Breathe life back into your childcare business for 2022
This week I want to talk about that feeling you get when everything is weighing you down and you’re considering closing your daycare. How do you breathe life back into your childcare business when it feels hopeless?
Don’t worry, Ninja, I got you! There have been several moments during my 15 years running multiple childcares when I’ve gotten overwhelmed, and had a load of bad luck, and then felt like throwing in the towel. But I’m still here! And nowadays I’m teaching other women how to thrive too!
So, how can you revive your passion for your childcare business again? How can you fall back in love with it and make it work better for you, with less stress and more success?
I’m gonna help you figure this out by sharing some tips which will keep your business going, even when you feel like giving up.
Why do we sometimes feel like giving up?
My goodness. It sometimes can feel hugely overwhelming running your own business and when you throw in the additional stresses of a pandemic, families struggling, and a lack of community, it’s not surprising many of us have felt this way!
Maybe you’ve had some emails that haven’t felt good, or a team member drop out, or a supplier let you down… It’s all A LOT, right?! And it’s hard because we don’t talk about this enough! We are constantly reminded that running a childcare business isn’t all sunshine and rainbows, is it?! Sometimes we just need space to discuss our issues and press reset.
You have such a huge impact on the local community and are a lifeline for some families. You being open supports the families of your team. It’s a lot of responsibility. But it can be such a struggle! Sometimes the journey can feel super lonely. It can be extremely frustrating. There’s sometimes a feeling that things have stagnated and you are a bit bored.
So here’s a few tips for how you can breathe life back into your childcare business. I’ve created a method called CPR for your childcare business especially for you! Let’s go, Ninja!
Connect the dots
Before you start panicking, shoving a “closed” sign up, and putting all your childcare stuff on ebay, you need to take a deep breath. Yes, sometimes it is HARD. Often it’s tricky to juggle it all. But once upon a time, this was your dream business and there’s no reason why it can’t be again!
So let’s reconnect the dots! What was your original dream around being a childcare business owner? What was your why?! Does that still resonate now?
Most of the time we assume we know what we are missing in our business, what we ought to be doing… but we haven’t really done an audit and investigated fully. Instead, we find ourselves running round in circles after shiny objects, like new tools or apps.
And without actually sitting down and taking stock of all this stuff, to actually look at connecting the dots of where we are and how we want things to be, it can be a waste to chase those ‘hacks’. By taking time to dive in deeper you’ll see what you really need vs. what you assume you need. You’ll notice where there are gaps in your processes and what actually needs to be done.
Plan for success
Create a plan for what you actually need to get the results you want to see. Sometimes we’ve been so long working INSIDE our childcare businesses that we lose sight of the bigger picture. Take some time to zoom out and remember what it is we’re wanting to achieve.
Look at the legacy you want to leave behind. How are you going to make that happen? Consider switching things up a little in your plan. Remember that it’s okay to change your mind from the original plan you had all those years ago.
Revise your strategies
So you’ve looked at the bigger picture and has some time to reflect on what you really want… Now it’s time to put together a strategy to help you achieve your goals. What are all the little steps – the tactics – you’ve got to take to get there? Perhaps it’s automation, perhaps it’s training, or perhaps it’s something else!
Once you’ve got these listed out, you’ll be able to see that your childcare business is not beyond resurrection. In fact far from it. You’ve just got to reignite that passion inside you again.
You can watch this week’s YouTube video all about how to resurrect your childcare business right now!
Reach out and breathe life back into your childcare business!
Earlier on I mentioned loneliness and frustration, and these things are rarely remedied when you continue working all by yourself. Your team can’t fully comprehend the weight of responsibility on your shoulders or the burden of running a childcare business. So what can you do to feel better?
I have EXACTLY what you need! I have a community of like-minded childcare business owners who GET IT! They know where you’re at, and totally understand that feeling of “what’s the point?!” But they’ve got through it TOGETHER. Come join us, share the burden and find some joy and reciprocity over in my free Facebook group.
Getting connected with other childcare owners is a HUGE game changer!
Gain strategies and tips to move your childcare business forward by joining a community! That’s why I set up my Facebook group, where you can hang out with like-minded and aspirational daycare owners. Join us for more tips on how to make your childcare business the success it deserves to be! Or if you prefer Instagram, we share ideas and tips there too. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!