It’s funny, sometimes in our lives or in our businesses we believe we’re in need of something in particular, but once we actually start to research or learn a bit more we realize that what we thought we needed doesn’t quite cut the mustard! And when it comes to business support, this is so common!
I’ve learned that sometimes it’s about getting the right people in your team to push you in the right direction and guide you to where you’re really trying to go. This means you need to be supported by people who can see past the initial “needs” and who can figure out what you truly need.
And 2021 is the perfect time for you to get the business support you need and not what you think you might need…! Read on to find out why this matters…
Tale of two kinds of business support
Everyday I get questions from the women I coach, and I see it a lot in my Facebook group, where they think they need one thing and actually they’re in need of something completely different! An example I’ve seen a few times is enrollments. People who think they need help with enrollment for their childcare business, but when I start to talk to them and we dive in a little deeper, it becomes clear that it’s not enrollment they need help with – it turns out to be the marketing.
I know what you’re thinking! “They’re the same thing, Nyckie!” Nuh-uh! Wrong! They’re totally not the same thing. Trust me!
What’s the difference then?!
Enrollment is a focus on the system of your families signing up to your daycare; it’s about how they book a tour or find things out. It might include getting them to complete all the paperwork, and sign permissions, fill out forms. Whereas marketing is all about how we actually call in our dream clients and bring them to our doors, and ultimately sign up to our service – whatever that looks like for you.
Can you see that they’re two very different things? So if you’re explaining to me that you need some support with enrollment then that should mean you’ve got a handful of interested families (who’ve found you through your marketing!) and you want to get them enrolled in a systematic and logical way that feels easy for them and you.
However, if you actually need to find some clients who might want to access your service, then that’s a completely different thing and we’d need to approach it differently. (Hello, marketing strategy!)
It’s okay to ask for help!
I think many of us grew up believing that to be successful we have to do things on our own. That asking for any kind of help or support is a sign of weakness. Well I’m here to tell you that actually, the key to growing your childcare business is knowing when it’s the right time to ask for some support.
As I’ve just explained, it’s kinda helpful to realize that perhaps you don’t quite know exactly what you need. So you’ve got to get better at reaching out and seeking support. It’s imperative that you learn to let go of the stigma that we associate with needing help! In the words of Elsa…Let it go!
Accept where you are in your journey
Now is the time for you to grow that asking for help muscle! Get comfortable with being able to open up and say, “hey, this is where I’m at! And this is where I’d like to be…but I’m not sure on how I get from A to B. Can you help me?”
When we begin to let go of those superwoman tendencies, it’s a helluva lot easier to get that help and move forward with our businesses! Plus there’s the added bonus of not wasting your valuable time – because who can afford that?!
Who can help you?
It’s important to acknowledge that no one on this blessed planet knows all the answers. No – not even you, Neil DeGrasse Tyson!
And that’s why it’s incredibly powerful to invest wisely in your education, developing your skills and getting some high quality coaching. There will always be someone who’s had experiences before you have because they’ve been in the game longer. As they’re further ahead, they’re able to show you how they did it, how they coped and give you strategies to make progress!
So each time you’re looking for business support, ask yourself what you really need help with. Do you really require support with enrollment? Or is it actually marketing? Who’s the best person to reach out to?
Is 2021 going to be your year of progress?
I’m sure y’all know that I’m here to help, but I have something super awesome lined up for you tomorrow. And boy oh boy is it golden! If you’re looking for support to grow your childcare business, and you’ve got tons of questions, then you don’t want to miss this!!
I’ll be hosting a free masterclass LIVE tomorrow Friday, 22nd January at 8 pm EST! Find out more here.
What’s it all about, Nyckie?
During the masterclass I’ll be sharing my journey, which has seen me go from being a single mom running a home daycare to fit in with my girls’ schedules, to now – 14 years on – where I own numerous day care centers in multiple prime locations and I am bringing in 6 figures consistently.
My childcare business gave me freedom, the chance to be around my daughters and provide for them as a single mom.
In tomorrow’s live masterclass I’ll be sharing:
🟣 Top 3 roadblocks holding you back from starting or growing your business and how to overcome them
🟣 How to use the A.S.K tool to create a 5 step plan that will get you moving towards your 90 day fast track goal
🟣 My 4 Part framework for getting started or growing a successful childcare business in 2021
I’d love to see you there, but if you can’t make it and would like to continue the conversation, head over to the Childcare Ninja Facebook group! We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And be sure to say hi over on Instagram!