by admin | Jan 22, 2021 | Blog, Uncategorized
It’s funny, sometimes in our lives or in our businesses we believe we’re in need of something in particular, but once we actually start to research or learn a bit more we realize that what we thought we needed doesn’t quite cut the mustard! And when it comes to business support, this is so common!
I’ve learned that sometimes it’s about getting the right people in your team to push you in the right direction and guide you to where you’re really trying to go. This means you need to be supported by people who can see past the initial “needs” and who can figure out what you truly need.
And 2021 is the perfect time for you to get the business support you need and not what you think you might need…! Read on to find out why this matters…
Tale of two kinds of business support
Everyday I get questions from the women I coach, and I see it a lot in my Facebook group, where they think they need one thing and actually they’re in need of something completely different! An example I’ve seen a few times is enrollments. People who think they need help with enrollment for their childcare business, but when I start to talk to them and we dive in a little deeper, it becomes clear that it’s not enrollment they need help with – it turns out to be the marketing.
I know what you’re thinking! “They’re the same thing, Nyckie!” Nuh-uh! Wrong! They’re totally not the same thing. Trust me!
What’s the difference then?!
Enrollment is a focus on the system of your families signing up to your daycare; it’s about how they book a tour or find things out. It might include getting them to complete all the paperwork, and sign permissions, fill out forms. Whereas marketing is all about how we actually call in our dream clients and bring them to our doors, and ultimately sign up to our service – whatever that looks like for you.
Can you see that they’re two very different things? So if you’re explaining to me that you need some support with enrollment then that should mean you’ve got a handful of interested families (who’ve found you through your marketing!) and you want to get them enrolled in a systematic and logical way that feels easy for them and you.
However, if you actually need to find some clients who might want to access your service, then that’s a completely different thing and we’d need to approach it differently. (Hello, marketing strategy!)
It’s okay to ask for help!
I think many of us grew up believing that to be successful we have to do things on our own. That asking for any kind of help or support is a sign of weakness. Well I’m here to tell you that actually, the key to growing your childcare business is knowing when it’s the right time to ask for some support.
As I’ve just explained, it’s kinda helpful to realize that perhaps you don’t quite know exactly what you need. So you’ve got to get better at reaching out and seeking support. It’s imperative that you learn to let go of the stigma that we associate with needing help! In the words of Elsa…Let it go!
Accept where you are in your journey
Now is the time for you to grow that asking for help muscle! Get comfortable with being able to open up and say, “hey, this is where I’m at! And this is where I’d like to be…but I’m not sure on how I get from A to B. Can you help me?”
When we begin to let go of those superwoman tendencies, it’s a helluva lot easier to get that help and move forward with our businesses! Plus there’s the added bonus of not wasting your valuable time – because who can afford that?!
Who can help you?
It’s important to acknowledge that no one on this blessed planet knows all the answers. No – not even you, Neil DeGrasse Tyson!
And that’s why it’s incredibly powerful to invest wisely in your education, developing your skills and getting some high quality coaching. There will always be someone who’s had experiences before you have because they’ve been in the game longer. As they’re further ahead, they’re able to show you how they did it, how they coped and give you strategies to make progress!
So each time you’re looking for business support, ask yourself what you really need help with. Do you really require support with enrollment? Or is it actually marketing? Who’s the best person to reach out to?
Is 2021 going to be your year of progress?
I’m sure y’all know that I’m here to help, but I have something super awesome lined up for you tomorrow. And boy oh boy is it golden! If you’re looking for support to grow your childcare business, and you’ve got tons of questions, then you don’t want to miss this!!
I’ll be hosting a free masterclass LIVE tomorrow Friday, 22nd January at 8 pm EST! Find out more here.
What’s it all about, Nyckie?
During the masterclass I’ll be sharing my journey, which has seen me go from being a single mom running a home daycare to fit in with my girls’ schedules, to now – 14 years on – where I own numerous day care centers in multiple prime locations and I am bringing in 6 figures consistently.
My childcare business gave me freedom, the chance to be around my daughters and provide for them as a single mom.
In tomorrow’s live masterclass I’ll be sharing:
🟣 Top 3 roadblocks holding you back from starting or growing your business and how to overcome them
🟣 How to use the A.S.K tool to create a 5 step plan that will get you moving towards your 90 day fast track goal
🟣 My 4 Part framework for getting started or growing a successful childcare business in 2021
If you’re ready to #ownyourfuture in 2021 then join me Friday night at 8pm and find out how to get the necessary tools to do it! Sign up to join the masterclass here.
I’d love to see you there, but if you can’t make it and would like to continue the conversation, head over to the Childcare Ninja Facebook group! We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And be sure to say hi over on Instagram!
by admin | Jan 1, 2021 | Blog, Uncategorized
If 2020 has taught us anything at all, then surely it’s that we need to be prepared for the unexpected and be as adaptable as we can be. So how can you use this knowledge to organize your finances to make you more secure?
So what I’m sharing with you today is things we can do to cover ourselves. Making sure we cover all the bases and essentials, plus investing in our childcare businesses and us. Because investing in ourselves is key to growth.
Does the word “finances” fill you with dread?
Since I’ve been running my own business, I’ve got a lot more comfortable talking about money. The ins and outs, the profit margins and invoices. I’ve written about it before over here, and in other places too!
It’s strange, because although we know how important money is, and how finances impact our lives daily, it seems that we don’t like to talk about it much. There’s definitely a touch of taboo when it comes to discussing the green stuff.
Recently, I posted about finances in my Facebook group and it turns out that not many Childcare Ninjas are feeling the topic! But what I want to change is how we view money. Because it is super clear that to become successful in your childcare business, you’ve got to get comfy with finances and the talk that comes with it.
Excuse-proofing your finances
Last year, it was very easy for many of us to make excuses around not investing in our childcare businesses, and putting off investing on ourselves. But now 2021 has arrived, and we should be able to start off on a good foot, covering ourselves so we have the finances we need to grow our businesses. This includes money for investing in ourselves and investing in our childcare businesses.
Now is not the time for excuses! So what can you do to change the way things have been going? Have you made a plan for alternative income streams? Have you got ideas for saving money?
Challenge yourself to up your finance game
Developing your childcare business this year means you’ve got to stop using the old excuse “I can’t afford it”. Take the opportunities that you’re given in 2021 to grow your business. Lean into the fear and get stuck in. Stop putting off investing. Take money as an excuse of the table. And to do that, you’ve got to set yourself up to be more secure. You need to get comfy looking at your finances. To know exactly what you need to have coming in, and some extra for investment.
I want to challenge you to sit down and create some plans on different ways you can make some extra income next year. Set a timer and write down all the possible ways you could make money. E-bay? Babysitting? Make a cup of coffee and really go for it with that list!
Think outside of the box!
What are you good at that could bring you in some side hustle money? Could you teach piano lessons or do dog walking? Could you offer odd job skills to neighbors? Perhaps you’re a dab-hand at baking and might offer your services to busy moms who haven’t got time to make that all-singing all-dancing birthday cake?
Don’t let worries about what other people might think get in the way of you trying ideas out. Marie Forleo waited tables and taught dance classes while she worked her way up to the top of her game! She talks about money myths many of us women fall into here. And doing something other than running your childcare business, so that you can have enough money to invest doesn’t make you a failure. Trust me!
Still stuck on how to excuse-proof your finances?
I have a great resource that can help you out. It offers a number of different ideas to help you get the cash you need to start your in home business, hire that coach, or purchase that course to help move you along on your journey to success.
I designed this for you because I want you to get the tools you need to get to the next level of your success quickly and I don’t want you to keep putting your success on hold because of limited funds. And I want to help you reach your success as quickly and as simply as possible because it’s about time that you started living life on your own terms! Are you with me!? Download you free ideas list here.
How do you feel about finances? Is it something you shy away from talking about? Or are you at ease in that kind of conversation?
Come and let us know over in the Childcare Ninja Facebook group! We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Dec 11, 2020 | Blog, Uncategorized
One of the things I hear on a daily basis from other childcare business owners is that they “don’t have time”. What’s the common denominator of successful entrepreneurs and CEOs? It’s that they’ve honed excellent time management skills and are great at prioritizing. So this blog is focused on why it’s important that you up-level yours!
I want to share my tips for getting better at managing your time, including an app I use that has transformed the way I prepare myself for the day ahead. How we use our time can be a total game-changer in becoming successful in Childcare Business Owners.
Read on if you’re ready to find more time and get more done!
Where are you wasting time?
First things first, you need to look at where you’re spending your time at the moment. Track what you’re doing, hour by hour, minute by minute. How long to you spend in the shower? Putting on your make-up? Getting your kids ready for school? Making pack-lunches? It’s important that you can look at where there’s time going to waste.
Note all your activities down, trying not to be too hard on yourself. Is there anything that you’re doing on the daily that could be batched? Or perhaps you’ve noticed that you’re scrolling for too long and your smartphone time is getting silly. Maybe you’ve realized that you need to spend less time watching TV. This isn’t about judging yourself harshly. It’s about noticing and making positive changes.
Time for a change in routine
Mornings are frequently where we can make changes with our time. So often it’s a time of the day when we’re rushing around like headless chickens, trying to make sure everyone is doing what they’re supposed to be doing. Mornings can be so hectic, it’s super easy to get caught up with rigmarole of the day and get ourselves overwhelmed. So if you make a single change after reading this blog post, let it be this one: allow yourself to have a morning routine.
I really want you to make a morning routine sacred in your day. When you carve out that time in the morning it helps get your day started off right and really helps you to hone in on what matters most to you.
You’ve got to give time to make time!
I know what you’re thinking, Ninja! You’re sat there, eye-rolling at this blog, right? Wondering where you’re going to find the time to plan out your time management. Oh the irony! I hear you. We’re all busy and we’ve all got mental To Do lists that are longer than the washing line. But I’m not messing around when I say this is life-changing. When you nail your morning routine, and track your time, you’re onto a winner!
Block out time as soon as possible – even if it’s over the weekend – to map out and plan your mornings. What do you want them to look like from now on? Where do your priorities lie? What kind of schedule will you set up? Can you categorize activities to make it easier? As soon as you start your new routine, you’ll quickly claw back any time spent planning, because your focus will be better and you won’t be as easily distracted because you’re sticking to a schedule.
There’s an app for that
I’m using this brilliant tool at the moment called “Seconds”. It’s an awesome app that really helps you get to grips with how you’re spending your time. It allows you to track how long you spend on different activities.
By tracking your time you can see where it’s going and you can assess whether your time is being used on priorities or being frivolously frittered away. I promise you, it’s a real eye opener! And you won’t necessarily like what it tells you…but it’s truly helping me to see where I need to spend less time and where I need to increase it. Tracking my time means I can focus on the things that are actually going to help me grow my business.
An added bonus has been that I now place more value on my time, therefore I don’t waste time doing things that won’t help me achieve my goals.
Timing your activities
The “seconds” app is helping me so much with time management, but especially when it comes to my morning routine. Each activity is allocated a set time on the app. For example, I set it to give me 15 minutes to workout, 20 minutes to shower, 15 minutes for reading and I allow myself a much needed 30 minutes of meditation and prayer.
Sticking to a time for every task and being mindful and motivated to follow your routine means you begin to see things differently. You’ll discover you aren’t as laid back about what you’re spending time doing and become more intentional and protective of your time. When I started attaching tasks and time together, that time became more important to me as it was now scheduled in.
Other ideas to up your time management game
As well as the “seconds” app and creating a morning routine, there’s plenty of other things you could try. I’ve heard great things about this book by Laura Vanderkam, and Marie Forleo talks about how to stop wasting time and become more productive here. You could try out what Silicon Valley execs do with their wardrobes – simplify to save time! Use the Pomodoro method for your daily tasks.
Hopefully you can see that it’s not rocket science. Time management is all about learning where you can use your time more effectively and being committed to a routine and prioritizing well. Furthermore, when you master time management, you create more time for doing the things that bring you joy and happiness!
I’d love for you to join us in the Childcare Ninja Facebook group where we’re all sharing ideas and learning from each other. We are an army of childcare professionals who are honing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Oct 22, 2020 | Blog, Uncategorized
This week I’m zoning in on why it’s super important for you as a childcare business owner to “know thy staff”. You might think you know them a little already – because you hired them – right? But how well do you really know them? And what do you do to ensure you’re getting the very best out of every single member of your team?
Over the many years that I’ve been running and growing my daycare centers, I am constantly learning that it is a vital part of my role as a business owner. I need to be appreciating the variety of my team members’ backgrounds and embracing all their quirks! Celebrating their unique approach to their work, and supporting them where they need to up their game.
None of this is easy, but I highly recommend taking more notice of your staff. Get to know them and help them flourish! I’m going to explain a bit more about why you need to do this to grow your business, but also how you can do this!
One size doesn’t fit all
When you carry out your interviews for team members, I bet that you look for specific skills, don’t you? You’re not looking for a cookie-cutter childcare worker. You’re hoping to find the team member with the abilities your team are currently missing. So what happens once you’ve found that person? Do you hire them and expect them to be like everyone else?
I implore you to take a look at the staff you’ve recently employed. What training have you offered them? Was it generic training – a one size fits all approach – or did you tailor it to suit their individual needs? This would be a great opportunity to do a skills audit and find out where the gaps are. Professional development is only useful and worth the time and money if there’s learning taking place!
(I just want to point out that it’s funny really, because – as childcare and education specialists – we pride ourselves on our ability to differentiate the learning for the babies in our care…but when it comes to our staff, we rarely do the same. Interesting to note, isn’t it? We should be paving the way for other industries, not doing what they all do!)
All walks of life
I bet that your team are as varied as the plants in your local park! Have you taken time to truly appreciate their backgrounds and unique experiences? Perhaps you could look back over their applications and resumes, or have an informal chat with each team member to figure out how best you can accommodate their needs and demonstrate an appreciation of their individual pathways into childcare.
Get to know your staff and really show them that variety is the spice of life and that you embrace it all! Be inclusive and ensure everyone feels welcome and supported in their journey with you in your business. Valuing your team members for where they’ve come from shows that you truly care about them, and those things shine through to families interested in your services.
Know thy staff to help them
Once you’ve made an effort to get to know your staff you can then help them more. This could be in the simplest form of training opportunities. For example, if you have staff that also happen to be parents, you might want to consider ways you can help them in order that they can be both brilliant parents but also a superstar childcare practitioner in your daycare. What adjustments can you make to help them, which in turn will help you.
Something simple and easily achieved is that you could look into putting all your trainings online. By creating digital training videos, you are saying to those team members with kids (or other caring responsibilities) that you appreciate that they’ve got priorities outside your facility, and that you care, but that you also want to help them grow their skill set. And by making things easier for them to access from home, you’re signalling this to them! They can watch at home, but still ask questions via an app like Slack to clarify things. It truly is the little things that make a difference.
So get to know them, take time to observe them. Be open and flexible. You want them to do their job better, but they won’t get there if you don’t notice what they need first.
Tools for getting the best from your staff
When it comes to enabling your team to their best, there’s three things that immediately pop into my head.
- The directions and instruction they need to get the job done. This is where your leadership matters. Steering your team along the right path, but knowing when to back off and let them shine. Trust is a huge factor here too.
- The physical resources that they need to perform their role well. For example, something as simple as crayons or curriculum sheets, or perhaps iPads for recording observations and notes, or play equipment.
- The soul – how you relate to your teams. Build a reciprocal and valuable relationship with staff.
This third point matters a lot. Because the way we deliver criticism is important. This in itself is a really useful tool. And just like any tool from your garage, you need to utilize it in a way that will get the job done well!
So, when you’re offering a critique, do it in a useful and constructive way so that they can learn from their mistakes. For example, I would point out something they’ve done well first, before highlighting something that needs work. And then cushion the blow with another positive. So you’ve given them a learning point but haven’t totally demoralized them in the process.
You want them to come away from your correction feeling like they understand the point you’re making. It’s all about encouraging and making learning a positive experience – just like we do with the kids, right?! Staff should be able to receive your critique and feel empowered to move forward, not like they should pack up their things and leave.
Finally, by knowing your staff really well, you can really support them in their journey to becoming the rock stars they’re destined to be in your childcare business! And a rock star team = customers who rave about your business! And that’s what we’re all aiming for, right?! When you know thy staff, you can grow your business into the successful vision you know it can be.
I hope you’ve found this blog super helpful. If you have, share it with a friend!
Also, if you liked this, I wonder whether you’ve found the Childcare Ninja Facebook group yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Sep 25, 2020 | Blog, Uncategorized
When it comes to leadership in your childcare business, it’s really important that you let your team see you leading through service. You’re not just a body in an office, sending them instructions, you’re a human being who cares and wants their team to feel that.
But what does this sort of leadership really look like?
As someone who’s been leading like this for a long time, I wanted to share with you some ideas – about developing your leadership and building your team – that have worked well for me. So read on if you want to help your staff be the best they can be, while also growing your childcare business into the successful, profitable enterprise it deserves to be.
Let’s get started…
Serving your team through leadership
The idea behind this style of leadership is that by serving your team, you’re demonstrating that you care. You’re helping them become the most efficient and effective members of the crew, and that benefits everyone. They want to see you leading in an inclusive and honest way. So give them what they want! Set up systems that welcome their ideas and contributions.
As a leader in the community, don’t pull up the ladder on your way up, pull your team up with you as you grow. Show them that they too can be leaders.
Environment
I’m not talking about the displays (y’all know that is important!) because today’s focus is on leadership. But part of this is creating an environment where everyone who works there feels valued, seen and cared for. They want to feel supported by you and their colleagues. Be a role model. If you’re having a hard time, share your struggles (I mean, don’t over share, right?!) so they can watch and learn how to be resilient and handle challenges with grace as I’m sure you do by now.
In my childcare businesses, I’m proud of the fact that my team are pretty much part of my family. We spend so much time together that we support each other through thick and thin. When we have issues, we talk it out instead of muttering under our breath or getting frustrated bottling it all up. All of this is leadership.
Be there for them
A bit like the song in F.R.I.E.N.D.S., demonstrate that you’re always there to support your team. Make sure your communication is tight, so they know if they’ve got a problem, they can come straight to you. There’s nothing worse than when a member of the team doesn’t feel they can ask a question or bring up something that has happened. It brews resentment from both sides. And that’s not good for business.
You want the team to rally round you and your business, so rally round them. Build their loyalty and trust. Talk to them openly about your expectations, and be clear with your boundaries. And don’t be afraid to be human with them. It shows strength in your leadership.
Staff Meetings
This is a great opportunity for you to show that you respect and value your team. Put an end to meetings for meetings sake. There’s really no need. Fitting in whole team meetings is so tough when you’ve got multiple shift patterns to negotiate. Often the only day that suits some is a Saturday (unless, like me, your business is 24/7…) and that’s a lot to ask your employees, to give up their free time to come into work and sit through a meeting, only to have to go home again.
So why not move them online? We have the technology! Let’s make the most of it! Moving your staff meetings to Zoom or Teams or another platform allows you to conduct meetings and give some flexibility and freedom to your team. By demonstrating courtesy and showing them understanding in your leadership, you’ll build trust. Let them join from wherever they happen to be – comfort of their own home, a cafe, a resources room at the library.
Another plus of online meetings is that you can record them. So if a team member can’t make it – not only do you have a record of who attended – they can catch up on what they missed and your team have the opportunity to re-watch if they want to. Recordings also double up as evidence to show inspectors or any other interested bodies that you have great communication with your staff.
Training
Obviously when it comes to staff training, wherever you are in the world, there’ll be some mandatory guidance around training or qualifications for your staff. Those are not what I’m addressing here, what I want to highlight is that technology has given us another gem for staff training. All of our childcare settings have different specifications and as business owners we want things a certain way.
We often spend a long time figuring out how we’re going to to train up new staff, give them a tour of the day care center, an induction training of what you expect and so on…it can be arduous. But it doesn’t have to be. One of the ways I’ve saved time and energy is by creating welcome training videos set for new team members. I can then use these until they need updating with every person who joins us.
In practical terms, this is essentially me giving the new member a guided tour via video. I’m showing them where things are kept, how displays work, what belongs in each room, checks they need to do each day, and how certain things work. It can be as comprehensive as you like, but this sends a clear message to new staff: she means business.
Create an environment that helps your team thrive.
They’ll become more efficient, effective and they’ll see you role modelling excellent leadership by caring for them. As such, you’ll notice them growing more loyal and that’s how you’ll grow a successful business. They’ll be invested in their future, knowing that you’ve got their backs, so long as they’ve got yours too.
Hopefully some of these will resonate with you and you’ll be nodding along! Was there anything I missed in terms of leadership? Let me know! I’m always learning, even after this long in the game!
If you want to read more about stepping into being the boss, you can read this blog. Or join us over in the Childcare Ninja Facebook group, come and say hi! We’d love to welcome you into the space and find out how you’re getting on.
We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! If you’re interested in becoming a part of the community, join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
