It’s that old vicious circle again! One that I hear time and time again. “I can’t afford to invest in myself”. But then because you’ve not invested you can’t grow. And so it goes on. Ad infinitum. So I’ve written a blog to explain why you can’t afford not to invest in yourself!
Read on to discover the reasons I know that it’s time for you to start taking investing in you and your childcare business seriously.
Excuses I hear everyday about why you can’t invest in yourself
When I’m coaching childcare business owners something they very quickly grow out of is making excuses. They used to say things like “I can’t afford to take time off”. Or “I can’t afford to get a coach”. Or even “I can’t afford to hire staff”. And instead they now take time to consider things carefully before automatically making assumptions about money and affordability. They look at all the options available to them. They don’t write off things that could actually help them grow their businesses just because they have in the past.
I’m not suggesting that you start taking silly risks or putting your home on the line. No way! I’m just asking you to REALLY think about things before you turn down huge opportunities to up-level your childcare business.
When I was coaching with my most recent cohort of The Childcare Flip, I saw them completely change their mindset about “affordable” and other money issues. The progress they made was incredible. And I want that for you too!
Can’t invest in yourself or won’t…What is going on really?
More often than not when someone says “I can’t afford it” they’re not thinking about their actual finances and bank statements. Sometimes it’s about trust. Others it’s about priorities. And occasionally it’s about being more resourceful and thinking outside the box.
So when you’re faced with an opportunity to invest in yourself as a childcare business owner, I’d encourage you to journal on it. Don’t immediately say no. Instead take some time to look at what’s really happening here. What are the benefits of investing in this? Where might the path take you? Who will you get the chance to work with? How much money could this make you in the future?
Can you afford not to invest in yourself?
As a childcare boss, there’s only so far you can go by yourself. I know because I’ve been there. I’ve had to invest in a coach to help me navigate growth and dive deep into my own mindset
issues. And I’ve taken courses to elevate my business to the next level, far beyond the imagination of home daycare Nyckie from back in the day! I never imagined I’d be the owner of multiple facilities and a coach to Childcare Ninjas across the globe!
And that’s what I want you to think about, Ninja. When you invest in yourself there are so many amazing benefits beyond the coach/course/program you buy. You get that awesomeness, and then you also get the added bonuses so often available. And that’s what you get with The Childcare Flip
too. I will be teaching you SO much brilliant stuff in there to flip your business! I also give you templates to help you grow your list, and more! These things will MAKE you money. Can you afford not to invest in yourself?!
The Childcare Flip – turning childcare business on its head!
This course is THE complete, step-by-step system I have created for in-home daycare and childcare owners to create a childcare business with freedom, flexibility, and financial success.
You’ll learn the F.O.R.G.E. Method to help you create a winning marketing method that gets potential clients coming to you instead of your competition & that does this fast.
The Childcare Flip Course has helped me keep growing my daycare business day after day, have more than one center & made my life and business into what it is today…
I’ll be running my free webinar training on these common and easy-to-make mistakes TOMORROW! Based on my own experience and going through this huge learning curve I want to shortcut your success and help you save $$$s on costly mistakes!
If you’re not ready for my course, why not get connected with other childcare owners instead? Get tips every week to move your childcare business forward by joining my FREE Facebook group! Hang out with like-minded and aspirational daycare owners as well as training every other week from me! Or if you prefer Instagram, we share ideas and tips there too. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!
It’s funny, sometimes in our lives or in our businesses we believe we’re in need of something in particular, but once we actually start to research or learn a bit more we realize that what we thought we needed doesn’t quite cut the mustard! And when it comes to business support, this is so common!
I’ve learned that sometimes it’s about getting the right people in your team to push you in the right direction and guide you to where you’re really trying to go. This means you need to be supported by people who can see past the initial “needs” and who can figure out what you truly need.
And 2021 is the perfect time for you to get the business support you need and not what you think you might need…! Read on to find out why this matters…
Tale of two kinds of business support
Everyday I get questions from the women I coach, and I see it a lot in my Facebook group, where they think they need one thing and actually they’re in need of something completely different! An example I’ve seen a few times is enrollments. People who think they need help with enrollment for their childcare business, but when I start to talk to them and we dive in a little deeper, it becomes clear that it’s not enrollment they need help with – it turns out to be the marketing.
I know what you’re thinking! “They’re the same thing, Nyckie!” Nuh-uh! Wrong! They’re totally not the same thing. Trust me!
What’s the difference then?!
Enrollment is a focus on the system of your families signing up to your daycare; it’s about how they book a tour or find things out. It might include getting them to complete all the paperwork, and sign permissions, fill out forms. Whereas marketing is all about how we actually call in our dream clients and bring them to our doors, and ultimately sign up to our service – whatever that looks like for you.
Can you see that they’re two very different things? So if you’re explaining to me that you need some support with enrollment then that should mean you’ve got a handful of interested families (who’ve found you through your marketing!) and you want to get them enrolled in a systematic and logical way that feels easy for them and you.
However, if you actually need to find some clients who might want to access your service, then that’s a completely different thing and we’d need to approach it differently. (Hello, marketing strategy!)
It’s okay to ask for help!
I think many of us grew up believing that to be successful we have to do things on our own. That asking for any kind of help or support is a sign of weakness. Well I’m here to tell you that actually, the key to growing your childcare business is knowing when it’s the right time to ask for some support.
As I’ve just explained, it’s kinda helpful to realize that perhaps you don’t quite know exactly what you need. So you’ve got to get better at reaching out and seeking support. It’s imperative that you learn to let go of the stigma that we associate with needing help! In the words of Elsa…Let it go!
Accept where you are in your journey
Now is the time for you to grow that asking for help muscle! Get comfortable with being able to open up and say, “hey, this is where I’m at! And this is where I’d like to be…but I’m not sure on how I get from A to B. Can you help me?”
When we begin to let go of those superwoman tendencies, it’s a helluva lot easier to get that help and move forward with our businesses! Plus there’s the added bonus of not wasting your valuable time – because who can afford that?!
Who can help you?
It’s important to acknowledge that no one on this blessed planet knows all the answers. No – not even you, Neil DeGrasse Tyson!
And that’s why it’s incredibly powerful to invest wisely in your education, developing your skills and getting some high quality coaching. There will always be someone who’s had experiences before you have because they’ve been in the game longer. As they’re further ahead, they’re able to show you how they did it, how they coped and give you strategies to make progress!
So each time you’re looking for business support, ask yourself what you really need help with. Do you really require support with enrollment? Or is it actually marketing? Who’s the best person to reach out to?
Is 2021 going to be your year of progress?
I’m sure y’all know that I’m here to help, but I have something super awesome lined up for you tomorrow. And boy oh boy is it golden! If you’re looking for support to grow your childcare business, and you’ve got tons of questions, then you don’t want to miss this!!
I’ll be hosting a free masterclass LIVE tomorrow Friday, 22nd January at 8 pm EST! Find out more here.
What’s it all about, Nyckie?
During the masterclass I’ll be sharing my journey, which has seen me go from being a single mom running a home daycare to fit in with my girls’ schedules, to now – 14 years on – where I own numerous day care centers in multiple prime locations and I am bringing in 6 figures consistently.
My childcare business gave me freedom, the chance to be around my daughters and provide for them as a single mom.
In tomorrow’s live masterclass I’ll be sharing:
🟣 Top 3 roadblocks holding you back from starting or growing your business and how to overcome them
🟣 How to use the A.S.K tool to create a 5 step plan that will get you moving towards your 90 day fast track goal
🟣 My 4 Part framework for getting started or growing a successful childcare business in 2021
If you’re ready to #ownyourfuture in 2021 then join me Friday night at 8pm and find out how to get the necessary tools to do it! Sign up to join the masterclass here.
I’d love to see you there, but if you can’t make it and would like to continue the conversation, head over to the Childcare Ninja Facebook group! We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And be sure to say hi over on Instagram!