Breathe life back into your childcare business for 2022

Breathe life back into your childcare business for 2022

This week I want to talk about that feeling you get when everything is weighing you down and you’re considering closing your daycare. How do you breathe life back into your childcare business when it feels hopeless?

Don’t worry, Ninja, I got you! There have been several moments during my 15 years running multiple childcares when I’ve gotten overwhelmed, and had a load of bad luck, and then felt like throwing in the towel. But I’m still here! And nowadays I’m teaching other women how to thrive too!

So, how can you revive your passion for your childcare business again? How can you fall back in love with it and make it work better for you, with less stress and more success?

I’m gonna help you figure this out by sharing some tips which will keep your business going, even when you feel like giving up.

Why do we sometimes feel like giving up?

My goodness. It sometimes can feel hugely overwhelming running your own business and when you throw in the additional stresses of a pandemic, families struggling, and a lack of community, it’s not surprising many of us have felt this way!

feel like giving up

Maybe you’ve had some emails that haven’t felt good, or a team member drop out, or a supplier let you down… It’s all A LOT, right?! And it’s hard because we don’t talk about this enough! We are constantly reminded that running a childcare business isn’t all sunshine and rainbows, is it?! Sometimes we just need space to discuss our issues and press reset.

You have such a huge impact on the local community and are a lifeline for some families. You being open supports the families of your team. It’s a lot of responsibility. But it can be such a struggle! Sometimes the journey can feel super lonely. It can be extremely frustrating. There’s sometimes a feeling that things have stagnated and you are a bit bored.

So here’s a few tips for how you can breathe life back into your childcare business. I’ve created a method called CPR for your childcare business especially for you! Let’s go, Ninja!

Connect the dots

Before you start panicking, shoving a “closed” sign up, and putting all your childcare stuff on ebay, you need to take a deep breath. Yes, sometimes it is HARD. Often it’s tricky to juggle it all. But once upon a time, this was your dream business and there’s no reason why it can’t be again!

So let’s reconnect the dots! What was your original dream around being a childcare business owner? What was your why?! Does that still resonate now?

connect the dots

Most of the time we assume we know what we are missing in our business, what we ought to be doing… but we haven’t really done an audit and investigated fully.  Instead, we find ourselves running round in circles after shiny objects, like new tools or apps.

And without actually sitting down and taking stock of all this stuff, to actually look at connecting the dots of where we are and how we want things to be, it can be a waste to chase those ‘hacks’. By taking time to dive in deeper you’ll see what you really need vs. what you assume you need. You’ll notice where there are gaps in your processes and what actually needs to be done.

Plan for success

Create a plan for what you actually need to get the results you want to see. Sometimes we’ve been so long working INSIDE our childcare businesses that we lose sight of the bigger picture. Take some time to zoom out and remember what it is we’re wanting to achieve.

make a plan

Look at the legacy you want to leave behind. How are you going to make that happen? Consider switching things up a little in your plan. Remember that it’s okay to change your mind from the original plan you had all those years ago.

Revise your strategies

So you’ve looked at the bigger picture and has some time to reflect on what you really want… Now it’s time to put together a strategy to help you achieve your goals. What are all the little steps – the tactics – you’ve got to take to get there? Perhaps it’s automation, perhaps it’s training, or perhaps it’s something else!

Once you’ve got these listed out, you’ll be able to see that your childcare business is not beyond resurrection. In fact far from it. You’ve just got to reignite that passion inside you again.

You can watch this week’s YouTube video all about how to resurrect your childcare business right now!

Reach out and breathe life back into your childcare business!

Earlier on I mentioned loneliness and frustration, and these things are rarely remedied when you continue working all by yourself. Your team can’t fully comprehend the weight of responsibility on your shoulders or the burden of running a childcare business. So what can you do to feel better?

I have EXACTLY what you need! I have a community of like-minded childcare business owners who GET IT! They know where you’re at, and totally understand that feeling of “what’s the point?!” But they’ve got through it TOGETHER. Come join us, share the burden and find some joy and reciprocity over in my free Facebook group.

Getting connected with other childcare owners is a HUGE game changer!

Gain strategies and tips to move your childcare business forward by joining a community! That’s why I set up my Facebook group, where you can hang out with like-minded and aspirational daycare owners. Join us for more tips on how to make your childcare business the success it deserves to be! Or if you prefer Instagram, we share ideas and tips there too. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!

childcare ninjas logo 2020

Your ultimate guide to setting up as a childcare business owner

Your ultimate guide to setting up as a childcare business owner

If you asked me what’s one thing I wish I’d had when I was setting up as a childcare business, it’d be a simple step-by-step guide. A guide of the things I needed to do to ensure my day care was legal, marketable and (most importantly!) AWESOME. Because when I set up 15 years ago, I had to make it up as I was going along.

So I spent years learning the ropes and figuring it out solo! It dawned on me that maybe I could create a road map for new childcare business owners.  Read on to find out more!

Wishing on a star

At the time I set up, I had no such thing. I was absolutely winging it. I  remember wishing that someone – a local mentor, a kind stranger, God…whoever! – might give me a hand figuring it all out. Setting up as a childcare business owner was something I wanted and needed to do, but a guide would’ve been super helpful!

So instead of you having to do the same thing, I set up Childcare Ninjas! I want to support you on your journey. My mission is to help Childcare Ninjas (like you!) build a 6-figure business you love, so you can live life on YOUR terms. No sitting, waiting, wishing for you!

live your best life drew barrymore

Congratulations on the best decision of your life!

A couple of weeks ago I was talking to a friend about pivotal moments in our lives. Hers was pretty huge but tainted with regret. Mine, however, was full of positivity. Can you guess what it was, Ninja? That’s right! Mine was taking the leap to build my own day care business. Doing that gave me the security I so badly needed, but also the freedom I craved. I was then able to raise my babies AND be of service in my community, in a job that I adore!

So huge congratulations on making the decision to start your own childcare business! This is honestly going to be the best business decision you’ll ever make. Welcome to the magical world of autonomy and being your own boss! This is a role that will give you all the creativity, flexibility and financial security you’ve been yearning for!

Reminder: this is not an easy option

Now, before you let anyone tell you otherwise, setting up as a childcare business is not an easy ride. It is damned hard work in the beginning. The list of things to do can seem endless and the hoops you’ve got to jump through feel frustrating. There’s no getting round the fact that it isn’t all sunshine and rainbows.

However, it doesn’t have to be a miserable journey! I am here to make it SIMPLE for you, and I am here to SUPPORT you.  Truth being told, if you want to run a successful childcare business, you need the right information from someone that has already walked that road. Oh hello! That’d be me!

guide jiminy cricket childcare ninjas

I want to help you create a plan of action and get crystal clear on why you’re setting up as a childcare business. Because once you’ve nailed your why, everything else feels a little less draining! Like Jiminy Cricket, let me be your guide…

Knowing WHY you’re setting up as a childcare business

It might sound a little silly, but your why really does matter. And here’s a clue: it can’t be “to make millions”. Why? Because – although that’s nice and all – when things go wrong, as they no doubt will somewhere along the way, that isn’t a strong enough reason to persevere.

Your why is key to giving you strength to keep going. I love this TED talk by Stacey Abrams, where she explains that without having a clear reason that drives you, “the ‘do’ is meaningless”. And I know things might get hard if others stop believing in you and they might even try to tell you to stop chasing your dreams. Going back to your why time and time again will motivate you and help you block out the naysayers!

remember your why cardi b

Practicalities are boring but necessary!

There’s so much to think about when you’re setting up as a childcare business. Where will you run the business? From home or another location? Who’s your target market? Will you have a team to support you? What are the legal things you need to know?! So many questions. And by all means, you can Google each one of them every time a question pops up.

And so much of it is dull, right? When can you just look after the kids and help them grow into awesome human beings?! To get to the fun bit, there’s a few necessary bridges to cross first: licensing and getting registered, setting up systems, finding your families…

But having a practical plan to figure all of this out would be helpful wouldn’t it? I know I wish I’d been given some sort of guide instead of living on a wing and prayer!

living on a wing and a prayer

Step-by-step guide to getting started

When I first decided to offer childcare in my home around my job as an admin for a small church, I hadn’t a clue what I was doing. I knew I wanted to have the chance to spend time with my daughters and earn a living at the same time.

When I sat down to think of what my Ninjas truly need to set up their businesses, I realised that they need what I never had! So I created a guide to give you what you need to get started. It’s exactly what I wish someone had given me all those years ago.

This guide explains how to start your own childcare, from choosing your logo and choosing a location, to licensing and registration, choosing our team, and managing your day-to-day operations. It’s all broken down for you, and all in one place! No more Googling every. Darned. Thing. It’s insanely simple!

You can download your FREE guide today.

Your step-by-step guide to getting started!


We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming more involved in the community and to grow your business? Join us for more tips on how to make your childcare business the success it deserves to be! Or if you prefer Instagram, we share ideas and tips there too!

childcare ninjas logo 2020

Ways that support gets you to take action

Ways that support gets you to take action

This month we’ve been looking at the idea of getting support. Going on a journey in our childcare businesses together from recognising that we need support and figuring out the kind of support we need to make progress. Then researching the type of support we want, and eventually getting it all setup.

So now it’s time to take action. To fit the final piece into the puzzle! But how do we apply what we’ve learned and put it into action so we use the support wisely?

Here’s some of the ways the support you’ve selected can help you to grow your childcare business!

What does your chosen support give you?

Think back to when you were researching the support you need.  Was it support with something really specific in your business, like marketing or social media? Perhaps it was getting a mentor or joining a group for accountability support? Those kind of things will give you confidence, stretch your mindset and challenge you to step outside your comfort zone.

But how does it look if the support you’ve chosen is in your personal life? How does that affect us in our businesses? What does that give you exactly? For example if you’ve come to the decision that you need help at home with cleaning, what does that give you?

Simply put, it frees you up to do the things you’ve been putting off in your business. It stops you procrastinating.  Use the time you gain back from investing in that support wisely!

How does that affect the business side?

Hopefully you’ve had a chance to think about the things you want to achieve in 2021 with your business. Perhaps it’s hiring more staff so you can extend your capacity for children. Or maybe it’s opening a new day care in an area that needs your services. Whatever your goals look like, getting the support you need is going to help you smash them!

So what can you do in your business now you have that time free?  With that extra time how are you going to be intentional about using it to grow your business?  You’ve got to create a plan and action it!

support to reach your goals

Don’t waste your time: make a plan

The last thing you want to be doing, when you’re paying for support (like a cleaner, or a tutor, or a gardener…whatever you’ve opted for!) is wasting your hard earned money. But neither do you want to waste the time you’ve gained back. That time is golden.

So it’s important that you have a plan!  Figure out how you’re going to break up that allotted time. Not having a clear plan for how you’ll use that time is almost the same as setting fire to dollar bills twice over! It might sound a little harsh, but you have got to use that time wisely.

oprah don't waste your time

Start by writing down the things you want to do in that new time, and put in order of priority. Work out how many things you can realistically achieve in that extra time. So if you usually spend 1 hour vacuuming, maybe you can spend 1 hour doing that marketing course. Or perhaps you could split it into 2 parts. Half an hour to scheduling social media posts, and half an hour to updating the menus for your day care.

Being intentional gets results!

By spending some time making a plan and working out exactly what you’ll do with the extra time, you’re setting yourself up for success. Even when it comes to business support rather than home help, be intentional about how you’re going to apply it so you can create the best results you possibly can.

I have learned this one the hard way! So take it from me, having a plan and sticking to it really helps you stay focused. Since I’ve had help with cleaning, I’ve been able to prioritize growing my childcare empire. I’ve also been able to allocate energy to my Ninja group and developing new ideas.

And investing in business support has given me the confidence I need to take leaps in growth that I might never have had the courage to do before. Having a team of brilliant women around me at all times has meant I can step away if I need to, so that I can plan for world domination!

girl power


I hope this blog post has given you some food for thought about how you can really use your time wisely!

Before you go, I’ve got a gift for you! It’s my latest guide: 15 Steps to finding the startup dollars, letting go of the fear, and starting your home childcare business without losing your sanity.  I’m so excited about what lies ahead of you once you get your hands on this guide! You can get your guide for FREE right here.

I’m pretty sure that you’re really gonna love it, in fact, I’m hoping that you get sooo much value that you and I will continue your journey into childcare ownership together! My other role, when I’m not juggling my own childcare businesses or my family, is being your hype girl, mentor and cheerleader! There’s nothing I love more than supporting you, so head on over and join my free Facebook group!

hello lionel ritchie

We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming more involved in the community and to grow your business? Join us for more tips on how to make your childcare business the success it deserves to be! Or if you prefer Instagram, we share ideas and tips there too!

childcare ninjas logo 2020

What support does your business need right now?

What support does your business need right now?

Sometimes in this wonderful world of being a Childcare Business owner in 2021, it’s really overwhelming, isn’t it? We hear the word “support” for our business and assume that means investing thousands of dollars in hiring a coach to work with us. But what if support means EXACTLY what it says? How about if we flip the Generation Z meaning of support and do a total 180?

In today’s post I’m going to be writing about finding the support that’s right for you and your business. Depending on where you’re at in your childcare business the level of support you need is going to be different. So what can that look like?

Let’s take a look together right now…

Does support have to mean hiring a coach?

Absolutely not! In the days of Instagram and TikTok, where people make a living from “influencing”, the language we use in business has become confusing. We can get so stuck sometimes on the idea of support only meaning a one-on-one coach. And for some the moment they hear the word coach, their brain gets stuck behind a block.

Many of us freak out completely and our heads start going into a money spin: “Oh my gosh that’s out of my reach!” or “That’s not something I can do!” or “That’s impossible for me!”.

money mindset head spinning gordon ramsay

But here’s the thing, support can come in many different ways.

What can support look like?

Support doesn’t have to be big and flashy, and it certainly doesn’t have to impact your bank balance! You can find support at whatever level you need it right now. One of the benefits of the internet is that you can get support for your business online at the click of a button. And it doesn’t have to cost you a penny! But if you’re at the stage in your business where it’s time to invest a little, there’s plenty of options for that too.

Support for beginners…

If you’re just starting out, it might look like reading business books so you can develop your mindset or manage for finances better. You can read a supportive blog post about Profit First right here.

When you’re new to the business world, it’s nice to have the support of other business owners. Often they’ve been where you are and can offer advice or lend an ear. And the best way I’ve found to do that is online. It could be being part of a Facebook group like my own “The Childcare Ninja Members”, or it might be opening up a conversation and hosting Zoom coffee mornings with other childcare business owners to share ideas and support each other that way.

everyone needs support sometimes

Levelling up your help…

Once you’ve started to make a little money, you can begin to put some of it aside to invest in your support. This might be the written material from a coach – a workbook or an eBook – or you could book a one-off strategy call or Power Hour. There are some amazing courses and workshops that you can attend, often with input from experts, depending on your capacity for learning.

But support comes in all sorts of forms! The trouble is, we get so fixated that it only has to be a coach providing one on one support. Then we get super frustrated! Because we then fall into the money mindset trap of thinking it’s too expensive and “I can’t afford it!”. If we do want a coach or more tailored support, I think that we then have to open our minds. We have to develop better growth mindset where we instead ask ourselves questions like, “How can I get this money? ”. So If you’re in that situation I do want to challenge you to think on how you can budget for the support that you need or want.

growth mindset

Thinking outside the box…

Depending on what stage you’re at in your business, and in your life, the support you’re looking for might be quite different. You may be thinking that actually what you need is more time! So how do you get the help you’re looking for so you can get more of that?

Is a coach going to help with that? Unlikely! So sometimes you’ll need less assistance on the business front, and more along the lines of domestic or perhaps even the personal. When I first started growing my home day care business I had to hire a housekeeper. They came to help me monthly, doing a thorough deep clean of my whole house. This really freed me up, giving me a chance to focus on the things in my business that could exponentially grow it.

So do also consider if there are tasks you can delegate in your personal life too that will positively impact your business by clearing up time and headspace for strategy! What tasks take up space in your life and impinge on your time? Could you look into getting a cleaner or sending your bedding for a laundry service?

I’d love to see you succeed, which is why I’ve created my new “Support for Success” guide. When you’ve worked through it, you’ll be able to take a deep look into the 4 areas that will help you to determine who, why and what support you need! Download your free workbook now!

Support is the key to success!

There are lots of ways to get the support that you need in your Childcare business depending on what goals you’re trying to reach or what you’re working on. If you haven’t yet joined, go and check out my free Facebook group!  I’d love to see you in there!

We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming more involved in the community and to grow your business? Join us for more tips on how to make your childcare business the success it deserves to be! Or if you prefer Instagram, we share ideas and tips there too!

childcare ninjas logo 2020

3 reasons why you need support in your childcare business

3 reasons why you need support in your childcare business

Running a childcare business is hard. It can be super fun, and of course you’re passionate and adore the families you work with. But that doesn’t mean there aren’t elements that are challenging and that you won’t face difficulties from time to time. And doing that alone is tough. So I wanted to share my top reasons for ensuring you get support in your childcare business.

I can’t stress enough how important it’s been for me to have support while I’ve been growing my daycare centers. It’s all part of my Ninja mindset and I know I wouldn’t be where I am today without it.

1. Asking for help is not a sign of weakness!!

Support can help move you towards the success you’re looking for but I know how hard it can be to even ask for that help in the first place. In the back of your mind, you’re thinking “I shouldn’t need help. It’s MY childcare business. Why can’t I do this by myself? I bet no one else has to ask for support. Urgh I’m such a failure.” So firstly, let me start by saying: WRONG! You SHOULD need help. I don’t know one single person running a successful business — childcare or not! — who’s done that all by themselves!

no shame in asking for help

Needing support is certainly not a sign of weakness or signalling to the world that you’ve not a clue what you’re doing, it’s actually a sign of intelligence. Taking a moment to realize which areas you need a little help in or perhaps developing a better understanding, is not weak. If you ask me, I believe it shows your strength as a leader and as a role model.

I know that feeling well though, and it all stems from worrying what others might think of you. However, when you break that down, who are these people you’re worried about? Are they brave enough to follow their passions and set up a childcare and take a leap into running their own business? Nope. The people who criticize or judge others are often the people wishing they had the guts to do what you’re doing. So don’t let the fear of what people will think (or what you think people will think) hold you back from getting the support you need to grow your childcare business.

2. Get support sooner rather than later

Acknowledging the areas you need support in early in the game will help you move towards your goals much faster, because you’ve then removed those fears. Think strategically about what you want help with, and get a feel for the kind of support you want in that arena. Do you want to grow a network of other childcare leaders? Or perhaps you need support with tech and systems? Maybe you could do with some more confidence, and a coach could support you in that? The sooner you start investigating what it is you need and how you’ll get it, the better.

When you’re willing to go and seek out the support you need, you’ll get the success that you want at a quicker pace! I wish that I’d been less cautious of getting the help I needed. I think I’d have grown my business faster. Hindsight is a wonderful thing, isn’t it!? But actually – even though the way I’ve done things might not have got me there as fast – it was right for me at the time. I try not to be too hard on myself.

But take it from me, things begin to go smoother and at a more rapid pace when you’ve got the support around you! Don’t wait till you feel ready. Do it now!

3. Don’t go it alone!

Finally, it’s not just about learning, it’s about having people to lean on when things get tricky. Whenever I’ve come up against a challenge, it’s been a huge relief to be able to call upon my network and say, “hey, I was wondering if any of you felt like this too?” And knowing you’re not alone is not to be underestimated! That emotional support is vital for keeping you at the top of your game. Sometimes our life partners aren’t enough for the pep talks. What we need is people who’ve been there, done that and bought the t-shirt, OR empathetic cheerleaders who just get it! They get exactly what you’re going through.

Having a support network helped my business flourish. And it made me realise that there were also toxic “friendships” that I needed to be rid of too. Surround yourself with people who’ll support you to achieve your dreams, not ones who question your every move, trying to keep you small. Dream big, baby girl. You’re a childcare ninja, after all!!

Furthermore, it’s not just a sisterhood of other marvellous women you need on your side, I’d highly recommend investing in support too. Getting a mentor or coach and having a place to go and ask questions is key to growing your childcare business. After working with a coach myself, my whole mindset changed. I was able to see the bigger picture, and really work on my goals and my vision. Since I made that choice, I have sky-rocketed my business! Imagine what you could achieve!

two black women saying

“A mentor is someone who allows you to see the hope inside yourself.” Oprah Winfrey


Have you got a support network? Why don’t you share this with them and show them how much you appreciate them!?

If you don’t have one yet, come and say hi in our Ninja community on Facebook! We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming more involved in the community and to grow your business? Join us for more tips on how to make your childcare business the success it deserves to be! Or if you prefer Instagram, we share ideas and tips there too!

childcare ninjas logo 2020