by admin | Oct 1, 2020 | Blog, Uncategorized
This week I’m focusing on mindset and my mantra is “stop wishing and start doing”. Because this is where the change starts: with you. It begins with you pressing pause on making wish lists and vision boards (not altogether! Just for now!) and getting some plans in place to achieve the goals you’ve set yourself.
In this blog you’re going to find some tips on why it’s important to take action, not just sit there waiting and wishing for good things to happen. The universe can be magical, and I know manifesting is a thing…but things don’t just occur and the universe is not going to chase you. You’ve gotta put things in motion and make moves that show you’re ready to receive!
Start with a daily check-in
Every day, on your way to work it’s the perfect time to check in with yourself. Reflect on where you’re at in terms of your mindset. Are you feeling positive and ready to level up? Or are you feeling anxious and stuck? However you’re feeling, you’ve got to start by acknowledging it and then sitting with that feeling.
So check your mindset at the door. Notice if there’s anything blocking you from succeeding or reaching your goals. Is there a task you’ve been putting off or a person that’s holding you back? If so, what can you do right now to solve that problem? Try to think outside the box and be creative about moving forward.
Feel the fear and do it anyway
Did you know that the average millionaire has seven different streams of income? 7?! That’s a whole lot of trial and error, isn’t it? Imagine how many beta tests they must’ve done before settling on those various ideas. And do you want to know the reason for their success? (Now’s not the time to discuss privilege by the way…but we’ll try to do that soon!) The clue is in the subheading…
These people have achieved success because although they might be terrified they’ve bitten the bullet and had a go anyway. They’ve taken action, even when they’ve been scared. And this comes down to a realization that failing is the worst that can happen. And actually that’s not as bad as people make out. Everyone makes mistakes. Failures happen. It’s how we deal with those moments that matters.
The Blame Game
Hands up if you play the blame game with yourself? I know I used to be guilty of this more than I like to admit. My favorite thing to blame was time. I was always saying “I just don’t have the time to do the things I know will help me reach those goals”. Or “I’m so busy I can’t possibly make time for that right now”. Looking back, I can see that what I actually did with my time was procrastination when I should’ve been spending time leveling up my business.
First off: there’s always time. Everyone has the same amount of hours in their day. Every person on this planet only has 24 hours a day. If you want to make money and be successful, you need to think of your time as a limited resource and spend it wisely. Yes, finances and not having to work two or three jobs makes a difference, but even the busiest people get stuff done! In fact doesn’t the saying go, “if you want something done, ask a busy person”?
If you’re not sure what you’re spending time on, I highly recommend checking your screen time. It’s always quite shocking to see how much time you’re spending on social media, your emails, etc, and deciding whether those things are a good use of your precious time. (NEWSFLASH: They’re not!)
Get Your Priorities Straight
Turns out that – back in the day – what I was seemingly incapable of was prioritizing. I would tell myself the lie “I’m too busy to do that” or “I’ve not got the time to focus on growing my business”. When actually what I meant was “growing my business isn’t a priority”. There comes a time when you have to make a choice and prioritize the things that really matter.
So how do you move past this? How do you stop telling yourself these lies and make the right choice for you and your business? How do you know what to prioritize?
If it’s important, you need to change and prioritize. You’ve got to choose where to begin. Here’s some ideas…
Break your goals into chunks
Take a look at your vision board and the goals you want to reach with your business. Break each one of them down into baby steps. Now you’ve got those, make a plan of how you can tackle each of them. What do you need to do that? Do you need to invest in some training? A course? How about a coach?
It’s time to stop wishing and start doing! C’mon, Ninjas!
Find time
Each week, put aside some time in your diary to work on those baby steps you’ve planned out. Make a decision to prioritize that task. It doesn’t matter if you only take minuscule steps. As long as you’re moving forward and making progress, that’s what counts!
By putting the task in your diary, and blocking out the time you’re telling your brain that this is important. That this is a priority for you. You’re less likely to get sidetracked or make excuses if you’ve put it in your diary! Doing this frees you from overwhelm while allowing you to progress on goals!
Another idea is to put it on the communal calendar! By doing that you’re also signaling to your team and your family that this is essential to your growth and you’re busy up-leveling. Great leadership and role modelling!
Get laser-focused
Now you’ve carved out time in your week and have a set of tasks that lead to achieving your goal, it’s time to knuckle down and get focused. Where are you going to work best? Wherever you choose, shut your door and take a deep breath. This is optimal focus time! You can get into the right frame of mind and work on your prioritized tasks.
In conclusion, it’s important that you recognize how vital time to work on your goals is. Getting in the right mindset will allow you to step up your action. No more excuses. No more blaming your lack of time. It’s time to take responsibility for your future and stop wishing and start doing!
I hope you’ve found this blog super helpful. If you have, share it with a friend!
Also, if you liked this, I wonder whether you’ve found the Childcare Ninja Facebook group yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Sep 25, 2020 | Blog, Uncategorized
When it comes to leadership in your childcare business, it’s really important that you let your team see you leading through service. You’re not just a body in an office, sending them instructions, you’re a human being who cares and wants their team to feel that.
But what does this sort of leadership really look like?
As someone who’s been leading like this for a long time, I wanted to share with you some ideas – about developing your leadership and building your team – that have worked well for me. So read on if you want to help your staff be the best they can be, while also growing your childcare business into the successful, profitable enterprise it deserves to be.
Let’s get started…
Serving your team through leadership
The idea behind this style of leadership is that by serving your team, you’re demonstrating that you care. You’re helping them become the most efficient and effective members of the crew, and that benefits everyone. They want to see you leading in an inclusive and honest way. So give them what they want! Set up systems that welcome their ideas and contributions.
As a leader in the community, don’t pull up the ladder on your way up, pull your team up with you as you grow. Show them that they too can be leaders.
Environment
I’m not talking about the displays (y’all know that is important!) because today’s focus is on leadership. But part of this is creating an environment where everyone who works there feels valued, seen and cared for. They want to feel supported by you and their colleagues. Be a role model. If you’re having a hard time, share your struggles (I mean, don’t over share, right?!) so they can watch and learn how to be resilient and handle challenges with grace as I’m sure you do by now.
In my childcare businesses, I’m proud of the fact that my team are pretty much part of my family. We spend so much time together that we support each other through thick and thin. When we have issues, we talk it out instead of muttering under our breath or getting frustrated bottling it all up. All of this is leadership.
Be there for them
A bit like the song in F.R.I.E.N.D.S., demonstrate that you’re always there to support your team. Make sure your communication is tight, so they know if they’ve got a problem, they can come straight to you. There’s nothing worse than when a member of the team doesn’t feel they can ask a question or bring up something that has happened. It brews resentment from both sides. And that’s not good for business.
You want the team to rally round you and your business, so rally round them. Build their loyalty and trust. Talk to them openly about your expectations, and be clear with your boundaries. And don’t be afraid to be human with them. It shows strength in your leadership.
Staff Meetings
This is a great opportunity for you to show that you respect and value your team. Put an end to meetings for meetings sake. There’s really no need. Fitting in whole team meetings is so tough when you’ve got multiple shift patterns to negotiate. Often the only day that suits some is a Saturday (unless, like me, your business is 24/7…) and that’s a lot to ask your employees, to give up their free time to come into work and sit through a meeting, only to have to go home again.
So why not move them online? We have the technology! Let’s make the most of it! Moving your staff meetings to Zoom or Teams or another platform allows you to conduct meetings and give some flexibility and freedom to your team. By demonstrating courtesy and showing them understanding in your leadership, you’ll build trust. Let them join from wherever they happen to be – comfort of their own home, a cafe, a resources room at the library.
Another plus of online meetings is that you can record them. So if a team member can’t make it – not only do you have a record of who attended – they can catch up on what they missed and your team have the opportunity to re-watch if they want to. Recordings also double up as evidence to show inspectors or any other interested bodies that you have great communication with your staff.
Training
Obviously when it comes to staff training, wherever you are in the world, there’ll be some mandatory guidance around training or qualifications for your staff. Those are not what I’m addressing here, what I want to highlight is that technology has given us another gem for staff training. All of our childcare settings have different specifications and as business owners we want things a certain way.
We often spend a long time figuring out how we’re going to to train up new staff, give them a tour of the day care center, an induction training of what you expect and so on…it can be arduous. But it doesn’t have to be. One of the ways I’ve saved time and energy is by creating welcome training videos set for new team members. I can then use these until they need updating with every person who joins us.
In practical terms, this is essentially me giving the new member a guided tour via video. I’m showing them where things are kept, how displays work, what belongs in each room, checks they need to do each day, and how certain things work. It can be as comprehensive as you like, but this sends a clear message to new staff: she means business.
Create an environment that helps your team thrive.
They’ll become more efficient, effective and they’ll see you role modelling excellent leadership by caring for them. As such, you’ll notice them growing more loyal and that’s how you’ll grow a successful business. They’ll be invested in their future, knowing that you’ve got their backs, so long as they’ve got yours too.
Hopefully some of these will resonate with you and you’ll be nodding along! Was there anything I missed in terms of leadership? Let me know! I’m always learning, even after this long in the game!
If you want to read more about stepping into being the boss, you can read this blog. Or join us over in the Childcare Ninja Facebook group, come and say hi! We’d love to welcome you into the space and find out how you’re getting on.
We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! If you’re interested in becoming a part of the community, join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Sep 17, 2020 | Blog
Marketing your childcare business in this day and age is pretty overwhelming. If you’re new to all this, where do you even start? There’s so many places to be interacting…should you be on all of the platforms? Just digital or print too? And who are you talking to? You’d better make sure you’re marketing to moms!
I’ve been in this arena for a long time, and marketing has changed dramatically since I first started out. It was mostly word of mouth and flyers through doors to spread the word. But now you’ve got other ways to reach the moms and dads you want to work with.
So how do you figure out what to do with your marketing?
Here’s some of my top tips for nailing your marketing strategy when it comes to getting your childcare business seen and heard.
Client Perspective – marketing to moms
As childcare business owners we tend to lead from the front all the time…but on this occasion I want you to take a step back. There’s an important reason for doing this, because – believe it or not – you don’t always know the answers. We so often assume we’re doing a good job and are too busy to do things another way, or can’t see that there’s need for another perspective.
So take a step back from being the leader and take off your Childcare Ninja hat. Put on a parent one instead. Try and see the world through their eyes and at their angles. Doing this will make your offerings more relevant and give you an opportunity to visualize things differently.
Freshen up
Now you’re wearing their hat, I want you to imagine you’re looking for a daycare center for your child. Head to your website with these fresh new eyes. Without berating yourself, look at your childcare business site and consider if it’s what you’d be looking for if you needed somewhere to send your babies right now? Would you buy from you?
It’s time to get real. Be honest with yourself. Is it good enough? Does it need an update? Is it all linked up to your social media channels? Could you be adding content to help your marketing? Blogs are an easy, engaging and fun way to do this.
Have you listed all the features that they might want to know about? Do you explain how you’re different from other childcare providers in your area? What are the benefits of booking into your childcare provision – how will they feel? Focus on the freedom that knowing their kids are safe gives them. Reassure them!
Where do your moms hang out?
Now you’ve freshened up your website, it’s time to think about where your moms hang out. Depending on where you are in the world, or the demographics of your area, it might be different for you to where mine meet up online! Social media is so huge now! Some moms are all over Facebook and Twitter, others are dancing all over TikTok and networking on Instagram. And there’ll even be some on LinkedIn.
Look at who your moms follow and share content by online. You can piggy back off this by creating similar – but childcare related – content. Read the ads and blogs they’re seeing on the daily, and build your marketing around similar topics that your moms will find engaging.
Also take time to view what activities they do with their kids. Where are they frequently visiting? Do they mix up their day trips or are they creatures of habit? List potential future collaborations or places you could advertise while you’re doing this research.
Being useful in your marketing to moms
When it comes to marketing to your audience it’s not just about selling. Much of what you’re sharing online ought to be useful. Factor this into your content planning. If, for example, you’re in an area where the schools are currently closed due to lock down, why not share some play ideas or some free printables to keep small people busy and entertained. Parents will remember how helpful you were when they were stressed out!
Again, this is about switching hats. What would you have found useful as a mom now? Some recipe ideas? Top ten educational movies? 5 best books for toddlers? Some freebie word searches or puzzles? These things will get shared among your online community, wherever they hang out! Create a buzz around your brand by supporting potential future clients now.
Non-mom Childcare Business Owners
I haven’t forgotten you, you awesome bunch of humans! If you’re struggling to take your biz hat off and put on a mom one, make the most of any mom friends you’ve got. They might not be able to join you at happy hour any more, or pull all night dance sessions like they used to, but they sure as heck know where moms hang out online for advice, a moan, and to have virtual fun!
So ask ’em! They’ll be super happy you asked them for ideas and will hold a plethora of information, so don’t be afraid of tapping into their knowledge! Marketing to moms is pretty key to your business, so find out how to captivate them!
Wanna know more about marketing?
If you’d like to learn more about marketing and how to grow your childcare business, I’ve got a coaching program that is perfect for you! We’re diving into all elements of getting the word out about your business, including how to market effectively. “The Simple Childcare Ownership Program“ starts in October.
It’s a 10 week program that offers you so much! Join like-minded women in a private, exclusive community where you can share experiences and support each other to grow. In creating this especially for you, we’ve taken great care to ensure that the program is content-centered, offers you results-driven experiences that will inspire and motivate you to challenge yourself and grow into who you were born to be! Find out more here.
If you’d like to see more like this and chat with other childcare business owners, I wonder whether you’d like to head over here: Childcare Ninja Facebook group! Join us for more tips on how to make your childcare business the success it deserves to be!
While you’re here, are you in the Childcare Ninja membership yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! It’s full of exclusive resources and support to help you grow your Childcare Business.
by admin | Sep 11, 2020 | Blog, Uncategorized
If you’ve worked with a coach or you’ve been part of a life-changing membership, you’re likely to have experienced change. Or what I like to call “The Metamorphosis Experience” or “ME Experience”.
Because this week we’re not thinking about the baby steps. Nope. We’re diving in deep with the big stuff.
So, what does this sort of change look like?
Growing through change
Change is often difficult, stressful, and anxiety inducing. Not being in control can bring on feelings of insecurity and put your body into fight or flight mode. However, change is – for the most part – a good thing. The benefits that come from the growth we go through can be countless. But as Brené Brown teaches us, you can only get to courage through being vulnerable.
One thing I’ve learned over the years I’ve been a childcare business owner is that when you allow yourself to be vulnerable and start investing in yourself you become accustomed to change. It’s part and parcel of the process. Instead of worrying about the approaching change, you begin to trust in your own choices and the universe. You have a faith in yourself that you didn’t have before. And that, my friend, is super powerful.
Mindset Metamorphosis
After I stopped putting off investing in myself, and started doing things that were going to help me grow as a business owner, I saw huge changes. Looking back it’s kind of funny, really, that it took me so long to believe. I am now a much better leader because I’ve made this change.
There’s a monumental change in the way your mindset works when you decide to invest in YOU. You begin to prioritize the things that you know will help you to grow. No longer do you waste time on the things that don’t serve you. Instead, you understand that by investing in yourself you can’t possibly go wrong.
You begin to notice the things that seemed important aren’t really, and that your self-development and growth is fundamental. There’s no more putting yourself to the bottom of the To Do list. Because you know that you – and only you – can grow your childcare business to be the best it can be.
Language
Suddenly, you find yourself saying “I can” instead of “I can’t”. There’s a shift in the language you use in your everyday conversations. Those slips of self-deprecation are long gone, and have been replaced by positive affirmations and an innate sense of self confidence. You respond to tricky situations in a totally different way. Instead of reacting to things as we once did, you’ll be able to take a deep breath and the words that come won’t be angry or from your scared inner child.
Going through the Metamorphosis Experience changes the way you speak and interact with the world. Your language becomes more constructive and those around you begin to notice too. And this is great for your team because you’re role modelling what growing and self-development looks like.
Taking action
After your metamorphosis, you now come at things from a different angle. You’re pro-active not reactive. It’s like a sixth sense. You know what needs to be done and you do it. Procrastination becomes a thing of the past because you are not afraid of making mistakes anymore. And taking action and doing the things that are hard and uncomfortable brings with it further satisfaction. Taking action feels good.
You spend less time scrolling social media, or hanging out gossiping with friends and get laser-focused. You choose to spend your time wisely, learning, doing the work, growing. Not shutting yourself off, but just prioritizing the things that matter – YOU and your metamorphosis!
No more putting things off. You’ve had the ME experience and now you’re on a road to greater things. You know it, the universe knows it. Bring. It. On!
Looking at your surroundings
One of the hardest things about your metamorphosis is taking a look at your environment. Not just the space itself, but the people in it. Surround yourself with the doers, the creators, the people who inspire you.
When you’ve invested in yourself, you start to see that there are some people in your life who begrudge your growth. They want to keep you small. Those people are not your people, okay? They’re toxic. I learned fairly swiftly that I needed to have positive women who “get me” in my circle, not the ones who want to keep me from dreaming big. Read more about that here.
Is it time for you to a true metamorphosis experience?
I’ve got a group coaching experience beginning in October that is ideal for you if you’re looking to invest in yourself; if you’re ready to go through some HUGE changes to make progress in your self-development and your business. I want to help you become the best you can be, so I’ve created: “The Simple Childcare Ownership Program“!
It’s a 10 week program that offers you tonnes of value for money. The perfect investment! Become a leader in the childcare field bycoming together and sharing experiences with like-minded women in a private, exclusive community. In creating this especially for you, we’ve taken great care to ensure that the program is content-centered, offers you results-driven experiences that will inspire and motivate you to challenge yourself and grow into the childcare business owner I know you can be! Find out more here.
If you’d like to see more like this and chat with other childcare business owners, I wonder whether you’d like to head over here: Childcare Ninja Facebook group! Join us for more tips on how to make your childcare business the success it deserves to be!
While you’re here, are you in the Childcare Ninja membership yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! It’s full of exclusive resources and support to help you grow your Childcare Business.
by admin | Sep 4, 2020 | Blog, Uncategorized
Investing in yourself has never been easier, in terms of choice. There’s so many ideas and options floating around the internet, and your inbox is full of people professing to know what a good investment for you will look like.
You want to up-level and reach your goals, but you’re not really sure how to get there.
Well I can tell you, after years of not investing in myself, I only started to see huge growth in my business when I began to see myself as worth the investment.
Putting yourself first
When you put yourself first, you increasingly have more energy to be more productive in your work and you’re more motivated to grow your business. And because you’ve invested in yourself, you’ll find that you’re able to add more value to others. Unlike many other investments you could make – the stock market, real estate, horses – investing in YOU is never a risk, because there’s always a benefit.
People start to notice you
Nely Galán, the author of “Self Made“, describes how, when you choose yourself, “people will notice you, and they will choose you over and over again.” You put an end to passively waiting for things to happen to you, taking a lead and investing in yourself, so you take action and begin to move closer to being the you you’ve always dreamed of.
Here are some ways you could be investing in yourself:
- Improving your health and wellness – by looking after yourself you’re protecting your future.
- Booking a workshop or course – professional development and adding to your skills is vital!
- Watch, listen and read – Women who read, lead – am I right!?
- Attend networking events – surround yourself with other phenomenal women aiming high.
- Hire a business coach – this is a biggy and is a key one for leveling up!
- Prioritize self-care and breaks to increase productivity – you certainly can’t pour from an empty cup.
All of these are opportunities to invest in YOU. Set yourself a challenge to do a few of these each quarter and watch how much progress you make! I know that you’ll be amazed.
Getting into the right mindset
By investing in any of the above list, you’re getting into a childcare business owner mindset. You’re prioritizing yourself and showing leadership. All of the examples are going to demonstrate to your team that this is the way things should be. That when you lead it isn’t all about being at your desk 24/7 and neglecting your well-being. Nor is it about spending your days swanning around the mall with the Amex. Role modelling these to your staff and your family is true leadership.
And once you start investing in your self, it’s like you’re saying to the universe that you’re ready for success. It shows that you’re getting into the mindset for being a childcare business owner.
Investing in your future
I’ve got a Masterclass coming up where I will be covering the 5 foundations I recommend for making childcare ownership simple. After years of experience, I’ve come to the conclusion that owning a childcare business consists of 5 main steps. These steps can be broken down very simply so you’re not overwhelmed in your journey to successful and simple childcare ownership. And although they’re all of equal importance, some of these are overlooked!
In a nutshell, the 5 Foundations for Simple Childcare Ownership are:
- Mindset
- Planning
- Research
- System Building
- Legacy Creation
And these are the simple steps I’ve noticed in my thirteen plus years of being a childcare boss! And when you start investing in yourself and in professional development like this, you’re beginning to think like a successful Childcare Boss.
I would love to see you in the Masterclass! If you have any questions don’t forget that I’m always in the Facebook group and if you haven’t already joined here’s the link The Childcare Ninja Members Group.
