by admin | Dec 18, 2020 | Blog, Uncategorized
Recently I’ve been getting a lot of questions from Childcare Ninjas about how to find the perfect location for your childcare business. And it’s made me realize that actually it’s much more complicated than you might initially think.
When it comes to seeking out the ideal space and a location that suits my business needs, I’ve got a lot of experience. And it’s not merely about the place on the map! So, I’m going to share some tips with you here about how to find a place for your day care center.
Location, Location, Location!
I bet you’ve heard the phrase “location, location, location” at some point as it seems to float about a lot when someone’s opening a business. And sometimes these cliches are said often because they’re true! Yes, location really is key!
So you need to be thinking about where you’ll open your daycare. When you’re choosing a location, you’ve got to consider whether there’s a need in that specific area. Do you want it near a school or positioned in a community that serves a lot of young families? Make sure you do your research. Have a look at the shops and facilities offered in the area. Who do they cater for? Are your perceptions correct? After all, it’d be a poor business decision to locate your daycare center in a location where the older generations reside.
And while you’re contemplating a map and thinking about the socio-economics of the area, you need to simultaneously factor in your budget. Can you afford the outlay of a building in that area? Will it put strain on other elements of your business? Would it be better to rule out some of the higher end possibilities and give yourself breathing room for repairs and alterations? I’ve written more about opening your childcare on a budget here.
However, as important as the placing of your childcare setting is it’s not the only thing you’ve got to think about…
It’s not just the location that matters
The environment isn’t the only thing you ought to be thinking about when choosing a place for your business. Because when you’re running a daycare there are so many additional things you need to take into account. You can’t just choose an area you like and put down the deposit, collect the keys and expect it to be perfect. You’ve got to think about the building itself. Trust me! Because what works for one business doesn’t always work for a childcare based one.
And to find the right kind of space, I’ve found that it’s often best to start with the end in mind. So take some time to consider what you want your daycare to be like. To feel like. To look like. Create a vision. Actually sit down and map out – draw or cut and paste – a picture of what you want.
Without overthinking, trusting your intuition and gut feeling, answer some of these questions to get you started:
1. What age group do you want to serve?
2. What kind of ‘feeling’ or mood do you want to set?
3. Will you be hosting ‘courses’ or activities?
4. What ethos or values will you have and model?
Take some time out to reflect on these prompts and journal around them.
So what I’m suggesting is that the location for your childcare business isn’t the only thing to consider. Getting clear on your vision will help you to understand what kind of property you’re looking for.
A space to reflect your business
Once you’ve got clarity around what your values are and your vision for the space, you can start to look in a more logical way. For example, if you know you’re looking for an open plan space, then you can rule out properties that only have smaller rooms. If your vision includes access to an outdoor space or garden where the children can help you grow their own lunches, or explore outside, then you can eliminate the buildings that don’t have that kind of facility.
Don’t forget that the way a building is laid out has implications for ratios and the number of adults you’ll need. And the size of the rooms and total area of the floor space will impact how many children you can facilitate at one time.
There’s no right or wrong answer for what the space should look like. I know you don’t want to be a cookie-cutter daycare center. You want to stand out and let your Ninja personality shine through.
The choosing of space is as unique as you are! And no one but you will know when you’ve discovered the ideal spot for your daycare. I know that when I’ve gone hunting for the perfect daycare location and building, it’s been a whole lot quicker and less painful all-round when I’ve had a clear vision! You won’t waste time umming and aaahing about properties, and the realtor will thank you for that (and so will your family!).
Remember: Location is important, but so is the inside space!
I’m going to be talking a lot more about this in the Childcare Ninja Facebook group, so please come on in and join in the conversation! I wanna know if you’re finding it hard to seek out the perfect spot to open up your daycare.
If you enjoyed reading this and would like to get more involved, we’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Dec 11, 2020 | Blog, Uncategorized
One of the things I hear on a daily basis from other childcare business owners is that they “don’t have time”. What’s the common denominator of successful entrepreneurs and CEOs? It’s that they’ve honed excellent time management skills and are great at prioritizing. So this blog is focused on why it’s important that you up-level yours!
I want to share my tips for getting better at managing your time, including an app I use that has transformed the way I prepare myself for the day ahead. How we use our time can be a total game-changer in becoming successful in Childcare Business Owners.
Read on if you’re ready to find more time and get more done!
Where are you wasting time?
First things first, you need to look at where you’re spending your time at the moment. Track what you’re doing, hour by hour, minute by minute. How long to you spend in the shower? Putting on your make-up? Getting your kids ready for school? Making pack-lunches? It’s important that you can look at where there’s time going to waste.
Note all your activities down, trying not to be too hard on yourself. Is there anything that you’re doing on the daily that could be batched? Or perhaps you’ve noticed that you’re scrolling for too long and your smartphone time is getting silly. Maybe you’ve realized that you need to spend less time watching TV. This isn’t about judging yourself harshly. It’s about noticing and making positive changes.
Time for a change in routine
Mornings are frequently where we can make changes with our time. So often it’s a time of the day when we’re rushing around like headless chickens, trying to make sure everyone is doing what they’re supposed to be doing. Mornings can be so hectic, it’s super easy to get caught up with rigmarole of the day and get ourselves overwhelmed. So if you make a single change after reading this blog post, let it be this one: allow yourself to have a morning routine.
I really want you to make a morning routine sacred in your day. When you carve out that time in the morning it helps get your day started off right and really helps you to hone in on what matters most to you.
You’ve got to give time to make time!
I know what you’re thinking, Ninja! You’re sat there, eye-rolling at this blog, right? Wondering where you’re going to find the time to plan out your time management. Oh the irony! I hear you. We’re all busy and we’ve all got mental To Do lists that are longer than the washing line. But I’m not messing around when I say this is life-changing. When you nail your morning routine, and track your time, you’re onto a winner!
Block out time as soon as possible – even if it’s over the weekend – to map out and plan your mornings. What do you want them to look like from now on? Where do your priorities lie? What kind of schedule will you set up? Can you categorize activities to make it easier? As soon as you start your new routine, you’ll quickly claw back any time spent planning, because your focus will be better and you won’t be as easily distracted because you’re sticking to a schedule.
There’s an app for that
I’m using this brilliant tool at the moment called “Seconds”. It’s an awesome app that really helps you get to grips with how you’re spending your time. It allows you to track how long you spend on different activities.
By tracking your time you can see where it’s going and you can assess whether your time is being used on priorities or being frivolously frittered away. I promise you, it’s a real eye opener! And you won’t necessarily like what it tells you…but it’s truly helping me to see where I need to spend less time and where I need to increase it. Tracking my time means I can focus on the things that are actually going to help me grow my business.
An added bonus has been that I now place more value on my time, therefore I don’t waste time doing things that won’t help me achieve my goals.
Timing your activities
The “seconds” app is helping me so much with time management, but especially when it comes to my morning routine. Each activity is allocated a set time on the app. For example, I set it to give me 15 minutes to workout, 20 minutes to shower, 15 minutes for reading and I allow myself a much needed 30 minutes of meditation and prayer.
Sticking to a time for every task and being mindful and motivated to follow your routine means you begin to see things differently. You’ll discover you aren’t as laid back about what you’re spending time doing and become more intentional and protective of your time. When I started attaching tasks and time together, that time became more important to me as it was now scheduled in.
Other ideas to up your time management game
As well as the “seconds” app and creating a morning routine, there’s plenty of other things you could try. I’ve heard great things about this book by Laura Vanderkam, and Marie Forleo talks about how to stop wasting time and become more productive here. You could try out what Silicon Valley execs do with their wardrobes – simplify to save time! Use the Pomodoro method for your daily tasks.
Hopefully you can see that it’s not rocket science. Time management is all about learning where you can use your time more effectively and being committed to a routine and prioritizing well. Furthermore, when you master time management, you create more time for doing the things that bring you joy and happiness!
I’d love for you to join us in the Childcare Ninja Facebook group where we’re all sharing ideas and learning from each other. We are an army of childcare professionals who are honing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Dec 3, 2020 | Blog, Uncategorized
As Childcare Business owners we need to create all kinds of documents for the everyday running of our daycares. That might be important registration forms, rotas, meal planners, or simply printables for the kids. But wouldn’t it be great to know how to uplevel your childcare business documents right now?
Now, y’all know I’m not the most tech savvy Childcare Business owner in the universe, but there’s one particular tool that I use that has helped me raise my game!
In this blog I’m going to share with you how I’ve revolutionized and completely simplified my document creating process. Only read on if you’re ready to simplify your life!
What are you talking about, Nyckie?
Okay, okay. So I probably ought to tell you what the tool is! It’s Canva! It’s is an amazing tool. And this week I wanted to talk about how this brilliant tool can help you in your business.
It’s not usually what I do in these blogs but when I was chatting to some other Childcare Ninjas last month, it was clear that not everyone knows about it. I guess most of the time we’re too busy to explore the range of amazing resources right at our fingertips. It’s made a huge impact on my childcare business and I want to help you do the same. And it’s so powerful knowing about the different tech tools that can level up your business in so many exciting ways.
(And, just so we’re clear – this isn’t an #ad and there’s no affiliate links! I just LOVE this tool so much and needed to make sure y’all know about it!!)
Simple way to uplevel childcare business documents
When someone first told me about Canva a couple of years ago, I was like, “no way! I’m not a designer! I won’t be able to do this!” And I still can’t believe that I’ve been using it to create all sorts of things for my businesses since. Me?! It still makes me laugh!
What I love about Canva is that it’s a tool that is so simple to use. It’s been created by designers but is super simple to use. Which makes it ideal for those non-designers like me and you! So it’s perfect if you don’t consider yourself tech savvy or creative this Canva is definitely the design tool for you!
It’s intuitive and laid out in a way that makes sense. (Unlike so many other tool I’ve tried – I’m looking at you, Photoshop!)
Save time while leveling up!
When you’re caught up in the daily stress of running a childcare business, who’s got time to be searching for tools?! Well, that’s why I thought I’d tell you about Canva. Here are just a few of the ways it can save you time!
You can create a “Brand Kit” with all your colors and fonts, so you don’t have to search for the exact match each time. You can save your logo in there and drop it onto all the things you design. (They’ve also got amazing advice on how to do your own branding.)
Once you’ve created something, you can duplicate it with one click and adapt your creation to the next thing. No more cutting and pasting into boring PDFs or Word documents.
There’s tonnes and tonnes of templates ready for you to use and alter. Want a schedule of activities for your families? You got it! Need a new brochure for marketing? Here ya go. Not sure what to share on your social media? Get inspiration here. And that’s before we even get to the documents we need to use on a daily basis for running our businesses: invoices, ID cards, sign off sheets, checklists…you name it!
We haven’t got time to waste on creating things from scratch every time! Honestly, it’s a total game changer! Go on, give it a try.
Tech doesn’t have to be pricey
Back when I first set up my Childcare Business, it was impossible to get good design without spending hours learning to use a complicated (and clunky!) tool that cost a fortune, before caving in out of frustration and trying to find a vaguely affordable graphic designer.
Well it’s all changed now! We’ve been blessed with this fantastic tool and we should all be making the most of it! Canva has an extensive FREE package so you can get started without spending a penny. And the paid version doesn’t cost anywhere near as much as you might think. By using a tool like this you can uplevel childcare business documents simply and quickly.
For less than your weekly take-out coffee, you can have gorgeous designs for your business! So it’s great for new businesses who’ve got a tight budget. Have a look here for other ways to save money when you start your childcare business.
Get creative
Honestly, the world is your oyster when it comes to designing stuff! It’s a tool we use in both my Childcare Business and with Childcare Ninjas. You can use it to create all sorts like your documents, forms, printables, kids activities and reward certificates, through to your marketing materials. I’m not kidding when I say this is the best way to uplevel childcare business documents. I am so grateful to have this tool!
You can actually have bucket-loads of fun getting creative and designing everything for your Childcare Business. There’s gifs and stickers, meme makers and video templates too, so you can think outside the box and really make your business stand out! And there’s templates for personal things too – Christmas cards, planners, invitations and even T-shirts! All. The. Things!
I hope you’ve found this blog super helpful. If you have, share it with a friend!
Also, if you liked this, I wonder whether you’ve found the Childcare Ninja Facebook group yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Nov 12, 2020 | Blog, Uncategorized
It’s Marketing Week here at Childcare Ninjas HQ and in my community we’re sharing our ideas and experience. As such, I wanted to take this time to encourage you to make your childcare business marketing more simple. In this blog post, I’m going to reveal some steps you can take that will reduce the stress that marketing often brings! I want to help you in making marketing easy!
I’ve heard new childcare business owners talking about how they complicated their marketing is. So I want to tell you it doesn’t have to be! Read on to find out how…
1. Keep your marketing simple
As childcare business owners, it’s very tempting to try to be in all the places, all the time. But I need you to hear me on this one: you cannot be everywhere AND do a good job at marketing. Not without spending a fortune and hiring someone (which you can eventually, just maybe not right now?).
Spreading yourself too thin is a common mistake that new childcare bosses make, and I want you to know that actually it’s much more effective to focus your energy and time on one or two platforms, rather than trying to juggle four or five of them! If you know that your families hang out on Facebook, then that is where you should be targeting. Whereas if you’ve got a younger client base, perhaps TikTok is where you could focus your energies.
And it’s not just about social media, printing posters and putting them up in local facilities can get you lots of leads too. Read this blog to give you more ideas. But, try to keep it simple: Don’t try to be everywhere! Do a couple of things really well!!
2. Budget for your marketing
This one is a bit of a no brainer, but if you’re new to childcare ownership is can also feel totally alien. When it comes to marketing, you need to figure out a budget that works for you and your business. It’s vital that you know your budget and can find ways to market your business in a cost effective manner.
After you’ve paid your staff, yourself, and all the bills for your business, what have you got left in your budget? Think about what can you specifically allocate to marketing and still allow a buffer for emergencies. When you’ve worked out your monthly budget, you can work out how you’re going to spend it. Will you be putting money into publishing a local magazine advertisement, paying for social media ads or going old school?
It’s also key that you can look at something you’ve marketed and work out what the return on investment (ROI) was. For example, if you put $50 into some 500 flyers for the local area, how many new clients got in touch – 5? That’s $10 per lead. How can you improve that?
3. Plan your marketing
Putting a plan in place means that any marketing you do will be more likely to have an impact. It will give you a clear map of how you want to market your childcare business and also act as a compass for the purpose and direction of your marketing. Without a plan, you’re just shouting ineffectively into the wind and it’s a waste of your time and energy!
So make a plan. What are you marketing? To whom? Why? Where will you market it? How? When? Don’t be afraid to break it down into bitesize chunks so it feels more manageable. You got this, Ninja!
4. Schedule and implement your plan
Once you’ve laid out your plans, you’re going to have to block out the time you need to take action. Set yourself some deadlines, and start to put together a timeline. Where are you going to start? What is your sales funnel leading them towards?
If you can automate and schedule your marketing content, I’d highly recommend doing so! Since I began using systems and scheduling software for my marketing, I’ve managed to claw back some precious time and can focus on the things I love doing – which is supporting childcare business owners to become ninjas in what they do! Oh and of course, being a childcare boss myself and looking out for my team and the families we serve.
So I encourage you to get focused on what you need to do and when and make it as easy as possible by scheduling! And now get implementing! Go, Ninja, go!
When you follow these 4 simple steps, you’re going to start seeing your hard work pay off!
What gives you a headache when it comes to marketing? Have you tried breaking it down into baby steps? I hope this blog has helped you realize marketing doesn’t have to be complicated. I’d love to help you get clearer on this. Leave a comment or head to the Childcare Ninja Facebook group to discuss how to make marketing your childcare business as simple as pie. Join us for more tips on how to make your childcare business the success it deserves to be!
While you’re here, are you in the Childcare Ninja membership yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! It’s full of exclusive resources and support to help you grow your Childcare Business.
by admin | Nov 5, 2020 | Blog, Uncategorized
During last decade – and beyond – I’ve heard countless money myths being waved around as reasons for hesitation when it comes to taking a step into owning your own childcare business. And while some of the rumors might be a hangover from days gone by, most of them are just factually incorrect and are certainly nothing I’ve ever witnessed.
There’s only so much time to write these blogs and you’ve not got all day to read them, have you?! So in this post, I’m busting three of the myths that keep popping up in Childcare Ninja conversations. Read on if you’d like to find out why you need to ignore the money myths and listen to your heart!
Money Myth 1: Expensive to get going
Not true! There are tonnes of ways you can start your childcare business on a budget. I’ve written a few blogs on this, but it is possible to start a wildly successful childcare business with limited financial backing. I know because I’ve done it! Cut back on expenses – do you need those subscriptions or the organic food? Could you strip it back to the bare minimum temporarily until your profits start coming in?
Look into ways of getting more knowledgeable that don’t involve spending money or spreading the cost between yourself and other childcare facilities. Sign up to mailing lists and free trainings and teachings around legislation and regulations.
Setting up your childcare business doesn’t have to be expensive. You don’t need an all-singing, all-dancing childcare business to get going. I think the phrase is “done is better than perfect”. Don’t let fear of getting started put you off.
Money Myth 2: Childcare owners can’t make a profit
This one always makes me laugh, because my business is testament to the fact that you most certainly can make a profit! Don’t be intimidated by the money talk around childcare. A lot of the chatter is around the issue that our industry is not valued by many in our society, despite us being a lifeline to families. The recent pandemic highlighted how essential we are (which we all knew!). But the debate as to whether we’re profitable is nonsense.
You can have a successful childcare business that brings in a profit. It takes hard work, effort and planning, but it is definitely achievable. I’m working with a number of childcare business owners – my Childcare Ninjas! – helping them scale up and grow their businesses to become even more profitable.
Money Myth 3: Hard to keep up
Funnily enough, this money myth is a teensy bit true. Yes, it’s sometimes hard to keep up with changing policies and legislation. I could probably dedicate an entire year to reading documents and keeping up with current practice. And of course all the regulations are essential so we have to keep on top of it all.
However, when you’re savvy and have a great team around you, you can split the training sessions between you and share the knowledge when you get back. You can sign up to emails that will keep you up to date, and you can join networks with other childcare businesses. There’s also a great Facebook group I’ve heard about, for Childcare Ninjas like you 😉
Tips for battling the money myths
Over the years I’ve been running my own childcare business, I’ve discovered some ways that you can combat the money myths out there! Here are a few tips to help you on your childcare business journey.
Firstly, surround yourself with encouragers and people who support your dreams. It’s so much easier when you’ve got like-minded people giving you motivation and rallying around you. It’s also important that you can trust them and know that they have faith in your abilities. There’s nothing worse than constantly having to second guess yourself because of negative comments about things that you didn’t ask for an opinion on.
Be wise with your money
Second, y’all know I love systematizing, so you won’t be surprised to hear me say this! So here goes: Get yourself some systems that help you manage your business better. This will save you time and money to invest elsewhere in your childcare business. When you’re more organized and things are streamlined, you can budget better.
Next, I’d like to encourage you to invest in yourself. With the savings you make on time and with budgeting better via systems, you should put that towards bettering yourself. Learning never goes out of fashion! And educating yourself and self development is never a waste of money. Whether that’s additional childcare training or a business diploma, the decision to prioritize YOU as a business owner is pivotal to your success!
My last tip is that you get help with finance. I’m not talking about loans and borrowing money (although if you’re going to do that, make sure it’s ethical and in your best interests! Steer clear of sharks). No, I mean getting your head straight when it comes to finance. Take time to get some money mindset coaching, and another idea is to learn how to do your own accounts.
I hope you’ve found this blog super helpful. If you have, share it with a friend!
Also, if you appreciated the tips in this post, there are plenty more over ideas and inspiration over in the Childcare Ninja Facebook group! We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
