15 Years of Childcare Ownership – what I’ve learned!

15 Years of Childcare Ownership – what I’ve learned!

Every October we’re celebrating our birthday! Woo hoo! And this year is 15 years! And that’s a pretty long time to be in business. So, what lessons have I learned during my 15 years of childcare ownership?!

Oh my goodness…so so many! And I wanted to share the top ones with you, so you can learn from them too.

Get stuck in, Ninja! I’m all about helping you grow, so read on!

15 years of childcare ownership

Some days I wake up and I cannot believe it’s been a whole 15 years since I set up my first childcare business from my home. I’m so proud of how far I’ve come on my childcare ownership journey! Not to mention the all star teams I’ve brought along with me for the ride…

And along the way I’ve made some epic mistakes that have helped me grow as a childcare business owner. I see every hurdle and challenge as a lesson, and I think that’s the key to being a successful entrepreneur. We learn from every mistake we make. And I’m sharing some of these lessons with you because I was out on my own back in the day and wish someone had told me a few of these!!

It’s a marathon not a sprint!

This one is a key lesson, Ninja! If you don’t take it seriously, you’ll burn out and you’ll struggle to succeed. Running a childcare business isn’t the way to overnight success. Trust me. I’ve seen childcare owners come and go because it all seems like too much hard work. And do you know what?! It is hard work! It’s certainly not a get rich quick scheme.

Owning a childcare business is more than just babysitting! It requires stamina and an understanding that success will take time – just like a marathon.

childcare ownership marathon not a sprint

Always look forward!

Yup. I said it. Reflection is all well and good – we learn from our past after all! But the key to being a successful childcare business owner is constantly looking forward. Don’t spend so much time looking back that you forget about the present and where you’re headed.

You’ve got to have goals that stretch you, that help you grow. You should be aiming for them and you can’t do that if you’re facing backwards, can you?!

Commitment is foundational!

The only reason I’ve managed to grow my business year upon year is that I have remained committed! I have never given up, even when things looked bleak. Knowing that showing up everyday and putting in the work WILL eventually lead to growth is so important. Sometimes it can feel like an uphill battle, but the view from the top is awesome!

Build the foundations of your childcare business by committing to it. Know that the work you put in now is going to make a solid beginning for your empire to come!

spike lee be committed

Done is better than perfect!

Well I certainly wish I’d learned this one in the early days. I used to waste so much time worrying about things not being ready and then never offering that particular service or advertising a type of class…all because I was being a perfectionist! It had to be perfect or it wouldn’t happen. And do you know what?! It was never perfect. So things never happened.

My advice to you, Ninja, is to remember that perfection isn’t always possible and therefore if you have an idea JUST GO FOR IT! This is a daily challenge for me and I am often reminding myself and the rest of my team: done is better than perfect!


If you’ve followed me for a while, you’ll know I LOVE the bang on about this one! It’s all about mindset and going for gold. You’ve got to aim high and think bigger when it comes to the goals you have for your childcare business. I’ve written about that more here.

It reminds me of this quote: Aim for the moon. If you miss, you may hit a star. Meaning that you should have an ambitious goal and truly go for it. Remembering all the time that, should you miss the goal, you might still achieve something special. Because sometimes, even when things don’t go as you’d planned they can still turn out to be a success!

shoot for the moon

What you do matters!

Oooooooofffff. This one means so much to me that I’ve just had a whole batch of team t-shirts made with “What I do matters” sewn onto them!

Your job, your business, your passion… they all matter to your families AND to your community! It’s so helpful to remember the bigger picture, especially when you’ve had a bad day (as we so often do!). Every single day you are out there making a difference in the lives of others. What you do absolutely matters. And this is also a great reminder for the kids in your care too.

And there are more lessons I’ve learned in 15 years of being a childcare owner…

So I’ve put together a celebratory video for you here!


Every week I share a video on YouTube especially for you, Ninja! Join me every Monday when I release a new video for you to make moves in your home childcare business to make your childcare ownership journey Simple. Fun. & Successful! Subscribe here.

I hope you enjoyed the essential lessons from my journey of 15 years of childcare ownership! My mission is to help you minimize the amount of time in learning these lessons so that you can reach success much faster than I was able to!

If you’ve loved this post, please leave me a comment below, or share the lessons you’ve learned so far!

That’s why I set up my community over on Facebook, where you can hang out with like-minded and aspirational daycare owners. Join us for more tips on how to make your childcare business the success it deserves to be! Or if you prefer Instagram, we share ideas and tips there too. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!

childcare ninjas logo 2020

Let’s celebrate childcare business owners!

Let’s celebrate childcare business owners!

As if it’s nearly halfway through 2021 already?! And this month is a great time to celebrate your team and yourself! We had International Workers Day on May 1st, Mother’s Day is coming up, and it’s soon to be Teacher Appreciation week. All of which are relevant to you and your staff. So why not celebrate the progress you’ve made so far this year!

At this point in the year, I like to take some time to reflect on how far I’ve come, and to assess where I’m at in relation to the goals I initially set in Q1. I know how easy it is to get swept up doing the day job, so much so that the wins can slip by unnoticed. Or the dreams we had at the start of the year are forgotten.

It’s time to take stock and celebrate the steps we’ve taken!

May the Joy be with you

Every year, May seems to be a month of celebration. Singing the praises of teachers and moms and workers! Yay! But I wanted to shout out all the brilliant things you’re doing too! As childcare business owners we step into our families’ parenting shoes and we do quite a lot of teaching as well.

You are amazing community leaders, supporting parents to do their jobs in difficult times, and nurturing their babies! You’ve helped keep your country’s economy going. We are superheroes! Where’s your cape!? Let’s celebrate the last few months together!

childcare superheroes

Where did you begin 2021?

We all had high hopes for 2021 after 2020 and the Covid-19 drama…we thought we’d have moved on by now. But the reality hasn’t been as great as we’d hoped maybe. In January I remember me and my teams all sat down and went through plans for the next few months. Not just the day-to-day learning and care stuff, but I wanted to encourage them to be a part of my vision.

It’s easy to get caught up with the business of life and the Childcare Business but make sure to take stock of all those amazing plans we made at the start of the year.  So what did you set as your goal earlier this year? Revisit your vision board and your goals list.  Are there any bigger goals that got left behind? Because there’s still enough time to do them, choose to go all in!

Did you have a foolproof strategy in place to ensure that you took action? I’d love for you to reflect on the goals you set yourself. Where are you at in your journey towards them? Have you been meeting your SMART targets?

journey together finding our way

Where are you at now?

We’re almost halfway through 2021! Can you believe it? It’s like I blinked and FebMarchApril happened! Anyway, time is flying! So as we approach the midpoint, now’s a good time to reflect and check in and assess where you are.

Check your progress in detail. Imagine your goal as a destination; Whereabouts are you on the road to it? Reflect on some things like what’s working? Where have I gone wrong? What changes do I need to make? We need to look at all these things and push forward and put in place the things that need to be done so we can accomplish our dreams for 2021.

Make a note of the steps you’ve got left to take. Perhaps as we’re almost 6 months in it’s time to buckle down and zoom in on the bigger goals. Let’s take those dreams – the ones we are passionate about – and shout out: “Yassssssssssssss!! I’m going to finish it this year, I’m going to smash it!” Now we’ve got to get laser focused, give it 110% and throw everything we’ve got at these goals and go for it!

celebrate be proud of yourself

What can you celebrate?

So please use this month as a time to give yourself a pat on the back for making it through such a weird year, for being a shining light in the darkness! Clink a glass or two to celebrate how far you’ve come since January. Even if the wins seem small, it doesn’t matter!

I also want to celebrate and thank all the Childcare Business owners with it being Teachers Appreciation Week and Mother’s Day coming up!

As day care and childcare providers we definitely teach like teachers and care for kids just like moms do! SO this is my big thank you for EVERYTHING you do for your families and for the community you serve.

Celebrate you! You’re appreciated, your work is important and essential, and you ARE valued!

One of the ways I say thank you is via my freebies! So please head over and download resources that you’ll find useful. I think you’ll love my Weekly Planner – so you can stay on track to achieving your goals!

Interested in becoming more involved in the community and to grow your business? Join us for more tips on how to make your childcare business the success it deserves to be! Or if you prefer Instagram, we share ideas and tips there too! We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!

childcare ninjas logo 2020

Mindset: How growing your childcare business builds character

Mindset: How growing your childcare business builds character

We all have moments in our lives when things get frustrating. When things just aren’t happening fast enough and the good times seem a mile off. Is struggle something that builds character?

Sometimes it’s difficult to see the wood for the trees, isn’t it? And given all that’s happened in this bizarre year, I thought now would be a good time to think about why it’s important that while we grow our businesses, we also build our strength. So what can we do to develop our resilience and change our mindset?

This blog post is going to help you see how growing your childcare business builds character and tricky times are a blessing in disguise.

Patience builds character

Right now I’m in the process of trying to open a new daycare center and boy oh boy! It is taking FOREVER! Everything that could’ve been a little awkward has turned out to be a nightmare; and even all the things that should’ve been a walk in the park have given me headaches on the regular.

However, I am constantly having to remind myself that it’s all a learning curve. That it doesn’t matter how long I’ve been doing this for, I need to seek opportunities to grow and build on what I know. Every time I hit a stone in the road, I have to remind myself that it’s building my patience. I remember that I’m growing my resilience. And each moment adds to the evidence I have for how I thrive to succeed – even when times get tough.

So I am constantly repeating to myself “try and enjoy the journey”. And I wanted to write this to encourage you, too!

Take stock of your resilience

2020 has been quite the year, hasn’t it? Many of us have lost family members, good friends and people in our communities. The situation has brought with it not only health worries but financial uncertainty. So whatever situation you find yourself, I am sending you love from PA. But I’m also sending you a sprinkle of encouragement and a fistful of hope.

Because, while we might not know what’s waiting for us in 2021, and we’re under a veil of un-sureness as to what’s ahead…I don’t want you to feel like there’s nothing to look forward to. I want you to take stock of all the things you’ve achieved this year, despite there being a global pandemic. How safe you’ve made the children in your care feel, and how well you and your team have coped in spite of everything else going on.


Celebrate the positives (yes, even the tiniest ones!)

We’ve just celebrated Thanksgiving here in the US (which totally signals the end of the year is close), so let’s come out and finish 2020 on a high. Let’s look over the last year and list all the positives. What are you thankful for? What has helped you learn and grow as a business owner and how has that helped you build character? Dig deep and really celebrate the positives – notice the silver linings in the mundane everyday things you’ve been doing.

As a childcare business owner, you get to work with amazing families every day, and you’re often one of their most valued experts. You’ve enabled parents to keep sane during this madness, by looking after their babies for a day or two so they can get things done. No matter how stressful it might have been, you and your team have provided a harbor from the storm for those kids you care for.

I know that my situation allowed me to help a family have the happiest day of their lives during the crisis! What positives can you write down? Scribble all the positives into a notebook, or onto post-its, and celebrate with your family and your team. Create a gratitude tree or a thankfulness tree in your home, office, or daycare center. Ask others to contribute!

celebrate the small stuff

Flip the switch

It’s all about mindset. If you continually look for the bad things that have happened and get bogged down in all the negativity, you’re not going to feel good about moving forward. Whereas if you look for the progress markers from this year, seek out the good things that happened and celebrate them, then you’re going into 2021 with a good attitude. You’re showing the universe that you’re ready for anything!

I am sure you’ve seen your business surviving, and possibly thriving (seeing as we are recognized as essential now!), and that’s great. But it’s not just your business that’s growing. Situations like a global pandemic really emphasize how it builds character too.

There are so many hidden blessings, you’ve just got to look for them.

I hope this blog post has brought a smile to your face. These times are tough for many of us, but don’t let that stop you from going out there and bringing your game-face! You’re a Childcare Ninja, after all.

Also, if you liked this, I wonder whether you’ve found the Childcare Ninja Facebook group yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!

childcare ninjas logo 2020