How to create uniqueness in your childcare business

How to create uniqueness in your childcare business

No one wants to send their children to cookie-cutter childcare. Why? Because they’re like little factories and won’t value their kids as individuals. Parents want to feel like their kids are being left with adults who care. Who notice their quirks and love them for it! And that’s what we as Childcare Ninjas need to offer – uniqueness!

But have you taken the time to consider what makes your business unique? And why should you be shouting it out from the rooftops?

This is your chance to sit down with a cup of coffee and really contemplate the uniqueness of your childcare business.

What’s so special about you and your childcare business?

Take some time to note down your strengths as a childcare owner, and what makes you tick. Is it your Masters in child psychology or the way you were raised by an amazing foster mom that inspired you to go into childcare?

Have you got particular skills that make you stand out from the crowd? Perhaps you did Performing Arts at college, or you were once on America’s Got Talent? Or maybe it’s that you were the youngest of 9 siblings and you are the queen of negotiation!

Whatever you bring to your business, make it more obvious. Shine a light on you and why you’re so special.

And when it comes to the business side of things, what is unique about yours? Do your daycare centers have a theme? Maybe you have a Forest School specialty or a world class chef working for you, or you follow a particular educational theory – Reggio Emilia or Steiner?

If you want to survive, be you but be different!

I take pride in the fact that my childcare businesses reflect who I am as a person. And they are unique to me because they go against the grain. I’m not your average business owner, and I want my customers to know that. The reason I’ve lasted so long and been able to survive during economically turbulent times is because I am offering something different to the generic childcare provision seen elsewhere.

So wave your flag wildly, and be the change you want to see. What do you want to be remembered for by the families you work with? You can use customer feedback to help hone this message. Look for why they came to you and really “big-up” that element in all your promotional material.

creating uniqueness in your childcare business

How unique do you need to be?

Well that’s like asking me, “Hey Nyckie – how long is a piece of string?” If I am totally honest – which I always am! – I’d say you can be as unique as you wanna be.

One thing is for sure: People buy from people. So if you want to make an impression, and build a reputation for being a great childcare provider, the buck stops with you and the relationships you build with your clients. Be unique in your interactions. Show them love and attention and make them feel special. But whatever you do, don’t mimic others. Be authentically you. You’ll shine and they’ll feel valued.

Have you read our blog on how to grow your childcare business to 6 figures? And don’t miss out on the brilliant printable resources that’ll help you with your day-to-day Ninja goals!


If you’re keen to become a Childcare Ninja and want to join our community find out more here. There’s also the free Facebook group where you can connect with other amazing women and share ideas. Join us for more tips on how to take your childcare business to the next level!