon us and you have a duty to yourself and your family to do what you can to look at other income streams.
Growth and Legacy
This is also an opportunity to think about growth – do you always want to run a childcare business? Or can you see yourself doing different things after you’ve sold it or moved on? Your passion project and side hustle could then become your main source of income instead of just a back up.
And what about the vision for your legacy? What does that look like for you? I like to say that your childcare business can be the catalyst to growing an amazing life, but it doesn’t have to be the only thing. It can be the start of amazing things.
And I see a bright future in you! There’ll be no stopping you once you put your mind to it. Trust me, I’m a ninja!
I hope you found this blog helpful to think about your future. If you enjoyed reading this, and would like to see more like this and chat with other childcare business owners, I wonder whether you’d like to head over here: Childcare Ninja Facebook group! Join us for more tips on how to make your childcare business the success it deserves to be!
While you’re here, are you in the Childcare Ninja membership yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! It’s full of exclusive resources and support to help you grow your Childcare Business.
by admin | Jul 14, 2020 | Blog, Uncategorized
Recently our industry has been recognized as essential due to the pandemic. The need for emergency service staff, food store workers and other “essential” workers to place their children in care with us while they deal with the Covid-19 crisis has been a core part of this. This has been an interesting thing for me to observe, and I was wondering how you’re feeling about it?
As a childcare business owner of multiple spaces, with a large number of staff, I have been watching things unfold with attentiveness. I know that the majority of our parents have always thought of us as essential, but that isn’t always the case, so the realization by the wider public and government feels quite significant.
So this led me to pondering about our mindsets as founders in this business. I’d love to hear your thoughts once you’ve read this blog…
How essential did you feel before?
It’s a funny one isn’t it? Before the outbreak here in the USA I, personally, considered the offerings of my business to be absolutely essential. I heard it from parents all the time. Being there to pick up the pieces when a treasured little human is finding separation anxiety tough, or when we can offer care to cover a night shift for someone whose shifts change last minute…I’d consider those things pretty essential, right? When you get feedback from clients like, “I don’t know what I’d do without you!” Or “You’re a God-send” you feel like they couldn’t do without your business. Or at least that’s what I have always felt like.
But I know that a few other childcare business owners feel like their services aren’t that important. That they’re considered casual or they don’t feel they’re needed – maybe the moms aren’t working and get their hair done while you watch their kids. Some have told me they’re not treated as professional by some of their clients or people in their communities – they’re “just childcare”. From where I’m standing, there’s no “just”! But I do understand that being told constantly that your an afterthought – sometimes even a frivolous expense – must be difficult to hear when the job feels so demanding and is all-consuming.
Which camp did you sit in and how do you feel now?
It’s not all fun and games
One thing I’ve noticed is that people posting on social media have changed their tone. They’ve gone from joking about how easy our jobs are and how we get paid too much for “just playing”, to acknowledging the challenges that childcare business comes with. Apparently they’ve realized that childcare is more than just fun and games!
And it’s dawned on people that trying to work while having a kid in tow is pretty tough…so I saw clients who initially tried to work from home with the children at home, but couldn’t get enough done. Which led to them booking their kids into daycare instead of relying on screens to mind them. Instead they get engaging activities and entertainment in a safe environment that doesn’t disturb mom and dad’s conference calls! And we now get grateful parents who thank us for something they’d taken for granted before.
Has the pandemic changed your business mindset?
The pandemic has hit us all in different ways, depending on where you are and how severe the lock down in your state has been. Here, in Pennsylvania, my business has pretty much carried on as before.
Has your mindset as a business owner changed since we’re now acknowledged as “essential”? Or did you always consider you and your team as indispensable? Are you cheering “FINALLY!” at the top of your lungs? I am so intrigued, because it definitely feels different hearing us being officially described as essential workers.
Perhaps you’re grateful for recognition? Is it like a badge of honor that we can now be held up as our healthcare workers and first responders are? After decades of providing care for thousands of children, we are now being given this accolade – it’s a little strange to think that it’s only just happened.
Where do we go from here?
It is certainly a strange time for many business owners, and I know some childcare owners have struggled – particularly outside the US where lock down has been stricter in some countries. But the change in attitude from the government and the wider public surely means that we have a general appreciation now, and perhaps we can see ourselves in a different light too.
Has it changed the way you look at yourself as a professional? Do you feel more professional than casual? I know that many of the parents I work with have a new found view on us, and I think I’m probably walking a little taller! I feel even more proud of the support we’ve given during the crisis to emergency workers, but in helping families maintain some sort of normality. We’ve been a safe haven for a lot of kids.
Now that we’re officially “essential” will this change the way you approach your work and customer interactions? Have you noticed any difference in you or your team?
I know this isn’t the usual kind of blog post I share with you, Ninjas, but I had to find out from you if y’all are feeling like this too?! Let me know your thoughts in the comments, or drop me an email! I love hearing from you, and these times we’re living in are pretty strange. Don’t be afraid to reach out.
Keep on keepin’ on!
I’m going to open this discussion up on the Facebook group too, so come on over and join in the chat! It’s THE place to meet like-minded childcare business owners, to keep up to date and in the loop about all things early education and daycare related, and to hang out!
And if you’d like to find out more about becoming a Childcare Ninja, don’t hesitate to get in touch. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!
