by admin | Jun 12, 2020 | Blog, Uncategorized
Being a childcare business owner comes with a lot of responsibility. Not only do you have the precious loved ones of parents at the center of your business, you’ve got a plethora of childcare professionals to care for. So how can you help your team become the childcare rock stars they’re destined to be?
Since I’ve been running my childcare business for over 13 years, you’ll know I have learned A LOT in that time. In all honesty, I’ve made countless mistakes, but I’ve also helped numerous childcare workers achieve their goals! And I try to make sure I learn from every slip up, so that it doesn’t happen again.
One thing I’ve been successful at over the years is building a great team to work with me. I have developed strategies and leadership skills that allow me to support them and help them grow.
Here are a few of the ways you can do this too, to help your team flourish:
Help your team notice their strengths and weaknesses
Get to know your employees in the workplace. Sounds cheesy, but identifying their strengths and weaknesses is the key to unlocking the potential of each member of your team. Spend time with them playing with the daycare children, observe the way they interact with others and how they carry themselves. Are they confident? Do they feel able to ask for help?
Paying attention to your team’s strengths and weaknesses means you can provide them with support in all the right places. You can seek out opportunities for professional development training where needed and do it in a positive way. As a Childcare Ninja, one of your most important jobs is to detect these strengths and weaknesses, then use that knowledge to propel their productivity and get them on board.
Part of this is actually being honest about your own strengths and weaknesses with your team. Learning together can be a massive turning point! Talk about your own journey and let them see it’s okay to recognize where you need to do the work, but it’s also great to celebrate how far you’ve come.
Give your team wings to fly
Being a business owner is a fine balance of wanting to have control, but also letting go. I get it. Your business is your baby. You’ve put in hours and want to make sure everything is managed PERFECTLY. I know. I hear you! But the problem with this comes when you’ve got to take an unforeseen break – say, an emergency with your mom – and you’ve got to let someone else take the reins. Firstly, you’ve got to have systems in place for if this does happen. Secondly, you need to know your team will cope okay without you.
So, while you’ve got the opportunity, allow members of your team the opportunity to grow. Let them take on tasks you might normally reserve for yourself. Give them the chance to be creative in their problem solving before you step in. Help your team help themselves! When you see how brilliant they are in situations, you’ll be able to rest easy when the time comes for an operation (or even – GASP! – a holiday).
Show your team that you care
Working in childcare is hard. Especially when you’re new to it and you’re young and learning constantly. Do you remember? Was there a manager or childcare owner who went the extra mile to support you? I didn’t really experience this, so I do my utmost to be the change I want to see! I want to create a culture of kindness in my daycare centers, for both the children AND the staff.
Before you freak out, I’m not saying we all go on spa breaks together and play team building games in lunch breaks! I’d just say that there’s a real need for us as business owners to set a good example. Let’s be creative with incentives to get the team working together for a common cause. A little friendly competition here and there, like a Bake Off or a poster design. A “Random Acts of Kindness” tree in the staff room is a lovely touch I’ve seen before.
And most of all, take time to show them that you care. I love writing my team cute hand written notes, so they know I’m thinking of them. A little kindness really does go a long long way. And they’ll remember how you treated them, hopefully going on to lead as you’ve done when the time comes.
I hope this has shown you how to lead your team to become the rock stars they’ve always meant to be! Let me know in the comments if you have any other tactics to share. I’m always keen to develop my leadership skills and continue my own Childcare Ninja journey!
Before you go, have you found the Childcare Ninja Facebook group yet? We are an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Jun 5, 2020 | Blog, Uncategorized
I hear you, Ninjas! “Childcare profits?! Hide and seek?! Finance…what?!” I know, I know! We didn’t seek to be in the childcare game aiming solely to make profit. It’s all about the kids, right? However, to be able to afford to provide exceptional childcare, you’ve got to make a profit so you can reinvest in your business and up-level your services.
We have got to talk about childcare Profits! It’s important! And, boy oh boy, do I know how scary the “finance” part of business can seem. I used to spend hours fretting over it all. The in-comings, the outgoings, the profit margins and looking for ways to increase the amount I was making so I could improve things all the time.
Nowadays though, I’m not worrying about it anywhere near as much as I was, so I thought I’d share how with you.
Create finance systems
My favorite subject! Systems! And I LOVE having systems in place to keep my business finance in check. Firstly, break your financials down into bitesize, manageable tasks. My advice is to have daily, weekly, monthly and quarterly tasks, so you’re not left playing catch up at the end of the quarter! I’ve made a super useful resource which will really help you get on top of your finances. Check out my fab finance freebie here!
Systematizing is important and it’ll save you time and money. Why waste hours of your life back tracking your invoices and filing stuff for days? Or doing something by hand that a whizzkid has figured out, if it’s a simple and automated way for you to handle finances?! It is a no brainer! Get those systems sorted, Ninja!
Learn about finance from others
It might look a little different, but the bones of a childcare business are like any other. You can make a good living out of your childcare profits, as well as investing in your business. I think we forget (or maybe feel embarrassed?) about talking about the profit possibilities that come from providing essential services to families. And that’s why I shout about it all from the rooftops! Making a profit shouldn’t be taboo. So I will share my knowledge from years of running my childcare business with you because we can learn so much from others!
By learning from others you can figure out how to make finances simple. Read the blog posts I share with you, check out other childcare business owners (and other areas too!), and most definitely join a community where you can ask questions and share resources. (Ahem, have you joined our Childcare Ninjas Facebook Group yet? It’s a great, safe place to hang out and get to grips with your childcare business!)
Get financial help early on!
I understand what it’s like and finances can feel truly overwhelming, therefore I urge you to reach out to someone! Don’t prolong the pain – seek help from an expert sooner rather than later. Feel free to ask in the Childcare Ninjas facebook group, because there’s bound to be someone in there who can point you to some awesome resources. They’re a fantastic bunch of humans and always keen to be supportive.
If you’re not sure who to talk to in more depth, ask your local friends – find out the name of a good accountant. Word of mouth recommendations are (nearly) always absolute GOLD! And don’t forget we’re living in the digital age! You’ve got oodles of online groups at your fingertips to learn about finance. If you need a little more guidance, there are some well-regarded coaches you can work with, on anything from money mindset to investing your profits wisely!
Hopefully these tips have helped you feel more confident and given you some clues about where to begin with your childcare business finance.
Before you go, if you’re keen to get started on putting systems in place, and getting your finance in order RIGHT NOW, I’ve created a finance bundle especially for you. Everything you need in one place! It’s a small, one time investment, but worth every single penny! You get a whole lotta goodness included, and the templates come in both Printable and Online formats, so you can access them in a way that suits you and your childcare biz!
Remember: Don’t shy away from your finances!
And don’t forget that I also have a free Facebook community for childcare providers. Come and join in the conversation here. We’d love to meet you and hear how you’re getting on.
by admin | May 29, 2020 | Blog, Uncategorized
Worried that you’re being awkward and finding sales super hard? Well stop worrying! We’ve all been there! Running a childcare business means our skills lie in caring for children – all the other stuff is a steep learning curve.
However, to make our childcare businesses successful, we’ve got to figure out how to make our awkward work for us. It’s a journey you need to go on to gain clients and build your business so it’s sustainable and profitable.
None of this comes naturally to me either, but I’ve been in the game long enough to know what works for me. I’ve got three strategies I’m going to share with you here. I hope they’ll help you go from being awkward to awesome.
1. Get over it!
Honestly. Sorry to be so blunt, but no one likes selling. Nope. No one. It’s super awkward asking people to buy your service and to shine a light on what you do better than others. It feels unnatural to us. But I learned pretty fast that the only way I was going to gain new clients was to put on a mask (no, not the Spiderman or Mardi Gras type!). I smiled and channeled my inner Queen. Essentially, I put on a show. I was acting. But d’ya know what? When I started my day like this, I started to believe that I was successful and I oozed confidence. People buy into that.
You’ve got to be seen to be successful. I’m not suggesting you lie about your business. I am saying you sort of need to trick yourself into believing that you’re good at selling. Put post-its around the bathroom mirror with affirmations on. Try these ones:
2. Shine a light on your uniqueness
Take your uniqueness and shine a spotlight on it! Think about what makes your childcare special. What makes it stand out from the rest? Is it the decor? Is it the themes you explore? Or perhaps you’ve got a background in something quirky that you bring to your business. Whatever it is, don’t hide that treasure away in the dark. Get it out in the spotlight and really make the most of what you’ve got.
When I first started my business, what made me totally different from other childcares in the community was that I offered 24/7 care. I was doing night times and weekends when others focused on daylight services only. And that’s not going to be for everyone, but there were people in the community (and from miles away actually!) who had been looking for someone like me to care for their babies. To them it was like a dream come true when they heard I was opening.
So get clear on what you’re offering and tell the world about it!
3. Shout about your story
I’ve said it before and I’ll say it again: shout about your story from the rooftop! People buy from people, and they want to know all about you. They want to know what makes you tick. Your business needs storytelling and it is so important that you bring the personal to your profession! There’s tons of evidence to show that sharing your story helps your business grow. Why? Because it will chime with families and they’ll find that they want to support your business.
Your story will inspire people. And by telling your story, you’ll be giving other people hope. You’ll bring hope to families who are struggling or maybe another business owner will be inspired to keep on pushing forward. It’s going to demonstrate to your customers how much you want to be in this business and how much passion and drive you have. It will show them how much caring for children in your neighborhood means to you – which will lead to sales!
You can read more about the importance of telling your story in this blog.
See? Sales don’t have to be awkward.
You just need to figure out what makes your childcare business unique and talk more about your back story.
Put on a smile, get out there and tell people about what you do and why you’re so awesome.
Before you go, have you found the Childcare Ninja Facebook group yet? We are an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | May 22, 2020 | Blog, Uncategorized
As childcare business owners it is super important that we promote our businesses all the time. We are the business! So we need to learn how to put ourselves and our businesses into the spotlight. This will bring you all the success you’ve been dreaming of.
So how do you get the word out to the neighborhood about your brand new childcare business? What’s the best way to reach the entire community and get a buzz going before you’ve even opened your doors?
Here are 3 tips on how to spotlight for success in your new childcare business:
1. Start sharing before you open
Before you’ve got clients and before you’re anywhere near ready to open the doors to your new childcare business, you need to start spreading the word. You want to build up a buzz. Get people having conversations about your new business.
Talk about your exciting new challenge and share your journey. This is where social media is brilliant. Put up posts saying “Coming Soon” and share some details about what it is you’re doing – highlight the unique and the memorable. Generate some interest through your social network.
When you go to pick up your own children from school, make time to chat to parents and teachers about your new business venture. They’ll take an interest because they know you, and they’ll spread the word for you without any effort.
If you can, get your logo and contact details put on your car. I had mine put on our minivan, and I’d get leads from people who’d seen it parked at the mall, or when it was outside the church. It’s all about visibility! Think outside the box to shine a spotlight on your new biz.
2. Build rapport
It’s time to really put some effort into building rapport with other businesses. These relationships are crucial to building a successful childcare business. Not only do you want to be developing connections with schools, you should reach out to other childcare providers. There’s room for everyone. Do this by sharing your resources – maybe you’ve found a cool website or printables they might find helpful? You can help each other out by offering to send people their way when you’re full (or the client is not a good fit for you) and vice versa.
It’s not only educators that you should build a rapport with. Think about those businesses in the neighborhood who work with parents and families. Stores, libraries, bus drivers…How can you connect with them?
A great personal example is one of my neighbors. He is in real estate. We’re not friends, just acquaintances, but because he’s seen me out and about with my daycare kids, he knows I’m good at what I do. So, when he shows a new family around, he mentions my services. I never asked him to do this, but whenever we’ve met on the street I’m always polite and ask how he and his family are. These personal recommendations are vital!
3. Don’t sleep the old school
Just because we’re in a digital age, doesn’t mean you should only focus on online spotlighting! Don’t discount the old school strategies of promo. There’s a lot to be said for putting a flyer through your neighborhood doors! It reaches the grandparents and elderly relatives who will then pass on the news about your new childcare business opening to their family members who might be in need of help. Social media doesn’t reach this generation, so going door to door, having conversations and sharing the news is a great way of spreading the word!
You can take out adverts or write short articles for your community newsletter or local newspaper. You’ll be surprised how effective this can be. And don’t forget that having business cards is still a thing! They’re cheap to have made and super easy to leave in places that people will see them. I’ve lost count of the number of families who’ve picked up my cards in the bank or at the grocery store and given me a call!
I hope these strategies will help you take action and you’ll now go out and spread the word about your brand new childcare business!
The world needs what you’ve got to offer.
Don’t shy away from the spotlight!
Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! The content you’ll have at your fingertips is unique to childcare businesses, because I was tired of joining groups for advice, but finding it irrelevant to my needs. So here we are! A one-stop shop for Childcare Ninjas!
Have you taken my Childcare Ninja quiz yet? And don’t forget that I also have a free Facebook community for childcare providers. Check it out here.
by admin | May 15, 2020 | Blog, Uncategorized
The majority of us starting out in this industry are beginning on a tight budget. Unless you’ve got huge savings or an investor – lucky you! – you’re going to be developing your childcare business with limited cash. So I thought you’d find it helpful if I shared some ideas of how to save money without risking the professional look and feel of your business.
Here are three ways you can begin to grow a wildly successful childcare business on a budget:
1. Plan the flow on a budget
Now is the time to sit down and think about how do you want your childcare to run. What kind of childcare is it going to be? What exactly will you be offering parents? When I first opened up, I decided I’d offer something that other day care centers weren’t – 24 hour care and weekends too. I knew I’d be setting up as a home childcare, so I needed to make it unique and fun, as well as homely. What will your specialty be?
You can write down goals for the future, but for the time being, you’ve got to focus on what is feasible right now. There’s no point overspending on activities or resources that’ll drain your cash and leave you struggling later in the year. So plan activities to your budget.
One of the ways I did this was making exciting trips to different parks with the children in my care. We ventured further than their local play parks, instead taking sentimental trips to my old childhood park on the other side of town. The kids love going on adventures to new places, and your bank account will love it even more!
If trips to the Science Museum are not feasible right now at the start of your business, do science experiments at home in the garden or in the local park. Make a rain gauge or a sun dial with the kids to put outside, or make some erupting art! Kids love fun and are oblivious to your budget! However, you can aim for bigger things once you’re established!
2. Search for closures
This sounds a bit strange, but hear me out! There are always going to be dentists, doctors, offices and other places closing down, so while you’re on a tight budget, keep a look out. Often these closures mean there’s tons of furniture and other resources – even toys!
When I first set up my home childcare business, a friend of mine came by one day with a cute table and chair set that he’d received from his job (which at the time was a doctor’s office that was remodeling). With a little love and attention, it looked fantastic set up for my kids to play games on or with some coloring activities laid out on it!
And I know plenty of childcare owners who get ahold of some awesome second hand Lego and other sought after toys for an absolute bargain because they’ve taken time to read ads in local papers, spent Saturday mornings traipsing round yard sales or local garage sales. Being thrifty is an excellent way of staying on budget and there’s absolutely no shame in it!
3. Get crafty with some D.I.Y
This is a chance to get really creative!
I’ve already mentioned my little table set upcycling project, but there have been many since! And I love getting the kids involved too! We’ve done decoupaging with photos of all the kids who’ve gone through my childcare over the years; covering table tops with the images and protecting with a couple of layers of PVA glue.
Check out local builders merchants and traders, who might have excess pallets they’re looking to shift. And wow, there are so many ideas online for making fun things with pallets! You could try your hand at making a buddy bench for the garden, or even a wendy house for imaginative play! I love the idea of getting the children to join in the fun and paint. And older ones are capable of using tools when they’re supervised and are taught how to use them properly. Think of all the joy and pride they’d have using furniture they’ve made themselves!
And once you’re more established, you can branch out and get other people to build fun talking point pieces for your childcare. A couple of years ago, I was able to have a whole market play center built by a local craftsman, and it is still going strong! And the kids who attend and their parents love it. People sometimes even ask me, “are you the day care with the cool play market?” and I’m like, “aaaaah yes we are!”.
I hope you can see now that being on a budget doesn’t mean you’re not able to be awesome. You just have to think outside the box and get really creative with the little you have. And the passion you show by spending time creating a schedule that your kids will love and learn from will come across. By using your free time to make upcycled furniture you’re going to demonstrate to families how much you care!
Are you in the Childcare Ninja Facebook group yet? We are an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be!
by admin | May 8, 2020 | Blog, Uncategorized
It sounds like a mammoth task, doesn’t it – “Opening your first home childcare”?! Appears to be pretty daunting, hey? But breaking it down into bitesize pieces is going to help you. Just try to focus on each thing you need to get done, and don’t let yourself get caught up in the overwhelm of starting a new business.
Starting my first childcare business in my family home was a huge learning curve for me. You’ve really got to be sure that this is something you want to do. It’s no longer a case of having your kids’ friends over for dinner, it’s your livelihood. There are regulations and guidelines you’ve got to follow. This is a commitment! But it is soooo worth it!
Why home childcare?
My reason for setting up my first business as home childcare is pretty common, I guess. I wanted a job where I could balance my home life and work, that used my skills and stretched my intellect. It gave me the chance to be my own boss, but still be at home when my baby girls got back from school. Caring for other people’s children in my own home meant I could be around to support my own kids. There was also the added bonus that if there was a performance on at the school, I could make it an educational field trip for the day care!
Still feeling a little unsure? Never fear, lovely Ninjas! As a seasoned childcare business owner, I have some tips to share with you. We’re going to get you feeling organized, confident and ready, so you’re not frazzled when you open the doors!
Get your mindset ready
When you’re opening your first home childcare it can feel a little strange. You’re essentially turning the place where you live and sleep into a work place. And that is a pretty scary thing to do! So what you need to do is develop strategies that get you in the right mindset. These will help you keep a balance.
The way we approach our challenges often sets out how they’re going to be. For example, if you rush around in a frenzy setting up your home childcare the reality is that you’ll probably end up running your business in the same way. I believe that being organized, calm and confident in my abilities will set me up for success, and it’s the same for you.
Positive mindset
Surround yourself with positive messages and people who believe in you. Put post-its on the cupboards reminding you that “you are awesome” and “You’ve got this”, and get some dollar store frames and print off some posters with affirmations on them – make your own on Canva or use this template. Here is a really great article with some business specific affirmations for you to read. I love this print from the talented British designer, Ruthie who runs “Ohverlee“.
Make sure you’ve got a space at home that you can go and reflect in at the end of the working day. Somewhere calm, child free and relaxing, where you can light a candle or be creative. I’ve written more about creating a space for yourself here.
Plan, plan and plan some more
This is super important and will make opening your first home childcare feel easy breezy! Making plans and putting them into action is how you are going to run a successful childcare business, so let’s start off the way we mean to continue, right?
With opening your first home childcare, you’re bound to be on a tight budget, so planning is key. So, first of all, you’ve got to plan out your space. What do you want the parents to be buzzing about when they visit? What do you want the kids to notice? Think about what you’re offering families and plan out how that’s going to work. Take time to figure out the curriculum – will there be a theme each week or month? Plan out activities you’d like to try and trips you’d like to make – this’ll get you ahead of the game!
Plan out how you want each day to look. Will you begin each day with a story? Will the kids be allowed to free-flow into your outside space (if you have one) or will there be set times?
Plan out meals you might prepare each month taking care to have a healthy balance and not too much repetition. Then you can get list ready for grocery shopping. It doesn’t matter that you’re not open yet. This is going to save you time when you are!
By breaking down each part of the business, and planning it out, you can then start thinking about systems!
Start with systems
Before you open your home childcare, it’s a good idea to have some systems in place. Everyone who knows me, knows that I am systems obsessed – and for good reason! It’s how I have grown my childcare business and it’s how I stay sane! By being organized, and using systems, I have more time for the fun stuff!
The way I do this is I write down all my plans – every area of the business, every little task – and I then look at ways I can simplify or put a system in place. This ranges from staffing to hygiene, food to safety! I have systems in place for everything. And I cannot stress how essential this is if you want to start off on the right foot. You might change the systems once you get going, but it’s good to get organized in advance of opening.
Download your free childcare business map here and I’ve written more about planning and systems here.
Hopefully you’re now feeling a little more prepared and ready to begin this journey? And perhaps more motivated to get started on organizing yourself?! I love hearing about how other people go about setting up their childcare businesses, so please leave a comment below or drop me an email with how you’re doing.
This is such a great industry to be in and it’s why I set up my membership to help other women become successful childcare ninjas as well!
My community of Childcare Ninjas is here to help with tips and advice, and to support you while you’re opening your first home childcare business – and beyond!
Please tap into the hive mind over in the free Facebook group, and if you want to join the Ninja Membership head here now to reserve your spot! And don’t forget to follow @ChildcareNinjas on Instagram for more ways to grow your business!
