by admin | Sep 4, 2020 | Blog, Uncategorized
Investing in yourself has never been easier, in terms of choice. There’s so many ideas and options floating around the internet, and your inbox is full of people professing to know what a good investment for you will look like.
You want to up-level and reach your goals, but you’re not really sure how to get there.
Well I can tell you, after years of not investing in myself, I only started to see huge growth in my business when I began to see myself as worth the investment.
Putting yourself first
When you put yourself first, you increasingly have more energy to be more productive in your work and you’re more motivated to grow your business. And because you’ve invested in yourself, you’ll find that you’re able to add more value to others. Unlike many other investments you could make – the stock market, real estate, horses – investing in YOU is never a risk, because there’s always a benefit.
People start to notice you
Nely Galán, the author of “Self Made“, describes how, when you choose yourself, “people will notice you, and they will choose you over and over again.” You put an end to passively waiting for things to happen to you, taking a lead and investing in yourself, so you take action and begin to move closer to being the you you’ve always dreamed of.
Here are some ways you could be investing in yourself:
- Improving your health and wellness – by looking after yourself you’re protecting your future.
- Booking a workshop or course – professional development and adding to your skills is vital!
- Watch, listen and read – Women who read, lead – am I right!?
- Attend networking events – surround yourself with other phenomenal women aiming high.
- Hire a business coach – this is a biggy and is a key one for leveling up!
- Prioritize self-care and breaks to increase productivity – you certainly can’t pour from an empty cup.
All of these are opportunities to invest in YOU. Set yourself a challenge to do a few of these each quarter and watch how much progress you make! I know that you’ll be amazed.
Getting into the right mindset
By investing in any of the above list, you’re getting into a childcare business owner mindset. You’re prioritizing yourself and showing leadership. All of the examples are going to demonstrate to your team that this is the way things should be. That when you lead it isn’t all about being at your desk 24/7 and neglecting your well-being. Nor is it about spending your days swanning around the mall with the Amex. Role modelling these to your staff and your family is true leadership.
And once you start investing in your self, it’s like you’re saying to the universe that you’re ready for success. It shows that you’re getting into the mindset for being a childcare business owner.
Investing in your future
I’ve got a Masterclass coming up where I will be covering the 5 foundations I recommend for making childcare ownership simple. After years of experience, I’ve come to the conclusion that owning a childcare business consists of 5 main steps. These steps can be broken down very simply so you’re not overwhelmed in your journey to successful and simple childcare ownership. And although they’re all of equal importance, some of these are overlooked!
In a nutshell, the 5 Foundations for Simple Childcare Ownership are:
- Mindset
- Planning
- Research
- System Building
- Legacy Creation
And these are the simple steps I’ve noticed in my thirteen plus years of being a childcare boss! And when you start investing in yourself and in professional development like this, you’re beginning to think like a successful Childcare Boss.
I would love to see you in the Masterclass! If you have any questions don’t forget that I’m always in the Facebook group and if you haven’t already joined here’s the link The Childcare Ninja Members Group.
by admin | Aug 14, 2020 | Blog, Uncategorized
This year has really thrown us some curve balls, hasn’t it? But it hasn’t all been terrible. I never thought that I’d be writing an article that featured two childcares, a global pandemic and a wedding. Honestly! Some of the stories and memories I’ve had from this time are up there with the best of ’em. And today’s blog is one of those good ones.
So let me begin…
“What a beautiful home you have, thank you so much for doing this.”
Those words came from the Mother of the Groom, as we stood in my kitchen while her son and his groomsmen were preparing for the Bride and her entourage. They were fixing each other’s collars and straightening their ties, giving their shoes one last buff. Each one of them was smiling and filling the room with happiness.
People flowed throughout my home with nothing but laughter, joy and celebration on such a glorious day. It seemed to be perfectly created as a wedding gift from God for our own happy friends.
Last minute “I dos”
When I stopped and looked around on the big day, I thought to myself how special it had turned out. The bride looked divine in her floral gown and her new husband was so smart. The guests were all dressed up, a few masks, but people respectfully distancing and it felt like a happy and non-judgmental environment, where love conquered all.
The ceremony was so incredibly beautiful, the food delicious, and the newly married couple were radiant. Everything was so beautiful and joyous that you wouldn’t even think that this awesome festivity had only been planned five days prior. I know! Jaw dropping, right?!
There were a couple of minor tweaks, due to the situation, but otherwise you’d never know! In fact, because the neighbor’s garden waterfall was in the background of some of the photos, relatives thought we’d gone somewhere exotic, not just my backyard!
Pandemic induced fear
The date had been set for months to take place later this year, but when Covid hit 2020, fear came too. So with the fear of our state being on lockdown again and in general conversation, the plan evolved on Monday to have a wedding in my home on Saturday.
We had to plan things a little faster than normal. But the changes we made were barely noticeable – especially to the untrained eye! I had no idea that you could get wedding cakes – beautiful ones! – from Sam’s Club, and I wouldn’t have known if no one had told me. I wondered how they’d managed to source one so fast! Amazing.
Neither was there time to organize fancy caterers, so we fed everyone chipotle – which went down a treat! And all the decorations for my home and the garden were last minute purchases from Michael’s craft store, but they were also well received by the guests.
The Pittsburgh Cookie Table tradition was the only thing that was missing. You know the one! Where all the family and friends bake for a special table laden with cookies. Mmmm. Well, there wasn’t time, but I don’t think people missed it too much.
Growing my childcare business
Which brings me to explaining how any of this has anything to do with two childcares!
It’s quite simple really. 13 years ago, this moment would not have been possible. Through years of testing out ideas, systems and processes to grow my childcare business. I started that business with very little and – through perseverance, my love of kids, and a belief in myself – I’ve grown it into a multiple 6 figure company that has allowed me to help create timeless memories both inside and outside my childcare business.
It brings tears to my eyes thinking about what a beautiful day I was able to provide for the couple who got married, and how much my financial situation has changed in a decade. Being able to give back like this is why I do what I do. And I know you can do this too. You can grow your childcare business into a sustainable and dependable 6 figure business that opens doors for everyone you love.
(With huge thanks to the incredibly talented photographer Anu Kolawole at MercyWerks Studios for kindly allowing us to share her beautiful images of this special day.)
Are you ready to take your childcare business from bleak to a booming success?
Click below to find out how!
by admin | Jul 13, 2020 | Uncategorized
Trust. It’s one of those reciprocal things in life isn’t it? We’ve got to give it to receive it. Often, as childcare owners, we think about the trust parents give us when they leave their babies in our care. They entrust us with their most precious ones and then when they leave us testimonials, that builds the confidence in our business within the community.
In this blog, however, I want to focus on the trust we have in our childcare employees, not just the customers. It’s a huge area to dive into, but one we have got to truly understand if we want to grow our businesses!
And you can’t build confidence in your business and expect them employees to have faith in you and your leadership if you don’t totally trust the team you’re working with. So how can we, as childcare business owners, develop our capacity to trust? How can we create a culture in the workplace that encourages trust? I hope this article will help you find some answers…
Watch out for kids playing your team
Recently, one of the children came up to me when I came out of my office and asked me to go to the bathroom, despite there being 3 other adults in the room. I looked around. They were all there, all available. So I asked her, “why are you asking me, there’s three other teacher in here?” The little girl looked me in the eye and said, “because you’re the boss.” I was honestly quite shocked but I told her, “honey, you need to go and ask one of the other teachers because they are in charge of this room right now.” So she did…
But this got me thinking. If I had said “yes, go on”, I could have easily undermined the other adults in the room who may have already said no. Perhaps the child in question had already been several times and was playing around with the taps. Or this could be an issue their parents are concerned about and my staff know more specifics around the issue at this moment…but whatever it is, I trust my team.
Whatever the kids try and sneak around, it’s always good to remind them that the other adults who care for them are important and they deserve respect.
Parents jumping the authority line
And the same goes if there’s an issue with parents. Encourage families to stay within the chain of command, per se, and not skip straight to you as the owner. Going straight to the top – that presumptuous “I want to see your manager” superiority – seems like something that is becoming more prevalent in society, and that’s dripping into the kids attitudes as well.
Let’s work together with our teams to do things systematically, because actually your team have got the creativity and problem solving skills to cope. They just need the opportunity to flex that muscle! Demonstrate your trust in your team. Politely point out that the staff are well-qualified to support their needs. Unless there is a problem beyond their capabilities, you have confidence in your team to do their best for your business and the families you work with.
Undermining your team members is a way to build distrust and a bad atmosphere in your childcare business. You want to create a morale within your team, to build them up. Show them appreciation and respect by pointing out their skills and directing children (and parents!) to them as figures of authority.
Build trust with your team
You’re trying to grow your business, but to do this it’s incredibly important that you build trust with your team. This can come in various forms! Some of which I can briefly cover here: responsibility, giving feedback, providing support, offering training, communication.
Making other people aware of the responsibilities and delegation you’re giving to individual team members is essential. It shows how much you trust them, and it models to other staff that there’s something to aim for. It keeps them accountable but also helps remind you that you’ve got a fantastic team around you to lean on!
Trust comes from being honest and open, so ensure that you give constructive feedback to your team when you’ve given them a new responsibility or challenge. Tell them how impressed you are with aspects of it, and ask them if they can suggest ways of doing better next time. Put the onus for change on them. You know where they went wrong, so do they. We can all learn here.
Offer support and training wherever you can. Doing in-house professional development training in areas you have expertise, but then getting in a guest expert for other things so you can participate too demonstrates trust on another level.
Be a role model
I’ve previously talked about how I communicate with my teams, we use Slack and WhatsApp to keep us all in the loop, and to motivate each other. Communication is super important.
Part of communication – particularly as educators – is modelling making mistakes and being resilient. This builds trust too. When I own up to something I’ve done wrong – for example if I’ve lost something and blame someone else for tidying it away…then later find it’s actually me who moved it; or if an order went in late and I’m annoyed at the delivery guy…because it’s actually still sat in my outbox because the internet blipped! Whatever it is – I take ownership of my hiccups and I tell the team about them. What have I learned here? (Put things in their place, breathe before getting annoyed, etc…)
The benefits that come with this are that your team feel they can own up to mistakes they might make and know that you’re a safe person to talk to. They can trust you to help them. So I urge you to be a good role model. Don’t put yourself on a pedestal or patronize them. Show them you respect and value them!
How do you build trust with your team?
Over the years, I’ve learned the ins and outs of running a childcare business and I love what I do. I love it so much that I’ve developed a program to support other childcare business owners in building their empires! Women supporting other women is so powerful! And we ought to be raising each other up, right? Sound good? Come and join us over on the Facebook group!
And if you’d like to find out more about becoming a Childcare Ninja, don’t hesitate to get in touch. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!
by admin | Jun 26, 2020 | Blog
You’ve got your website all set up ready to go, but how exactly are you going to tell people about your childcare business? How will you get them to see what services you have available? What are you going to do to get Ninja marketing results? On a limited budget…
This is where the wonders of social media come into play.
But what does that look like, really?
I bet you’ve heard all the big dogs talking about their “social media managers” and “scheduling”, right? However, you need to know what YOU can do to with social media to become a marketing ninja. So I’m going to share my strategies with you for getting the word out about your programs and offerings!
Group inside Facebook for your parents
For many businesses, it’s becoming pretty normal to have a Facebook group for your customers. Running a childcare business is a little different than other industries, but Facebook groups (along with other platforms) are there for you to use and it’s totally FREE! Quite often, marketing can come with a hefty price tag. So we’ve got to be savvy in our choices and seek out the ones that work best and cost the least.
A Facebook group is easy to set up, and you can allow parents access once they’ve enrolled their child. This can then be a private group where you can share photos of the daycare goings on or information about events you’re running. This space can become a really brilliant community for parents, especially for families new to the area. It can even be a super selling point for your childcare setting. Give it a go!
Sharing is caring
Social media is a cheap and easy place to share news and information about your business. You can promote your day care or a new service via an open Facebook page. Use it to explain the different programs you have available or share when enrollment opens up. Even when you’re advertising staff vacancies, Facebook is great for reaching different audiences.
You can use Twitter to get your name out there too, following trends or sharing fun activities you’ve tried with the children. By using relevant hashtags and building your own following, you’ll quickly gain traction and become a resource for the local community.
And of course there are other platforms to get into, especially if you’re really creative. Instagram is fantastic for creating a true “feel” for your childcare business, so parents get to know you and what you’re about. And there’s lots of fun to be had on TikTok if you know some younger families who might be interested in your daycare offerings.
Of course there are other ways to be seen – I’m no stranger to the old school methods – but social media has such a huge reach nowadays, it’d be daft to dismiss it. And I’ve got a free Ninja Marketing Guide for you to check out as well.
Market research
It might sound silly, but researching ideas using social media is an easy way of finding out what people want and need. You can use the search tools to get information about what services local people require. Plus you can check out what competitors are offering. There’s options for asking questions in local community groups. For example putting a poll out to find out if families are in need of overnight care for their children.
By doing your own market research on social media, you can save energy and money that you can instead invest elsewhere in your business. I’ve found that sounding out local parents before I launch any new services has meant I have knowledge of what they want. I can then provide a more tailored childcare. And of course if you want help and ideas with a project to grow your business, there are always people who you can reach out to online.
As someone who’s been in the game a while, I can tell you that social media is resoundingly successful in helping me both communicate & grow as a business owner.
Stay connected
Funny enough, social media sort of does exactly what its title portrays! It’s a key way of making connections and interacting with your community. This might look like a Slack chat with your awesome childcare team. It might be in your Facebook group letting parents know that there’s a bake sale in the daycare the following day. Or it could be a notice on your main daycare page that there’s a local road closure…
Whatever you do on social media, the more you interact positively and socialize, the stronger your relationships with those people will be. Be a helpful resource; be an online cheerleader and supporter of community groups! Get a buzz going around your childcare and everyone will want to champion your business in return.
Once you’re more established, you’ll be able to consider a strategic Facebook Ads campaign. For now though, I’d recommend spending some dedicated time to researching, connecting and building a community with local families you serve in your childcare. Social media is a valuable resource to Childcare Ninjas like you and me!
Ready to become a Ninja Marketing Boss?
If you want to learn more about marketing, I’ve got a free guide to marketing available to you right now! All you’ve got to do is click here.
Leave a comment below to tell me how you’re using social media for marketing. Join like-minded childcare business owners in my free Facebook group, where you can connect with other amazing women and share ideas. You’ll find more tips on how to take your childcare business to the next level!
And if you’d like to find out more about becoming a Childcare Ninja, don’t hesitate to get in touch. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!
by admin | May 29, 2020 | Blog, Uncategorized
Worried that you’re being awkward and finding sales super hard? Well stop worrying! We’ve all been there! Running a childcare business means our skills lie in caring for children – all the other stuff is a steep learning curve.
However, to make our childcare businesses successful, we’ve got to figure out how to make our awkward work for us. It’s a journey you need to go on to gain clients and build your business so it’s sustainable and profitable.
None of this comes naturally to me either, but I’ve been in the game long enough to know what works for me. I’ve got three strategies I’m going to share with you here. I hope they’ll help you go from being awkward to awesome.
1. Get over it!
Honestly. Sorry to be so blunt, but no one likes selling. Nope. No one. It’s super awkward asking people to buy your service and to shine a light on what you do better than others. It feels unnatural to us. But I learned pretty fast that the only way I was going to gain new clients was to put on a mask (no, not the Spiderman or Mardi Gras type!). I smiled and channeled my inner Queen. Essentially, I put on a show. I was acting. But d’ya know what? When I started my day like this, I started to believe that I was successful and I oozed confidence. People buy into that.
You’ve got to be seen to be successful. I’m not suggesting you lie about your business. I am saying you sort of need to trick yourself into believing that you’re good at selling. Put post-its around the bathroom mirror with affirmations on. Try these ones:
2. Shine a light on your uniqueness
Take your uniqueness and shine a spotlight on it! Think about what makes your childcare special. What makes it stand out from the rest? Is it the decor? Is it the themes you explore? Or perhaps you’ve got a background in something quirky that you bring to your business. Whatever it is, don’t hide that treasure away in the dark. Get it out in the spotlight and really make the most of what you’ve got.
When I first started my business, what made me totally different from other childcares in the community was that I offered 24/7 care. I was doing night times and weekends when others focused on daylight services only. And that’s not going to be for everyone, but there were people in the community (and from miles away actually!) who had been looking for someone like me to care for their babies. To them it was like a dream come true when they heard I was opening.
So get clear on what you’re offering and tell the world about it!
3. Shout about your story
I’ve said it before and I’ll say it again: shout about your story from the rooftop! People buy from people, and they want to know all about you. They want to know what makes you tick. Your business needs storytelling and it is so important that you bring the personal to your profession! There’s tons of evidence to show that sharing your story helps your business grow. Why? Because it will chime with families and they’ll find that they want to support your business.
Your story will inspire people. And by telling your story, you’ll be giving other people hope. You’ll bring hope to families who are struggling or maybe another business owner will be inspired to keep on pushing forward. It’s going to demonstrate to your customers how much you want to be in this business and how much passion and drive you have. It will show them how much caring for children in your neighborhood means to you – which will lead to sales!
You can read more about the importance of telling your story in this blog.
See? Sales don’t have to be awkward.
You just need to figure out what makes your childcare business unique and talk more about your back story.
Put on a smile, get out there and tell people about what you do and why you’re so awesome.
Before you go, have you found the Childcare Ninja Facebook group yet? We are an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
