by admin | Feb 17, 2022 | Blog, Uncategorized
When it comes to getting your marketing message right it’s really important that you pay attention to what you’re putting out into the world and whether or not it’s being seen.
Nailing your messaging is the key to growing your childcare business and making it the success it deserves to be.
Are you hearing crickets?
Often we find ourselves putting tonnes of effort into our marketing and think we’re really visible. We believe we’re getting our information out into the world and that our ideal clients are seeing. But when we hear crickets and realize we’ve had zero inquiry calls, we begin to wonder what’s going on.
What’s happened here? Is there a disconnect between what you think you’re saying and the message being received by your audience? Or is there an issue with the platforms you’re using?
Take a deeper look into this before making your next move!
More often than not, we’ve missed a trick
And that trick is relatively simple: we have not got the messaging for our childcare business right.
Maybe it’s the information you’re relaying, or maybe it’s not hitting home. But whichever it is, it means we haven’t dialled in on our message well enough.
So how can we clear our messaging up and get people signing up to waitlists or booking in for tours?
What’s your mission?
Imagine you’re at a networking event and you’re in a conversation with someone you’ve not met before. They ask you, “What do you do for a living?” You reply, “I’m a childcare business owner.” Simple enough, right? WRONG!
Telling them what you “do” is absolutely fine. However, you’ve left them with only a vague idea of what you do and it’s unlikely that they’ll ask you anything deeper.
And that’s the same when it comes to your marketing. Don’t be vague and wishy washy. Be bold and make moves! Make it clear that you have a purpose, that you’re on a mission to make a difference. Show them the fire in your belly!
Getting your marketing message just right
So how about if, instead, you answer them with a precise mission statement that explains what you do, how you do it differently and what actually sets you apart from all the other childcare businesses.
That’s the power of getting your marketing messaging correct.
It’s about actually getting your information out there in a way that people quickly and easily understand who you are, what you do, and what sets you apart from the competition.
When you can execute your messaging well, you’ll notice that more people are heading your way and are seeking you out specifically. And that’s all because they’re aware that you’re suited to their needs. They know exactly what they’re looking for from their day care provider.
I want to help you nail your marketing message, and I’ve got just the thing!
We are now welcoming passionate childcare biz owners who want to utilize their passion, skills, and expertise to CREATE and GROW a SUCCESSFUL childcare niche into our brand new course!
This exclusive group coaching will help you break through your fears, frustrations, and overwhelm of starting and growing a childcare business so you can begin creating the freedom of time and finances and start living life on your terms!
WHAT IF…you had a roadmap to help you fast track your own childcare business?!
AND… you really CAN automate your childcare business on a budget?!
I CAN SHOW YOU… you too can have a multi-six-figure childcare business!
SO…you can become precisely who you always wanted to be?!
Ready to get stuck in with me? Learn more —-> HERE.
You can read more marketing message tips and tricks over on the blog
, and don’t forget that we’ve got a really active community of like-minded childcare business owners over on Facebook
Because sometimes being a home daycare provider can feel pretty isolating. Get connected with other childcare owners – it’s a game changer! Gain strategies and tips to move your childcare business forward by joining a community! Join us for more tips on how to make your childcare business the success it deserves to be!
Or if you prefer Instagram, we share ideas and tips there too. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!
by admin | Jul 10, 2020 | Blog, Uncategorized
We all know marketing is absolutely key to building our businesses, but it can be overwhelming knowing how much there is to do. So the key to getting on top of the challenge is automation. I’m a huge fan of systems and putting things in place to make my everyday life a little easier, and one of the ways I’ve succeeded in this is in my marketing. This blog is going to show you how to automate your marketing.
Since I made the leap and started planning ahead, using my precious time more wisely and prioritizing getting my childcare out there, I have made huge shifts in my business and in my life. I’m able to give more to my Childcare Ninjas and to the other things that make me feel good, because I don’t have to spend hours each day on marketing and getting my childcare businesses visible!
What will you do with all the extra time?
Want to know how to get there? Here’s the 3 simple steps I took to automating my marketing.
1. Choose which platform you’ll be focusing on
Marketing online has never been easier, but there’s also never been so much choice. So, where to begin?
I’d recommend picking one platform and getting super comfortable with it. Think about your parents and the people you want to attract. Take a moment to visualize your ideal client. Where do they hang out online? Twitter? Facebook? Instagram? TikTok?
For example, if that’s Facebook, get a handle on how marketing will look for your childcare business on there. Look at what your peers are doing globally, and how they’re reaching their target market. Do they have groups as well as pages? Do they post in local “sales” groups? What sort of content do they share? I’ve written more on Facebook ninja marketing techniques here to help you out!
Perhaps your families are Gen X, urban and cool? If so they’re potentially going to be on TikTok. With over a billion users, many childcare business owners are getting in on this game. It’s a really creative platform that can get you seen by scores of people and really create a buzz around your biz. If you’re not yet familiar, it’s essentially incredibly short videos that entertain, inspire or demonstrate something. Find out more here.
Indeed, if you’re a visual person, and know that you’ve got millennial (and older) parents, Instagram is brilliant for building your brand and marketing. Using hashtags and content that will draw in your ideal client, you can develop a following and hone in on what they want and need. You can create a beautiful brand image, and a “link in bio” funnel that’ll have people emailing you about walk arounds in no time!
It’s all about finding the right platform for you and your business, but one that will get you seen by the right people! Do a quick survey of your current families and their use of social media. Once you’ve figured that out, you can really focus and get cracking on Step 2!
2. Get scheduling software
This is a game changer. If you can find a scheduling app that posts for you, so you’re not spending hours each day logging into apps and posting your childcare business content you’re going to be able to breathe easy!
There are a few you can try out for free, and there are some that you pay for. It all depends on what you want it to do and how quick you are to learn new tools. They’re all designed to help you! Here are a few I know have helped other Childcare Ninjas: Later, Hootsuite, Buffer, SproutSocial, SocialOomph… but I encourage you to explore and find the one that works for you.
2 a. So why is scheduling helpful?
Well, by planning ahead you can curate your content better and also maintain consistency across your brand. It means you can post the type of content necessary to reach your goals and grow your business. A social media management tool (or scheduling software) will allow you to schedule social media posts ahead of time. This will make it much easier to visualize and scheduling posts beats having to post everything manually – for sure!
Getting organized and using social management software will help you manage multiple social profiles all in one place. You’ll be able to schedule posts in advance, run contests, track analytics across platforms, and the list goes on! These tools really are game changers for your marketing!
3. Batching your content
After you’ve picked out the automated scheduling system you’re going to use, it’s time to block out time for creating content. When you’re batching your posts for the month all at once, it’s much easier to get into a flow, but also to see what your feed is going to look like to your clients. It’s very easy to lose that bigger picture when you’re having to post two or three times a day manually. Trust me!
However, when you’re running a childcare business, we can barely keep track of who’s working which shifts and when, what the meal plans are and whether the cleaning products are all in stock…so why not take time out each month to plan out your marketing. Think about how often you want to post on your chosen platform, and then plan out how many posts you’ll need and what they’ll look like. Will you be sharing tips, ideas for play, places you love to visit, easy recipes?
Once your plan is formulated, get onto Canva (unless you’re a graphic designer or a Photoshop whizz!) and start batching your content. If you haven’t already, I’d recommend setting up a “Brand Kit” on there, so your colours and fonts are uniform and are automatically in the drop downs! Easy peasy! Once you’ve made a couple of designs – use templates! – you can hit “Make a copy” and just redesign that post for the next piece. That way you’ll stay on brand and maybe create a pattern on your insta grid, or just excellent brand recognition.
Spend one day a month batching content for your scheduled social media marketing and I guarantee you’ll be grateful! No more hustling all day every day!
Just a simple, planned out strategy, executed with the finesse of a Childcare Ninja! Yesssssssssss!!
I hope you’ve found this blog useful!
Leave a comment and let me know if you have any other tips for other childcare businesses when it comes to automating your marketing! I’m always interested to see how y’all are doing things!
As you’re here, I wondered whether you’ve found the Childcare Ninja Facebook group yet? We are an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!