3 mistakes to avoid when starting a childcare business

3 mistakes to avoid when starting a childcare business

Y’all know I’ve been in this game for a while now, and I have seen new childcare businesses come. And I have seen them go. Why don’t they last? We all make mistakes, but most of them can be avoided with some forward thinking!

There’s several monumental mistakes that they are making in their businesses. Don’t panic! These are easily avoided. Therefore I thought I would share the errors they make with you, so you can avoid doing the same before it’s too late.

Mistake #1 – Trying to do everything for everyone

An absolute classic. And one that sometimes takes a lifetime to learn! It is very hard to stay focused and in your lane. But you’ve gotta do it or you’ll not survive in this crazy world of childcare ownership.

So how do you avoid it?

You need to know who your clientele are. And you need to learn how to reach them. Think local; you’re not trying to gain worldwide customers. Your daycare is about serving the community it’s in. So target them appropriately and be who they need you to be. Not who everyone else thinks you ought to be.

Work on having firm boundaries with work. Learn to say no. You’re not a super hero. Saying no to things that don’t serve you is fundamental if you want to keep your head above water. No calls after a certain time, reply to emails on particular days, prioritize properly.

Use technology to help you get organized; set timers on tasks to stop your mind wandering and to keep you laser focused. Ninja focused!

Mistake #2 – Not planning!

I’m gonna repeat this until the cows come home: Plan! Plan! Plan!

Sure as the sky is blue, I’ve seen childcare owners who think they can “wing it” very quickly finding themselves in difficulties. To run a successful business you’ve got to plan, and plan, and then plan some more!

It is a time consuming process to get systems in place and plan ahead, but it will save you so much heartbreak. I promise you that planning in your childcare business is how you will grow and create the perfect little empire you always dreamed of. I know because I’m doing it. And it’s all because I plan EVERYTHING. I’ve got lists for my lists.

plan! plan! plan!

Mistake #3 – Underestimating efforts

Another classic mistake. It’s not uncommon for new childcare business owners to underestimate the amount of time and work they’ll need to put in. They think that it’s the same as any other business. Well we Ninjas all know that it certainly is not.

That’s why I created this platform in the first place: to support childcare owners like you. Because there’s not much else out there that is specifically for us. And we are niche. We’re unique.

Interestingly, I’ve had so many conversations with people who assume that I just own the day care centers and am not involved in the day-to-day running of them. I have to explain every darned time that you can’t just “own” a childcare biz. You ARE the childcare biz!

Your personality and philosophy of learning are totally embedded in the childcare you run and your staff are amazing, but it’s your empire. You might have a manager in each setting, but you are the one who oversees the provision and has a vision for the future and how you’re going to get there.

Running a childcare business is a helluva lot of work and no one should go into this thinking you can just kick back and let others do the work for you. It’s not an opportunity to sit on your laurels! This is a way of life! And one that I love, and I know you do too!

love being a childcare business owner

Don’t hesitate to drop me a message if you’re worrying about anything to do with running your business. After years of feeling isolated, I’ve created this community and I’m here to help you work through any issues. Get in touch!

I hope you’re enjoying your journey to becoming a Childcare Ninja, but don’t forget to interact in the Facebook group where you can connect with other amazing women and share ideas.


Join us in the membership too for more tips on how to take your childcare business to the next level!