by admin | Nov 5, 2020 | Blog, Uncategorized
During last decade – and beyond – I’ve heard countless money myths being waved around as reasons for hesitation when it comes to taking a step into owning your own childcare business. And while some of the rumors might be a hangover from days gone by, most of them are just factually incorrect and are certainly nothing I’ve ever witnessed.
There’s only so much time to write these blogs and you’ve not got all day to read them, have you?! So in this post, I’m busting three of the myths that keep popping up in Childcare Ninja conversations. Read on if you’d like to find out why you need to ignore the money myths and listen to your heart!
Money Myth 1: Expensive to get going
Not true! There are tonnes of ways you can start your childcare business on a budget. I’ve written a few blogs on this, but it is possible to start a wildly successful childcare business with limited financial backing. I know because I’ve done it! Cut back on expenses – do you need those subscriptions or the organic food? Could you strip it back to the bare minimum temporarily until your profits start coming in?
Look into ways of getting more knowledgeable that don’t involve spending money or spreading the cost between yourself and other childcare facilities. Sign up to mailing lists and free trainings and teachings around legislation and regulations.
Setting up your childcare business doesn’t have to be expensive. You don’t need an all-singing, all-dancing childcare business to get going. I think the phrase is “done is better than perfect”. Don’t let fear of getting started put you off.
Money Myth 2: Childcare owners can’t make a profit
This one always makes me laugh, because my business is testament to the fact that you most certainly can make a profit! Don’t be intimidated by the money talk around childcare. A lot of the chatter is around the issue that our industry is not valued by many in our society, despite us being a lifeline to families. The recent pandemic highlighted how essential we are (which we all knew!). But the debate as to whether we’re profitable is nonsense.
You can have a successful childcare business that brings in a profit. It takes hard work, effort and planning, but it is definitely achievable. I’m working with a number of childcare business owners – my Childcare Ninjas! – helping them scale up and grow their businesses to become even more profitable.
Money Myth 3: Hard to keep up
Funnily enough, this money myth is a teensy bit true. Yes, it’s sometimes hard to keep up with changing policies and legislation. I could probably dedicate an entire year to reading documents and keeping up with current practice. And of course all the regulations are essential so we have to keep on top of it all.
However, when you’re savvy and have a great team around you, you can split the training sessions between you and share the knowledge when you get back. You can sign up to emails that will keep you up to date, and you can join networks with other childcare businesses. There’s also a great Facebook group I’ve heard about, for Childcare Ninjas like you 😉
Tips for battling the money myths
Over the years I’ve been running my own childcare business, I’ve discovered some ways that you can combat the money myths out there! Here are a few tips to help you on your childcare business journey.
Firstly, surround yourself with encouragers and people who support your dreams. It’s so much easier when you’ve got like-minded people giving you motivation and rallying around you. It’s also important that you can trust them and know that they have faith in your abilities. There’s nothing worse than constantly having to second guess yourself because of negative comments about things that you didn’t ask for an opinion on.
Be wise with your money
Second, y’all know I love systematizing, so you won’t be surprised to hear me say this! So here goes: Get yourself some systems that help you manage your business better. This will save you time and money to invest elsewhere in your childcare business. When you’re more organized and things are streamlined, you can budget better.
Next, I’d like to encourage you to invest in yourself. With the savings you make on time and with budgeting better via systems, you should put that towards bettering yourself. Learning never goes out of fashion! And educating yourself and self development is never a waste of money. Whether that’s additional childcare training or a business diploma, the decision to prioritize YOU as a business owner is pivotal to your success!
My last tip is that you get help with finance. I’m not talking about loans and borrowing money (although if you’re going to do that, make sure it’s ethical and in your best interests! Steer clear of sharks). No, I mean getting your head straight when it comes to finance. Take time to get some money mindset coaching, and another idea is to learn how to do your own accounts.
I hope you’ve found this blog super helpful. If you have, share it with a friend!
Also, if you appreciated the tips in this post, there are plenty more over ideas and inspiration over in the Childcare Ninja Facebook group! We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Oct 30, 2020 | Blog, Uncategorized
Those of us who’ve been in the childcare industry for a while will be well-acquainted with the frequency of emergency situations that occur for us on a weekly basis! However, we still struggle to cover ourselves for every eventuality. So what can we do to improve our ability to handle pressure? How can we relieve some of the stress we feel when it comes to dealing with the situations we face?
In my decades of experience in handling pressure, I’ve learned from all my mistakes so you don’t have to! Let me share with you some things that keep me cool calm and collected – even when the pressure gauge rises to the max.
Keeping up appearances
As for how we handle things that are thrown our way, we’re somewhat different from other industries. This is because a) there’s kids involved, and b) we can’t just drop everything when we’re faced with an emergency. We’re expected to keep up appearances while handling situations. We’ve got our businesses to represent, after all!
So when an emergency situation pops up, we have to maintain a level of professionalism that people in other industries can let slide. And that can be tough when you’re under pressure.
This week I’m focusing on dealing with the pressures we may have when an incident arises, such as kids needing first aid, but handling that in a professional manner and still being able to help deal with the issue, but also keep all the other kids safe.
Don’t panic!
The last thing you want to do is panic in an emergency, because your concern will cause a ripple effect. First, your staff will freak out and then the children in your care. Neither of these potential disasters is ideal! So, what you need to consider is what will keep you calm and how you can maintain a sense of serenity that the others will pick up on.
It’s really important we stay calm whenever we’re facing a tricky situation. And remaining calm is altogether much simpler when you’re planned and prepared.
Always have a plan to handle pressure
We all know how much I love planning, right?! I can’t emphasize enough how vital it is to plan – in detail – every little part of our businesses. But it’s even more important to ensure that we’ve got plans for emergency situations.
Take time out at the beginning of setting up your business to plan out how you (and your team if you’ve got one yet) will deal with situations that are likely to arise. Really look closely at various possibilities and figure out how you’ll handle them.
It’s a good idea to start putting plans together as soon as you can, so that you’re able to handle the pressures of childcare ownership when circumstances come to challenge you.
Roles and responsibilities
One part of planning out how you’ll deal with emergencies is looking at what role each member of the team would be allocated. Someone needs to be in charge of dialing 911, another can take responsibility for a head count of the kids. Another role might be keeping the kids calm and distracting them from any upsetting situations.
Making sure each team member has set roles for these worst case scenarios is an essential part of your planning. Do you regularly update the responsibilities, bearing in mind that your children will change over time, your plans also need to be adjusted accordingly.
Does every member of your team know what role they play in an emergency?
Plan ahead of time
This is all about being preemptive and proactive. It’s a key part of planning for emergencies! Take action before a situation arises. Get a break down laid out for every potential challenge. And plan well ahead so that you’re not side-swiped by things.
That’s a key thing, to get steps and protocol all organized so that everyone knows what to do if and when something happens.
Much of how we handle the pressure of a developing disaster often depends on whether or not we’ve taken that time right at the beginning to plan out how we’ll address situations and emergencies. And whether our staff are well-informed and aware of their roles.
How they can handle pressure when you’re not there
These steps will also empower your team, because there might be the odd occasion when you’re not in the building to get them ship-shape. But you still need them to know what they’ve got to do and how they’re going to handle the situation.
And because you may not always be there when the situation happens, it’s a good idea to have things written out and accessible so that your team can reacquaint themselves with their roles whenever they feel like they need a refresher.
Ask your team: Do you know what to do if we had an emergency?
Happy emergencies
It’s also worth remembering that emergency situations aren’t always negative. It’s not all doom and gloom! Occasionally we come across a situation that can be exciting in a positive way too.
Recently, me and the team were faced with just this kind of emergency! A member of my staff team went into labour a little earlier than we had anticipated. However, because I’d taken the time to plan out how we would cope, and because we’d had a run through early enough, when this actually happened we were more prepared for it!
It wasn’t nearly as stressful because we actually had plans in place! We were able to handle the situation calmly and with grace! Things just ran so much smoother. The team came together so well!
I know I like to talk about it all the time, but there’s a reason for that! I totally believe in empowering your staff and making them rockstars in your business. Yes, I truly do believe that. So I urge you to build a team that feels like family!
Time to take action…
When are you going to make a start on crisis planning? Now you know how to handle pressure well in your childcare business, it’s time to take action!
Let me know when you’ve implemented some emergency planning protocols and had some team training to sort out roles. Leave a comment or head to the Childcare Ninja Facebook group to chat about your plans and how you handle the pressures that come with being a childcare business owner. Join us for more tips on how to make your childcare business the success it deserves to be!
In case you were wondering, there are even more resources and ideas for being a childcare owner over in my Childcare Ninja membership – are you in there yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! It’s full of exclusive materials and support to help you grow your Childcare Business.
by admin | Oct 22, 2020 | Blog, Uncategorized
This week I’m zoning in on why it’s super important for you as a childcare business owner to “know thy staff”. You might think you know them a little already – because you hired them – right? But how well do you really know them? And what do you do to ensure you’re getting the very best out of every single member of your team?
Over the many years that I’ve been running and growing my daycare centers, I am constantly learning that it is a vital part of my role as a business owner. I need to be appreciating the variety of my team members’ backgrounds and embracing all their quirks! Celebrating their unique approach to their work, and supporting them where they need to up their game.
None of this is easy, but I highly recommend taking more notice of your staff. Get to know them and help them flourish! I’m going to explain a bit more about why you need to do this to grow your business, but also how you can do this!
One size doesn’t fit all
When you carry out your interviews for team members, I bet that you look for specific skills, don’t you? You’re not looking for a cookie-cutter childcare worker. You’re hoping to find the team member with the abilities your team are currently missing. So what happens once you’ve found that person? Do you hire them and expect them to be like everyone else?
I implore you to take a look at the staff you’ve recently employed. What training have you offered them? Was it generic training – a one size fits all approach – or did you tailor it to suit their individual needs? This would be a great opportunity to do a skills audit and find out where the gaps are. Professional development is only useful and worth the time and money if there’s learning taking place!
(I just want to point out that it’s funny really, because – as childcare and education specialists – we pride ourselves on our ability to differentiate the learning for the babies in our care…but when it comes to our staff, we rarely do the same. Interesting to note, isn’t it? We should be paving the way for other industries, not doing what they all do!)
All walks of life
I bet that your team are as varied as the plants in your local park! Have you taken time to truly appreciate their backgrounds and unique experiences? Perhaps you could look back over their applications and resumes, or have an informal chat with each team member to figure out how best you can accommodate their needs and demonstrate an appreciation of their individual pathways into childcare.
Get to know your staff and really show them that variety is the spice of life and that you embrace it all! Be inclusive and ensure everyone feels welcome and supported in their journey with you in your business. Valuing your team members for where they’ve come from shows that you truly care about them, and those things shine through to families interested in your services.
Know thy staff to help them
Once you’ve made an effort to get to know your staff you can then help them more. This could be in the simplest form of training opportunities. For example, if you have staff that also happen to be parents, you might want to consider ways you can help them in order that they can be both brilliant parents but also a superstar childcare practitioner in your daycare. What adjustments can you make to help them, which in turn will help you.
Something simple and easily achieved is that you could look into putting all your trainings online. By creating digital training videos, you are saying to those team members with kids (or other caring responsibilities) that you appreciate that they’ve got priorities outside your facility, and that you care, but that you also want to help them grow their skill set. And by making things easier for them to access from home, you’re signalling this to them! They can watch at home, but still ask questions via an app like Slack to clarify things. It truly is the little things that make a difference.
So get to know them, take time to observe them. Be open and flexible. You want them to do their job better, but they won’t get there if you don’t notice what they need first.
Tools for getting the best from your staff
When it comes to enabling your team to their best, there’s three things that immediately pop into my head.
- The directions and instruction they need to get the job done. This is where your leadership matters. Steering your team along the right path, but knowing when to back off and let them shine. Trust is a huge factor here too.
- The physical resources that they need to perform their role well. For example, something as simple as crayons or curriculum sheets, or perhaps iPads for recording observations and notes, or play equipment.
- The soul – how you relate to your teams. Build a reciprocal and valuable relationship with staff.
This third point matters a lot. Because the way we deliver criticism is important. This in itself is a really useful tool. And just like any tool from your garage, you need to utilize it in a way that will get the job done well!
So, when you’re offering a critique, do it in a useful and constructive way so that they can learn from their mistakes. For example, I would point out something they’ve done well first, before highlighting something that needs work. And then cushion the blow with another positive. So you’ve given them a learning point but haven’t totally demoralized them in the process.
You want them to come away from your correction feeling like they understand the point you’re making. It’s all about encouraging and making learning a positive experience – just like we do with the kids, right?! Staff should be able to receive your critique and feel empowered to move forward, not like they should pack up their things and leave.
Finally, by knowing your staff really well, you can really support them in their journey to becoming the rock stars they’re destined to be in your childcare business! And a rock star team = customers who rave about your business! And that’s what we’re all aiming for, right?! When you know thy staff, you can grow your business into the successful vision you know it can be.
I hope you’ve found this blog super helpful. If you have, share it with a friend!
Also, if you liked this, I wonder whether you’ve found the Childcare Ninja Facebook group yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Oct 16, 2020 | Blog
When you’re marketing your childcare business, do you stay true to your values? I’ve witnessed so many childcare owners who feel they can’t be themselves while they’re wearing their business hats. So I want to dive into this a little more in this blog.
It’s often said that opposites attract, but when it comes to business I’m not convinced. Over the last decade I’ve found that this isn’t true. Actually, it’s been quite the contrary in my experience and those businesses I’ve supported through mentoring and coaching.
I’m going to share with you how things began to change for my business and my clients when we’ve stayed true to what we believe in. And why I’ll be encouraging you to do the same…
What does stay true to yourself mean?
Sounds a bit wishy-washy doesn’t it, “staying true to yourself”? So what am I talking about? Well, what I mean is your values. The absolute non-negotiables in how you run your business. My own values are based on family, faith, hard work and commitment. All of them are vital ingredients to my day-to-day work and the way I lead in my daycares and in Childcare Ninjas.
What do they look like for you and your childcare business? Write down the values that you couldn’t function without.
What happens when you don’t stay true to yourself?
When you ignore what you believe, and don’t wear your heart on your sleeve, you business is misaligned with your purpose. This means that you’re leaving a part of yourself at the door when you got to work, which takes a lot of energy. Hiding a large portion of your personality or values isn’t healthy and can cause a lot of resentment.
I used to keep my faith hidden, as if it were not an essential part of my life. I didn’t talk about it, and I worried about sharing my beliefs with colleagues, families and employees. And when I was hiding a huge piece of my puzzle, I didn’t feel whole and I was not coming across as authentic. Which then had an impact on my success as a business owner, because people aren’t stupid. They know when something isn’t right.
And due to the misalignment I was portraying, the families who were coming to my doors weren’t the ideal clients I was wanting. Eventually it got to the point where it felt too important to leave my values out of my brand. I couldn’t hold it all back any more. My sense of purpose was renewed: I knew things had to change.
Soak it up
When you allow your business to marinade in your values, it soaks it all up! Your business benefits massively from having some depth and purpose, which comes from the beliefs you uphold. Just like me and my Christian faith. Once I allowed myself to share my beliefs and no longer hid them away, I found that I was attracting people whose views aligned with mine. They felt comfortable entrusting their babies to me because I demonstrated values they themselves believed in.
I’ve now built two successful businesses on the foundations of my faith and I’m proud of the fact that my values are so ingrained in every ounce of my little empire!
Getting the message right
I’m not saying you need to sing your faith from the rooftops, or start handing out pamphlets about your beliefs to parents. You don’t need to hammer your beliefs home to your families, merely embody the values you hold in the running of your business.
I mentioned that my values include commitment. Every day in my work I model this value in the way I support my families and go the extra mile to meet their needs. I am fully committed to being the best in the game and to making sure the kids in my daycare centers have the time of their lives while also learning!
How I market my business is the same. Not by writing all over my marketing materials about what my beliefs are, but instead demonstrating my values through the photos we use or the copy I write. I focus on the importance of family – my story – and the hard work of my teams and our commitment to the children and families we work with. I also give a nod to my faith in the quotes I have on the walls of my office, or in the cross I wear to work. It’s who I am. Something I can’t believe I used to hide!
The message isn’t always in the way you market, it’s in the crafting of your brand messaging and the way you grow brand awareness. And it’s really important that you get this right sooner than I did! When you nail your messaging, it gives families who work with you an awareness and understanding of who you are! And by doing so…
…You’ll call in the families you want to serve!
So in changing the way I do things, by being my authentic self and leaving nothing in the porch as I step into my business owner role, I am calling in the people I want to work with. I want to work with families who share the same values and beliefs that I hold dear to me.
When you attract those families, it makes relationships run much more smoothly because you’re all singing from the same hymn sheet. They’ll know you and trust you, and will feel comfortable handing their little treasures over to you. And they’ll also stand behind you because they share your values and beliefs.
Share who you are
Basically, what I’m encouraging you to do is stop hiding who you really are. Don’t try to please everyone for the sake of it. And never be afraid of sharing your core values. These are the things that make you YOU. And those are the reasons people will seek you out.
So go ahead! Share you – the real you! The families who your values speak to will adore you and want to have you and your business in their lives. I know, because sharing my faith and my other core beliefs made such an impact on my business growth and also a huge change in my own well-being.
What’s stopping you from staying true to you? How can you quit hiding and instead grow into your purpose? I’d love to know. Leave a comment or head to the Childcare Ninja Facebook group to discuss. Â Join us for more tips on how to make your childcare business the success it deserves to be!
While you’re here, are you in the Childcare Ninja membership yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!  It’s full of exclusive resources and support to help you grow your Childcare Business.
by admin | Oct 9, 2020 | Blog, Uncategorized
This week in Childcare Ninjas, we’re shining a light on finance again. It’s a subject that we’re not going to shy away from, because it’s vital that we feel confident discussing finances! And I want to support you as a Childcare Ninja in this area as much as any other. If you’re new to the industry, you’ll want to read this blog post!
When it comes to initially setting up your childcare business, you might not be ready to go all in just yet. You might need to spend some time raising funds so you can open up the daycare center of your dreams.
What I want to emphasize here is that you shouldn’t be letting finances get in your way. It might take you a little longer to reach your goals, but you CAN get there. I have seen financials hold so many women back from starting a business and I don’t want that to happen to you.
So, in this blog I’m going to share a few ideas to get your creative juices flowing. I’m going to get you flexing your resourcefulness muscles!
What are your needs?
First things first, you’ve got to take a look at how much you need to actually get set up. This might seem minimal to begin with, but once you take into account the rent, the health and safety aspects, the registration, the licences, the insurance…it all adds up. So be honest with yourself here. Keep it real: are you currently in a position to set up immediately?
Maybe you’re beginning in your home, which will reduce the cost in the short term. Even so, there’s the equipment you’ll need, the additional costs of utilities (amazing how those little kids use up all that extra electricity and water!)…
But I’m not saying this to get you to stop! Far from it! I’m asking you to take a good long look at your needs in a financial sense, because I want you to succeed! I want you to know exactly what you’ve got to have in place before you can launch into your childcare business. And if you’ve got any questions or don’t know where to start, please drop me an email! After 14 years in the business, I’m happy to help!
So how can you raise the money to get started?
We’ve established that you’re likely to need more cash coming in before you can really dive deep into your childcare ownership dreams, so how are you going to do this exactly?
Honestly? This comes down to how much money you have and how much time. Finances play a part here too because there are some income streams that require a little investment before you can get going and others that you can just jump straight into with out much thought!
Become a representative
Not in the House (one day, maybe…!), I’m talking about buying into a scheme where you’re the representative of a brand. These roles offer a range of opportunities, from flexible working and franchises, to direct selling and party planning.
There are a number of these that can be lucrative for people who have time and a small amount for buying the products for demonstrations. Beauty companies like Avon, Mary Kay or Arbonne have a fairly low investment requirement to become a representative.
So those are options for you if you have a little cash to reap rewards with. However, I’ve got a few more ideas if you don’t!
Everyone has something that everyone else needs!
This is what I tell the women I coach. They’ll often say, “But Nyckie, I haven’t got anything to offer. How on earth can I have a side hustle going on?” And I am quick to remind them that they certainly do have things to offer. Whether that’s a resource that their community is lacking (like reliable transport) or a skill they can see a need for (gardening!) each and every one of us has something that their neighborhood needs.
Take an audit of your resources
Take a look around your home and figure out if you have resources at your fingertips that could earn you some of the funds you need for your business.
Perhaps you’ve got a car and are happy to be driving to make some side hustle money. You could do some Uber driving in the evenings when your partner gets in from work. Or perhaps if you know there’s people in your community who’d rather pay you than Uber to drive them to and from appointments, then get driving! Drum up interest and bring in those dollars!
Have you got furniture that could go to a new home, or a ton of dresses sat unworn in your wardrobe? Kids finished playing their consoles or moved on to the next craze? Why not have a yard sale?
Start something from scratch
If you’ve got skills that you could utilize, then why not put them up on Fiverr or Upwork? If you’ve got admin capabilities or can write, or maybe you’re handy with a camera, then put up a page and watch the requests come rolling in. When you’ve got skills other people need, you’re valuable and it will help your finances!
Perhaps you can offer tutoring for local families, or teach piano? Know how to grow vegetables? Maybe you’re a whizz with a chainsaw? Think about the dormant skills you could put to good use!
Make the most of what you’ve got!
I’ve mentioned skills above, but it really is about making the most of what you’ve got and flying with it! Take a look around your local community and look at what’s missing. What are people moaning about? Have you got friends with elderly parents who need healthy meals but can’t cook anymore? Could you cook them nutritious food and charge for it? You could start a small take away service. (Don’t go crazy here! It’s a childcare business we’re aiming for, right?! Not a restaurant!)
Choosing a way of bringing in some extra money means you can rest easy knowing that you’ll raise the dollars you need. Thinking about your finances and making some cash in a side hustle is a sensible move to avoiding stress.
I’d love to help you more with ideas that’ll solve the gaps in your finances, and I’m so excited to see you achieve success, so why not head here and you can download my FREE Side Hustle Checklist!
If you’d like to see more like this and chat with other childcare business owners, I wonder whether you’d like to head over here: Childcare Ninja Facebook group! Join us for more tips – not just on finances! – on how to make your childcare business the success it deserves to be!
While you’re here, are you in the Childcare Ninja membership yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! It’s full of exclusive resources and support to help you grow your Childcare Business.
