When you set up your childcare business, you did it because you have a gift. A gift for inspiring and shaping young minds! But that doesn’t mean you’re a natural marketeer or business whiz, and that’s ok! When I first started as a childcare business owner, I didn’t know about any of this stuff and promoting my business was hard. But it doesn’t have to be hard for you! Apps are where it’s at.
Now there are so many amazing applications you can use to promote your business, and you guessed it – improve your systems!
Here are just a few of my favourite apps for your childcare business…
Get creative with Canva
Canva is a free online designing tool where you can make just about anything look professional without even having to download any fancy software. Need to create an invite to an event at your business, a flyer to advertise, or a picture to share on social media? You can do it all!
You can even upgrade for extra pictures or designs, but there’s so much choice already you probably won’t have to! And there’s a handy smart phone version too for those on-the-go posts!
Be the face of your business on Facebook
Facebook is an amazing way of building a community for your business. You can create private groups for parents to share photos and for you and your team to share photos with them! You can create a business page where people can write you glowing reviews, and you can join mom’s groups to say hi and let them know what services you offer.
I’d recommend creating a profile or page that you use specifically for your business – so you can keep it really professional! Read more about how you can use social media for marketing here.
Spread the joy on Instagram
Instagram is a great way of networking with other childcare business owners, making friends, spreading your personal journey, and sharing some joy! A lot of your potential customers will be on there, hanging out, so I highly recommend getting involved in this app!
Choose pictures of you, your space, quotes you love, advice you have for others, and the people who make your business tick. If you’re going to share pictures of your mini clients, make sure you have permission from their mom’s and dad’s and only show their backs, let’s keep their little faces off the ‘gram!
Share all the good stuff with ContentCal!
Why make your life harder? You’re a small business owner who is growing and scaling their business. To make life easier, schedule your content in advance with tools like ContentCal. It’s such a great idea to use scheduling apps for your childcare business.
ContentCal means you can plan out your whole week’s content with your gorgeous designs from Canva! Share on your social media accounts without having to post live. As time goes on, you’ll see when people really love to see your content and can start sharing at those times.
Get it all together on Kartra
Kartra is a one-stop-shop for so so much. Websites, emails, agency management, helpdesks, calendars, payment processes – you can do it all in one place! There are loads of different styles of memberships so you can adapt what you pay based on what you need. Just up what you pay when your business grows.
I do all the things on there that I need to grow my business and it makes it easy just having one thing to do it all! Rather than opening 72 million tabs to get some marketing done! If you want to give it a try, I have a link especially for you right here.
Stay in touch on Slack
I couldn’t get through a post without reiterating how systems = success! I use Slack to keep in regular contact with my team. You can create channels for each project, maybe it’s a new opening or a great Christmas event you have planned. All the relevant team members can be in the channel and get updated whenever messages are sent.
You can set up meetings, share files, and most importantly keep in touch and stay connected with the people who make your business tick!
Make your life easier, today! Try these apps for your childcare business!
Using apps and tools has helped me revolutionize my business and seen my business grow. Have you tried other apps for your childcare business? Are there any tools you’re using that I haven’t covered? Then why not join my Facebook Group to pick up the conversation – let’s learn together! In the Childcare Ninja Facebook group, we’re always sharing ideas and learning from each other- creating our childcare empires!
There’s no need to go it alone on your childcare business journey when there is a huge community just waiting to support you and lift your business to new heights
– see you at the top!
We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming more involved in the community and to grow your business? Join us for more tips on how to make your childcare business the success it deserves to be! Or if you prefer Instagram, we share ideas and tips there too!
“Vision board” – it’s a term that’s thrown around like confetti in the entrepreneurial online space, right?! All the big names are talking about them! But have you ever made one with the purpose of growing your business?
I’m Siobhan Strode, word witch over at This Sister Scribes. And I’ve been asked by Ms. Nyckie to write a blog on vision boards because since I’ve been using them I have seen a huge change in my mindset, and my copywriting business has grown from strength to strength. And we thought it would be fun to share how and why they work!
Don’t be put off by the idea if you’re new to it, or the “woo” freaks you out. I felt like this once too! So bear with me and have a read of this blog…I think you’ll love what I’ve learned.
So, what exactly is a vision board?
A vision board is a visual representation of where you want to go in life.
Imagine it’s a sort of map that guides you and pushes you forward. You piece together a creative collage of images and texts which help to stimulate your imagination and develop your ability to visualize your goals. The board is a visual representation of the dreams and goals that you aim to achieve.
It might be a digital board, where you copy and paste images and words that you feel drawn to, but I love something I can touch. Something I can pin up on my wall, and add to as time goes on. To me, it’s a prod or poke to remind me where I’m headed and how I’m going to get there.
Let yourself try it!
After spending a couple of years ignoring the suggestion by numerous coaches, I finally let myself try it in 2017. Slowly, I began to really believe I could build the business of my dreams and a life where my values are centered. And since then I’ve achieved so much. I’ve helped 100s of female founders find the right words to say in their businesses; I’ve held writing workshops and spoken in groups; every day I write for some phenomenal women! I started a feminist podcast “This Sister Speaks” and began hosting writers’ retreats in my Airbnb guest space.
I’ve begun to be the female leader I put on my vision board. I have built a blossoming political career alongside my business – I became a Councillor in December 2017 and I ran for UK Parliament in December 2019; I’ve set up community groups, run campaigns to raise awareness around education cuts and changes to the social security system…Honestly, looking back makes me feel so proud.
And all this is because everyday, I’m reminded of my soul goals and the steps I needed to take to get there. Each morning, I look up from my desk and see the empowering words and mantras, the pictures that align with my future self. I allowed myself to believe. Because I can do this. And if I can do this, you can too!
Creating your vision board
First, you’ve got to pause and think about where you’re at and where you want to go. Ask yourself where you’d like to be this time next year, and where you want to be in 5 years. What steps do you need to take to get there? Think about your why. Where do you want to take your childcare business from here?
Once you’ve taken time to contemplate your goals, and gathered up the craft materials – scissors, washi tape, Sharpies, and a glue stick – plus a big pile of magazines and catalogs to delve into, you can begin! Set aside at least 2 hours of time where you can just be in the moment, with no interruptions.
As you flick through the pages, cut out images and words that you feel drawn to. Perhaps you’ve got specific quotes or mantras you want to include. You might have 3 goals you’re working towards and divide the space accordingly, adding words and images that represent that. This is completely personal and for your eyes only.
Creating a vision board with your goals in mind – really putting your heart and soul into it – can be an extraordinary experience. Like you’ve just read from my own journey, they can truly help you focus and will act as a reminder to you every day of what you want to achieve.
Making the vision board work
While making a vision board is fairly simple, what actually matters is making sure that it works. If you’re spending a good chunk of time on this, you want to ensure that it is worth the hours given.
Acknowledge that this isn’t actually magic. It won’t do the work for you. You’ll get the most from vision boards when you’re determined to put in the work needed to reach your goals. Studies have shown that people who visualize themselves achieving their goals and – crucially – taking the steps to get there are more likely to succeed than those who only visualized themselves attaining their end goals.
Therefore I’d like to encourage you to incorporate those steps you need to take! Add more actionable images and dynamic verbs to your vision board.
Train your brain
Display your vision board where you can see it every day. Place it in your bedroom, work space, the bathroom (probably laminate it!) or any other place that you’ll see it repeatedly.
Reason being that vision boards help prepare your mind, getting it ready to take action. Whenever an opportunity presents itself for the accomplishment of your goals, you’ll be less likely to shy away from it because everyday you’ve been presented with an image of your success in this area.
Having consistently given your mind visuals to prepare it, you won’t waste opportunities to head towards your goals. You’ll find yourself taking action. Essentially what you’re doing is training your mind!
Go and get creative, Ninjas!
Hopefully you’ve stuck with me on this and can see how helpful vision boards can help you grow your business. Although I’m creative – I’m a writer after all! – I’m a hugely practical person, who is apologetically ambitious. I don’t want to spend time doing things that won’t give me a return! I’m a busy woman, as I’m sure you are too.
But creating a vision board is something I invest time into at least once a year, and add to it or create a new one whenever a new goal comes on the horizon. I ask myself, does it fit with my values and soul goals? How am I going to do this? And then it goes on the board!
Let us know if you’ve ever tried before! How do you create yours? Nyckie and I would love to hear from you, so leave a comment! Or if you’re trying for the first time, tag us in a photo of your vision board on Instagram – I’m @thissisterscribes and Nyckie is @childcareninjas.
Have you discovered the Childcare Ninja Facebook group yet? We are an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!