by admin | Sep 17, 2020 | Blog
Marketing your childcare business in this day and age is pretty overwhelming. If you’re new to all this, where do you even start? There’s so many places to be interacting…should you be on all of the platforms? Just digital or print too? And who are you talking to? You’d better make sure you’re marketing to moms!
I’ve been in this arena for a long time, and marketing has changed dramatically since I first started out. It was mostly word of mouth and flyers through doors to spread the word. But now you’ve got other ways to reach the moms and dads you want to work with.
So how do you figure out what to do with your marketing?
Here’s some of my top tips for nailing your marketing strategy when it comes to getting your childcare business seen and heard.
Client Perspective – marketing to moms
As childcare business owners we tend to lead from the front all the time…but on this occasion I want you to take a step back. There’s an important reason for doing this, because – believe it or not – you don’t always know the answers. We so often assume we’re doing a good job and are too busy to do things another way, or can’t see that there’s need for another perspective.
So take a step back from being the leader and take off your Childcare Ninja hat. Put on a parent one instead. Try and see the world through their eyes and at their angles. Doing this will make your offerings more relevant and give you an opportunity to visualize things differently.
Freshen up
Now you’re wearing their hat, I want you to imagine you’re looking for a daycare center for your child. Head to your website with these fresh new eyes. Without berating yourself, look at your childcare business site and consider if it’s what you’d be looking for if you needed somewhere to send your babies right now? Would you buy from you?
It’s time to get real. Be honest with yourself. Is it good enough? Does it need an update? Is it all linked up to your social media channels? Could you be adding content to help your marketing? Blogs are an easy, engaging and fun way to do this.
Have you listed all the features that they might want to know about? Do you explain how you’re different from other childcare providers in your area? What are the benefits of booking into your childcare provision – how will they feel? Focus on the freedom that knowing their kids are safe gives them. Reassure them!
Where do your moms hang out?
Now you’ve freshened up your website, it’s time to think about where your moms hang out. Depending on where you are in the world, or the demographics of your area, it might be different for you to where mine meet up online! Social media is so huge now! Some moms are all over Facebook and Twitter, others are dancing all over TikTok and networking on Instagram. And there’ll even be some on LinkedIn.
Look at who your moms follow and share content by online. You can piggy back off this by creating similar – but childcare related – content. Read the ads and blogs they’re seeing on the daily, and build your marketing around similar topics that your moms will find engaging.
Also take time to view what activities they do with their kids. Where are they frequently visiting? Do they mix up their day trips or are they creatures of habit? List potential future collaborations or places you could advertise while you’re doing this research.
Being useful in your marketing to moms
When it comes to marketing to your audience it’s not just about selling. Much of what you’re sharing online ought to be useful. Factor this into your content planning. If, for example, you’re in an area where the schools are currently closed due to lock down, why not share some play ideas or some free printables to keep small people busy and entertained. Parents will remember how helpful you were when they were stressed out!
Again, this is about switching hats. What would you have found useful as a mom now? Some recipe ideas? Top ten educational movies? 5 best books for toddlers? Some freebie word searches or puzzles? These things will get shared among your online community, wherever they hang out! Create a buzz around your brand by supporting potential future clients now.
Non-mom Childcare Business Owners
I haven’t forgotten you, you awesome bunch of humans! If you’re struggling to take your biz hat off and put on a mom one, make the most of any mom friends you’ve got. They might not be able to join you at happy hour any more, or pull all night dance sessions like they used to, but they sure as heck know where moms hang out online for advice, a moan, and to have virtual fun!
So ask ’em! They’ll be super happy you asked them for ideas and will hold a plethora of information, so don’t be afraid of tapping into their knowledge! Marketing to moms is pretty key to your business, so find out how to captivate them!
Wanna know more about marketing?
If you’d like to learn more about marketing and how to grow your childcare business, I’ve got a coaching program that is perfect for you! We’re diving into all elements of getting the word out about your business, including how to market effectively. “The Simple Childcare Ownership Program“ starts in October.
It’s a 10 week program that offers you so much! Join like-minded women in a private, exclusive community where you can share experiences and support each other to grow. In creating this especially for you, we’ve taken great care to ensure that the program is content-centered, offers you results-driven experiences that will inspire and motivate you to challenge yourself and grow into who you were born to be! Find out more here.
If you’d like to see more like this and chat with other childcare business owners, I wonder whether you’d like to head over here: Childcare Ninja Facebook group! Join us for more tips on how to make your childcare business the success it deserves to be!
While you’re here, are you in the Childcare Ninja membership yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! It’s full of exclusive resources and support to help you grow your Childcare Business.
by admin | Aug 21, 2020 | Blog, Uncategorized
Being a childcare boss isn’t for everyone. So how do you know if you’ve got what it takes?
I’ve been in the business for a long time and I have seen people come and go. Sometimes, they think running a childcare is easy and they have a shock when they realize that it’s quite different from other types of businesses. For one, there’s tiny people to think about, not just the profit margins!
Other times, they’ve got no experience running a business at all and despite a huge love of working with children, it becomes overwhelming and they’ve given up.
Just as you don’t start on the line of a marathon without hours of training, you also have to begin the race with the right mindset. And the same goes with being a childcare business boss. We’ve got to be prepared and in the right head space to be successful.
Anyway, here are a few things I’ve learned about whether you know that being a childcare boss is right for you and how to get into the childcare boss mindset…
So have you got what it takes?
Truth of the matter is, only you can answer this question honestly. This is an opportunity for you to think about your why. What motivates you to run a childcare business? Why do you want to be a childcare boss?
However, you just need to take some time to meditate over and contemplate these questions. Lean into the fear. Is there anything holding you back? How do you prepare for challenges you face? Is there a pattern? How could you bring that to being a childcare boss?
Achieving what you put your mind to
In my experience people have the ability to do whatever they set their minds to. Therefore, if your mindset is ready, you’re ready!
Think about the people you know who’ve run marathons – they start preparing months in advance. They train hard, and most of them will tell you that it’s not about the physical prep, it’s about breaking the mental barriers. Once you’re able to show your brain that you can run 18 miles, it doesn’t take much to convince it that another 6 miles will be okay.
Same goes for mountaineers. Months of preparation and the right gear, but at the end of the day, it’s ultimately down to their mindset.
Another example is Paralympic athletes. They compete in the face of adversity. Some of them have lost legs in battle, yet they come out fighting! It is all about mindset.
Getting into the right mindset
Hopefully you’re getting the idea that so much of this is down to having the right mindset! So how’s yours?
First, check how your mindset is towards being a childcare boss. And once you’ve looked at that, it’s time to begin taking steps towards creating or
growing your childcare business.
Journal about your fears around leadership, your motivations for running a childcare business, think about your soul goals and where you see yourself in five years. Really get to grips with where you feel you’re at in mindset terms.
I hope this blog has got you thinking about whether this is right for you, and I hope the answer is, “For sure, Ms. Nyckie!” I know you’ve got what it takes.
I have a 3 day challenge coming up that dives into this. Taking part in the challenge will allow you to gain freedom from your fears of childcare ownership. You’ll be given simple steps to reignite your fire & make you the passionate and proud childcare boss you know you can be. This challenge is going to get you laser focused and give you the clarity you need to move your childcare business from bleak to booming!
Click here to register and get my FREE tool to help you get into the right mindset!
And if you’re not already over in the Childcare Ninja Facebook group, come and say hi! We’d love to welcome you into the space and find out how you’re getting on. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! If you’re interested in becoming a part of the community, join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Aug 14, 2020 | Blog, Uncategorized
This year has really thrown us some curve balls, hasn’t it? But it hasn’t all been terrible. I never thought that I’d be writing an article that featured two childcares, a global pandemic and a wedding. Honestly! Some of the stories and memories I’ve had from this time are up there with the best of ’em. And today’s blog is one of those good ones.
So let me begin…
“What a beautiful home you have, thank you so much for doing this.”
Those words came from the Mother of the Groom, as we stood in my kitchen while her son and his groomsmen were preparing for the Bride and her entourage. They were fixing each other’s collars and straightening their ties, giving their shoes one last buff. Each one of them was smiling and filling the room with happiness.
People flowed throughout my home with nothing but laughter, joy and celebration on such a glorious day. It seemed to be perfectly created as a wedding gift from God for our own happy friends.
Last minute “I dos”
When I stopped and looked around on the big day, I thought to myself how special it had turned out. The bride looked divine in her floral gown and her new husband was so smart. The guests were all dressed up, a few masks, but people respectfully distancing and it felt like a happy and non-judgmental environment, where love conquered all.
The ceremony was so incredibly beautiful, the food delicious, and the newly married couple were radiant. Everything was so beautiful and joyous that you wouldn’t even think that this awesome festivity had only been planned five days prior. I know! Jaw dropping, right?!
There were a couple of minor tweaks, due to the situation, but otherwise you’d never know! In fact, because the neighbor’s garden waterfall was in the background of some of the photos, relatives thought we’d gone somewhere exotic, not just my backyard!
Pandemic induced fear
The date had been set for months to take place later this year, but when Covid hit 2020, fear came too. So with the fear of our state being on lockdown again and in general conversation, the plan evolved on Monday to have a wedding in my home on Saturday.
We had to plan things a little faster than normal. But the changes we made were barely noticeable – especially to the untrained eye! I had no idea that you could get wedding cakes – beautiful ones! – from Sam’s Club, and I wouldn’t have known if no one had told me. I wondered how they’d managed to source one so fast! Amazing.
Neither was there time to organize fancy caterers, so we fed everyone chipotle – which went down a treat! And all the decorations for my home and the garden were last minute purchases from Michael’s craft store, but they were also well received by the guests.
The Pittsburgh Cookie Table tradition was the only thing that was missing. You know the one! Where all the family and friends bake for a special table laden with cookies. Mmmm. Well, there wasn’t time, but I don’t think people missed it too much.
Growing my childcare business
Which brings me to explaining how any of this has anything to do with two childcares!
It’s quite simple really. 13 years ago, this moment would not have been possible. Through years of testing out ideas, systems and processes to grow my childcare business. I started that business with very little and – through perseverance, my love of kids, and a belief in myself – I’ve grown it into a multiple 6 figure company that has allowed me to help create timeless memories both inside and outside my childcare business.
It brings tears to my eyes thinking about what a beautiful day I was able to provide for the couple who got married, and how much my financial situation has changed in a decade. Being able to give back like this is why I do what I do. And I know you can do this too. You can grow your childcare business into a sustainable and dependable 6 figure business that opens doors for everyone you love.
(With huge thanks to the incredibly talented photographer Anu Kolawole at MercyWerks Studios for kindly allowing us to share her beautiful images of this special day.)
Are you ready to take your childcare business from bleak to a booming success?
Click below to find out how!
by admin | Jul 27, 2020 | Blog, Uncategorized
“Vision board” – it’s a term that’s thrown around like confetti in the entrepreneurial online space, right?! All the big names are talking about them! But have you ever made one with the purpose of growing your business?
I’m Siobhan Strode, word witch over at This Sister Scribes. And I’ve been asked by Ms. Nyckie to write a blog on vision boards because since I’ve been using them I have seen a huge change in my mindset, and my copywriting business has grown from strength to strength. And we thought it would be fun to share how and why they work!
Don’t be put off by the idea if you’re new to it, or the “woo” freaks you out. I felt like this once too! So bear with me and have a read of this blog…I think you’ll love what I’ve learned.
So, what exactly is a vision board?
A vision board is a visual representation of where you want to go in life.
Imagine it’s a sort of map that guides you and pushes you forward. You piece together a creative collage of images and texts which help to stimulate your imagination and develop your ability to visualize your goals. The board is a visual representation of the dreams and goals that you aim to achieve.
It might be a digital board, where you copy and paste images and words that you feel drawn to, but I love something I can touch. Something I can pin up on my wall, and add to as time goes on. To me, it’s a prod or poke to remind me where I’m headed and how I’m going to get there.
Let yourself try it!
After spending a couple of years ignoring the suggestion by numerous coaches, I finally let myself try it in 2017. Slowly, I began to really believe I could build the business of my dreams and a life where my values are centered. And since then I’ve achieved so much. I’ve helped 100s of female founders find the right words to say in their businesses; I’ve held writing workshops and spoken in groups; every day I write for some phenomenal women! I started a feminist podcast “This Sister Speaks” and began hosting writers’ retreats in my Airbnb guest space.
I’ve begun to be the female leader I put on my vision board. I have built a blossoming political career alongside my business – I became a Councillor in December 2017 and I ran for UK Parliament in December 2019; I’ve set up community groups, run campaigns to raise awareness around education cuts and changes to the social security system…Honestly, looking back makes me feel so proud.
And all this is because everyday, I’m reminded of my soul goals and the steps I needed to take to get there. Each morning, I look up from my desk and see the empowering words and mantras, the pictures that align with my future self. I allowed myself to believe. Because I can do this. And if I can do this, you can too!
Creating your vision board
First, you’ve got to pause and think about where you’re at and where you want to go. Ask yourself where you’d like to be this time next year, and where you want to be in 5 years. What steps do you need to take to get there? Think about your why. Where do you want to take your childcare business from here?
Once you’ve taken time to contemplate your goals, and gathered up the craft materials – scissors, washi tape, Sharpies, and a glue stick – plus a big pile of magazines and catalogs to delve into, you can begin! Set aside at least 2 hours of time where you can just be in the moment, with no interruptions.
As you flick through the pages, cut out images and words that you feel drawn to. Perhaps you’ve got specific quotes or mantras you want to include. You might have 3 goals you’re working towards and divide the space accordingly, adding words and images that represent that. This is completely personal and for your eyes only.
Creating a vision board with your goals in mind – really putting your heart and soul into it – can be an extraordinary experience. Like you’ve just read from my own journey, they can truly help you focus and will act as a reminder to you every day of what you want to achieve.
Making the vision board work
While making a vision board is fairly simple, what actually matters is making sure that it works. If you’re spending a good chunk of time on this, you want to ensure that it is worth the hours given.
Acknowledge that this isn’t actually magic. It won’t do the work for you. You’ll get the most from vision boards when you’re determined to put in the work needed to reach your goals. Studies have shown that people who visualize themselves achieving their goals and – crucially – taking the steps to get there are more likely to succeed than those who only visualized themselves attaining their end goals.
Therefore I’d like to encourage you to incorporate those steps you need to take! Add more actionable images and dynamic verbs to your vision board.
Train your brain
Display your vision board where you can see it every day. Place it in your bedroom, work space, the bathroom (probably laminate it!) or any other place that you’ll see it repeatedly.
Reason being that vision boards help prepare your mind, getting it ready to take action. Whenever an opportunity presents itself for the accomplishment of your goals, you’ll be less likely to shy away from it because everyday you’ve been presented with an image of your success in this area.
Having consistently given your mind visuals to prepare it, you won’t waste opportunities to head towards your goals. You’ll find yourself taking action. Essentially what you’re doing is training your mind!
Go and get creative, Ninjas!
Hopefully you’ve stuck with me on this and can see how helpful vision boards can help you grow your business. Although I’m creative – I’m a writer after all! – I’m a hugely practical person, who is apologetically ambitious. I don’t want to spend time doing things that won’t give me a return! I’m a busy woman, as I’m sure you are too.
But creating a vision board is something I invest time into at least once a year, and add to it or create a new one whenever a new goal comes on the horizon. I ask myself, does it fit with my values and soul goals? How am I going to do this? And then it goes on the board!
Let us know if you’ve ever tried before! How do you create yours? Nyckie and I would love to hear from you, so leave a comment! Or if you’re trying for the first time, tag us in a photo of your vision board on Instagram – I’m @thissisterscribes and Nyckie is @childcareninjas.
Have you discovered the Childcare Ninja Facebook group yet? We are an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Jul 13, 2020 | Uncategorized
Trust. It’s one of those reciprocal things in life isn’t it? We’ve got to give it to receive it. Often, as childcare owners, we think about the trust parents give us when they leave their babies in our care. They entrust us with their most precious ones and then when they leave us testimonials, that builds the confidence in our business within the community.
In this blog, however, I want to focus on the trust we have in our childcare employees, not just the customers. It’s a huge area to dive into, but one we have got to truly understand if we want to grow our businesses!
And you can’t build confidence in your business and expect them employees to have faith in you and your leadership if you don’t totally trust the team you’re working with. So how can we, as childcare business owners, develop our capacity to trust? How can we create a culture in the workplace that encourages trust? I hope this article will help you find some answers…
Watch out for kids playing your team
Recently, one of the children came up to me when I came out of my office and asked me to go to the bathroom, despite there being 3 other adults in the room. I looked around. They were all there, all available. So I asked her, “why are you asking me, there’s three other teacher in here?” The little girl looked me in the eye and said, “because you’re the boss.” I was honestly quite shocked but I told her, “honey, you need to go and ask one of the other teachers because they are in charge of this room right now.” So she did…
But this got me thinking. If I had said “yes, go on”, I could have easily undermined the other adults in the room who may have already said no. Perhaps the child in question had already been several times and was playing around with the taps. Or this could be an issue their parents are concerned about and my staff know more specifics around the issue at this moment…but whatever it is, I trust my team.
Whatever the kids try and sneak around, it’s always good to remind them that the other adults who care for them are important and they deserve respect.
Parents jumping the authority line
And the same goes if there’s an issue with parents. Encourage families to stay within the chain of command, per se, and not skip straight to you as the owner. Going straight to the top – that presumptuous “I want to see your manager” superiority – seems like something that is becoming more prevalent in society, and that’s dripping into the kids attitudes as well.
Let’s work together with our teams to do things systematically, because actually your team have got the creativity and problem solving skills to cope. They just need the opportunity to flex that muscle! Demonstrate your trust in your team. Politely point out that the staff are well-qualified to support their needs. Unless there is a problem beyond their capabilities, you have confidence in your team to do their best for your business and the families you work with.
Undermining your team members is a way to build distrust and a bad atmosphere in your childcare business. You want to create a morale within your team, to build them up. Show them appreciation and respect by pointing out their skills and directing children (and parents!) to them as figures of authority.
Build trust with your team
You’re trying to grow your business, but to do this it’s incredibly important that you build trust with your team. This can come in various forms! Some of which I can briefly cover here: responsibility, giving feedback, providing support, offering training, communication.
Making other people aware of the responsibilities and delegation you’re giving to individual team members is essential. It shows how much you trust them, and it models to other staff that there’s something to aim for. It keeps them accountable but also helps remind you that you’ve got a fantastic team around you to lean on!
Trust comes from being honest and open, so ensure that you give constructive feedback to your team when you’ve given them a new responsibility or challenge. Tell them how impressed you are with aspects of it, and ask them if they can suggest ways of doing better next time. Put the onus for change on them. You know where they went wrong, so do they. We can all learn here.
Offer support and training wherever you can. Doing in-house professional development training in areas you have expertise, but then getting in a guest expert for other things so you can participate too demonstrates trust on another level.
Be a role model
I’ve previously talked about how I communicate with my teams, we use Slack and WhatsApp to keep us all in the loop, and to motivate each other. Communication is super important.
Part of communication – particularly as educators – is modelling making mistakes and being resilient. This builds trust too. When I own up to something I’ve done wrong – for example if I’ve lost something and blame someone else for tidying it away…then later find it’s actually me who moved it; or if an order went in late and I’m annoyed at the delivery guy…because it’s actually still sat in my outbox because the internet blipped! Whatever it is – I take ownership of my hiccups and I tell the team about them. What have I learned here? (Put things in their place, breathe before getting annoyed, etc…)
The benefits that come with this are that your team feel they can own up to mistakes they might make and know that you’re a safe person to talk to. They can trust you to help them. So I urge you to be a good role model. Don’t put yourself on a pedestal or patronize them. Show them you respect and value them!
How do you build trust with your team?
Over the years, I’ve learned the ins and outs of running a childcare business and I love what I do. I love it so much that I’ve developed a program to support other childcare business owners in building their empires! Women supporting other women is so powerful! And we ought to be raising each other up, right? Sound good? Come and join us over on the Facebook group!
And if you’d like to find out more about becoming a Childcare Ninja, don’t hesitate to get in touch. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!
