by admin | Aug 26, 2020 | Blog, Uncategorized
When it comes to putting passion into action, I’ve often found childcare business owners don’t do this enough. Yes, of course you’re passionate about your families and the care of the children, but what else lights you up?
Let me tell you a story about why it’s important that we don’t put all our eggs in one basket. And why we should look at our passions when we diversify our incomes.
It was all going so well
Back in the days – about 13 years ago – when I was running my childcare solely from my home, I had no other form of business. I ran my daycare, I looked after my own family. That was that. All was going really well – the children in my care were thriving and their parents were appreciative and kind.
Suddenly the rug was pulled from under my feet. The government had major budget issues. They froze childcare payments to those who needed them. Families in my daycare relied on that so they could send their children to me, in order to go to work. Government subsidies was where a significant amount of my income was coming from. And when they froze the payments, I found myself with less than I needed coming in.
I was facing three months with no pay outs from the government to cover those families. I didn’t know what I was going to do. Around me I could see other childcare businesses shutting down, but I was sure as hell not going to be one of them.
Searching my passion
I needed an additional source of income – STAT. Thinking about all my skills and passions, I began to search for ideas I could implement to supplement the gaping hole in my finances. It needed something that wasn’t dependent on the government or my daycare parents.
There were a couple of events and weddings I went to around this time, and I noticed that there were parents struggling – understandably! – to keep kids quiet and that those babies were bored outta their minds. A light bulb moment occurred!
I could put my passion into action! Soon after the idea came to me, I set up my very own Events and Weddings Childcare Service. I began offering babysitters on and off site for both the organizers of the events and to those attending. All this was in addition to my home childcare. I was serving other families, and it wasn’t focused on those at work so I didn’t need to worry about subsidies.
Where does your passion lie?
What are you passionate about? Is there something you’ve always wanted to experiment with, but you weren’t sure how to incorporate it into your life? Perhaps you pushed it aside to focus on your childcare business.
Well, I want you to learn from my mistakes. Don’t put all your eggs in one basket. Use your passion to diversify your income. We love what we do but I’ve been taught the importance of speculation! Figuring out a way of getting income from alternative sources is key!
Look at the hobbies and skills you’re excited about. Are you a talented musician? You could be offering musical sessions in your daycare or using the network of parents in your childcare business to spread the work about piano lessons. Or maybe you could play at events and ask parents to tell their friends. Minimize the work by implementing through your business.
Perhaps you’re an artist or amazing craft maker who could offer extra sessions in the daycare, or sessions at the weekend or after school to bored kids or in the evenings to folks who want to learn from your skills. If you’re into something pretty, these are highly sought after for things like bachelorette parties.
Put your passion into action
This isn’t the time to be humble. If you have a skill – outside of being a childcare ninja that is – use it! Whatever it is, it’s necessary to diversify your income streams to protect yourself and your childcare business.
By taking something you enjoy doing in your free time and creating a cash flow from it, you’re putting your passion into action. This sounds exhausting, but it needn’t be. Ensure you utilize word of mouth, making the most of the networks you have available, i.e., your parents!
And I implore you to do it now. There are unstable times upon us and you have a duty to yourself and your family to do what you can to look at other income streams.
Growth and Legacy
This is also an opportunity to think about growth – do you always want to run a childcare business? Or can you see yourself doing different things after you’ve sold it or moved on? Your passion project and side hustle could then become your main source of income instead of just a back up.
And what about the vision for your legacy? What does that look like for you? I like to say that your childcare business can be the catalyst to growing an amazing life, but it doesn’t have to be the only thing. It can be the start of amazing things.
And I see a bright future in you! There’ll be no stopping you once you put your mind to it. Trust me, I’m a ninja!
I hope you found this blog helpful to think about your future. If you enjoyed reading this, and would like to see more like this and chat with other childcare business owners, I wonder whether you’d like to head over here: Childcare Ninja Facebook group! Join us for more tips on how to make your childcare business the success it deserves to be!
While you’re here, are you in the Childcare Ninja membership yet? We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! It’s full of exclusive resources and support to help you grow your Childcare Business.
by admin | Aug 21, 2020 | Blog, Uncategorized
Being a childcare boss isn’t for everyone. So how do you know if you’ve got what it takes?
I’ve been in the business for a long time and I have seen people come and go. Sometimes, they think running a childcare is easy and they have a shock when they realize that it’s quite different from other types of businesses. For one, there’s tiny people to think about, not just the profit margins!
Other times, they’ve got no experience running a business at all and despite a huge love of working with children, it becomes overwhelming and they’ve given up.
Just as you don’t start on the line of a marathon without hours of training, you also have to begin the race with the right mindset. And the same goes with being a childcare business boss. We’ve got to be prepared and in the right head space to be successful.
Anyway, here are a few things I’ve learned about whether you know that being a childcare boss is right for you and how to get into the childcare boss mindset…
So have you got what it takes?
Truth of the matter is, only you can answer this question honestly. This is an opportunity for you to think about your why. What motivates you to run a childcare business? Why do you want to be a childcare boss?
However, you just need to take some time to meditate over and contemplate these questions. Lean into the fear. Is there anything holding you back? How do you prepare for challenges you face? Is there a pattern? How could you bring that to being a childcare boss?
Achieving what you put your mind to
In my experience people have the ability to do whatever they set their minds to. Therefore, if your mindset is ready, you’re ready!
Think about the people you know who’ve run marathons – they start preparing months in advance. They train hard, and most of them will tell you that it’s not about the physical prep, it’s about breaking the mental barriers. Once you’re able to show your brain that you can run 18 miles, it doesn’t take much to convince it that another 6 miles will be okay.
Same goes for mountaineers. Months of preparation and the right gear, but at the end of the day, it’s ultimately down to their mindset.
Another example is Paralympic athletes. They compete in the face of adversity. Some of them have lost legs in battle, yet they come out fighting! It is all about mindset.
Getting into the right mindset
Hopefully you’re getting the idea that so much of this is down to having the right mindset! So how’s yours?
First, check how your mindset is towards being a childcare boss. And once you’ve looked at that, it’s time to begin taking steps towards creating or
growing your childcare business.
Journal about your fears around leadership, your motivations for running a childcare business, think about your soul goals and where you see yourself in five years. Really get to grips with where you feel you’re at in mindset terms.
I hope this blog has got you thinking about whether this is right for you, and I hope the answer is, “For sure, Ms. Nyckie!” I know you’ve got what it takes.
I have a 3 day challenge coming up that dives into this. Taking part in the challenge will allow you to gain freedom from your fears of childcare ownership. You’ll be given simple steps to reignite your fire & make you the passionate and proud childcare boss you know you can be. This challenge is going to get you laser focused and give you the clarity you need to move your childcare business from bleak to booming!
Click here to register and get my FREE tool to help you get into the right mindset!
And if you’re not already over in the Childcare Ninja Facebook group, come and say hi! We’d love to welcome you into the space and find out how you’re getting on. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! If you’re interested in becoming a part of the community, join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Aug 14, 2020 | Blog, Uncategorized
This year has really thrown us some curve balls, hasn’t it? But it hasn’t all been terrible. I never thought that I’d be writing an article that featured two childcares, a global pandemic and a wedding. Honestly! Some of the stories and memories I’ve had from this time are up there with the best of ’em. And today’s blog is one of those good ones.
So let me begin…
“What a beautiful home you have, thank you so much for doing this.”
Those words came from the Mother of the Groom, as we stood in my kitchen while her son and his groomsmen were preparing for the Bride and her entourage. They were fixing each other’s collars and straightening their ties, giving their shoes one last buff. Each one of them was smiling and filling the room with happiness.
People flowed throughout my home with nothing but laughter, joy and celebration on such a glorious day. It seemed to be perfectly created as a wedding gift from God for our own happy friends.
Last minute “I dos”
When I stopped and looked around on the big day, I thought to myself how special it had turned out. The bride looked divine in her floral gown and her new husband was so smart. The guests were all dressed up, a few masks, but people respectfully distancing and it felt like a happy and non-judgmental environment, where love conquered all.
The ceremony was so incredibly beautiful, the food delicious, and the newly married couple were radiant. Everything was so beautiful and joyous that you wouldn’t even think that this awesome festivity had only been planned five days prior. I know! Jaw dropping, right?!
There were a couple of minor tweaks, due to the situation, but otherwise you’d never know! In fact, because the neighbor’s garden waterfall was in the background of some of the photos, relatives thought we’d gone somewhere exotic, not just my backyard!
Pandemic induced fear
The date had been set for months to take place later this year, but when Covid hit 2020, fear came too. So with the fear of our state being on lockdown again and in general conversation, the plan evolved on Monday to have a wedding in my home on Saturday.
We had to plan things a little faster than normal. But the changes we made were barely noticeable – especially to the untrained eye! I had no idea that you could get wedding cakes – beautiful ones! – from Sam’s Club, and I wouldn’t have known if no one had told me. I wondered how they’d managed to source one so fast! Amazing.
Neither was there time to organize fancy caterers, so we fed everyone chipotle – which went down a treat! And all the decorations for my home and the garden were last minute purchases from Michael’s craft store, but they were also well received by the guests.
The Pittsburgh Cookie Table tradition was the only thing that was missing. You know the one! Where all the family and friends bake for a special table laden with cookies. Mmmm. Well, there wasn’t time, but I don’t think people missed it too much.
Growing my childcare business
Which brings me to explaining how any of this has anything to do with two childcares!
It’s quite simple really. 13 years ago, this moment would not have been possible. Through years of testing out ideas, systems and processes to grow my childcare business. I started that business with very little and – through perseverance, my love of kids, and a belief in myself – I’ve grown it into a multiple 6 figure company that has allowed me to help create timeless memories both inside and outside my childcare business.
It brings tears to my eyes thinking about what a beautiful day I was able to provide for the couple who got married, and how much my financial situation has changed in a decade. Being able to give back like this is why I do what I do. And I know you can do this too. You can grow your childcare business into a sustainable and dependable 6 figure business that opens doors for everyone you love.
(With huge thanks to the incredibly talented photographer Anu Kolawole at MercyWerks Studios for kindly allowing us to share her beautiful images of this special day.)
Are you ready to take your childcare business from bleak to a booming success?
Click below to find out how!
by admin | Aug 7, 2020 | Blog, Uncategorized
Recently I’ve been asked how I manage the vacation situation in my childcare business. After so long in the daycare world, I’ve learned that I am a workaholic and I need to take a break. And I’m sure you’re the same. It’s really hard to step away from the day-to-day running of our businesses because we’re so involved and because we care!
So how do I handle it? How do I ensure that I take a proper break, that my team gets a fair vacation, all while keeping clients happy.
Well here’s a few things I’ve learned along the way that might help you.
Give as much notice as possible
It is super helpful if you can get your dates out to your daycare families and to your team as early as humanly possible. This allows everyone to make plans and come to terms with the dates you’ve set.
You want to get it out in a newsletter in advance of the year ahead. I send a notice out to all my families in November, ready to for the upcoming year. This gives them plenty of notice to find temporary care, or to book their own vacation time from work. It even gives them a chance to book travel!
Be predictable
As much as possible, keep roughly the same date. This doesn’t mean plot out exactly what you’re doing for the next five years on precisely the same dates, just that it makes it easier to remember if you have a vacation in the same month each year. Perhaps you go away for spring break, or for a fall getaway, or you might take a break every August like I do.
Taking a vacation at a similar time each year makes it more memorable for families, ensuring that they can plan ahead and not forget.
The families who’ve been using my services for a long time always feedback that it really helps them figure out their plans. They know that every summer I take a week off in August where I close all my settings and my team also has a break.
Should you close?
As I mentioned above, I choose to close my business for one week each year. It wasn’t always this way. What I used to do was say I was taking a week off, not closing, and letting my team take the reins. However, the reality was that I couldn’t switch off my boss brain. I’d find myself checking in after a couple of days. My break ended up being more like working from home. Which isn’t my idea of a vacation! So a couple of years ago I decided enough was enough. We all deserve a proper vacation time.
As a smaller childcare business, it may be beneficial to close the whole childcare for your vacation time. It’ll save you stress, and ensure you come back refreshed, motivated and ready to be boss again.
A break for everyone
So we now close each year in August. Just for one week. Not only can I recharge my own batteries, it also means that I can ensure that my whole team gets a well earned break, because we all know that if we’re not made to take a break, we’d all just keep on going right?! They need time with their own families, to catch up with friends and maybe even head off on a camping trip.
In terms of organization, it’s also a massive breath of fresh air! No need to schedule in a few days here and there for each member of staff, figuring out if you’ve got enough adults to fulfill ratio requirements. The timetable for staff vacations could give anyone a headache, and if you’ve got more than one childcare facility, that is a guarantee! So trust me when I say it’s been a game changer to just close and all take a break at the same time!
Give an incentive for parents
It might seem like a big ask, but your families know you need a break too. They understand and are nearly always receptive. As long as you’ve given them plenty of notice, they’re appreciative and they love you coming back with a renewed zest for their kids!
You can ask them to partner with you for vacation closure. Offer them a discount on care or even a free week, if you think it’ll ease the blow. Generally I haven’t had to do this myself, but I know it’s helped other childcare owners bridge the gap with their families.
All in all, by taking care of the vacation situation well in advance, you’re making it easier for everyone involved. You can breathe and rest fully on your designated break, in the knowledge that your team are doing the same. Your families all know you’ll be back in a week to welcome them with open arms, and that you’ll be a lighter, brighter team for the time off!
I hope you found that helpful. If you liked this, I wonder whether you’ve found the Childcare Ninja Facebook group yet? We are an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Jul 27, 2020 | Blog, Uncategorized
“Vision board” – it’s a term that’s thrown around like confetti in the entrepreneurial online space, right?! All the big names are talking about them! But have you ever made one with the purpose of growing your business?
I’m Siobhan Strode, word witch over at This Sister Scribes. And I’ve been asked by Ms. Nyckie to write a blog on vision boards because since I’ve been using them I have seen a huge change in my mindset, and my copywriting business has grown from strength to strength. And we thought it would be fun to share how and why they work!
Don’t be put off by the idea if you’re new to it, or the “woo” freaks you out. I felt like this once too! So bear with me and have a read of this blog…I think you’ll love what I’ve learned.
So, what exactly is a vision board?
A vision board is a visual representation of where you want to go in life.
Imagine it’s a sort of map that guides you and pushes you forward. You piece together a creative collage of images and texts which help to stimulate your imagination and develop your ability to visualize your goals. The board is a visual representation of the dreams and goals that you aim to achieve.
It might be a digital board, where you copy and paste images and words that you feel drawn to, but I love something I can touch. Something I can pin up on my wall, and add to as time goes on. To me, it’s a prod or poke to remind me where I’m headed and how I’m going to get there.
Let yourself try it!
After spending a couple of years ignoring the suggestion by numerous coaches, I finally let myself try it in 2017. Slowly, I began to really believe I could build the business of my dreams and a life where my values are centered. And since then I’ve achieved so much. I’ve helped 100s of female founders find the right words to say in their businesses; I’ve held writing workshops and spoken in groups; every day I write for some phenomenal women! I started a feminist podcast “This Sister Speaks” and began hosting writers’ retreats in my Airbnb guest space.
I’ve begun to be the female leader I put on my vision board. I have built a blossoming political career alongside my business – I became a Councillor in December 2017 and I ran for UK Parliament in December 2019; I’ve set up community groups, run campaigns to raise awareness around education cuts and changes to the social security system…Honestly, looking back makes me feel so proud.
And all this is because everyday, I’m reminded of my soul goals and the steps I needed to take to get there. Each morning, I look up from my desk and see the empowering words and mantras, the pictures that align with my future self. I allowed myself to believe. Because I can do this. And if I can do this, you can too!
Creating your vision board
First, you’ve got to pause and think about where you’re at and where you want to go. Ask yourself where you’d like to be this time next year, and where you want to be in 5 years. What steps do you need to take to get there? Think about your why. Where do you want to take your childcare business from here?
Once you’ve taken time to contemplate your goals, and gathered up the craft materials – scissors, washi tape, Sharpies, and a glue stick – plus a big pile of magazines and catalogs to delve into, you can begin! Set aside at least 2 hours of time where you can just be in the moment, with no interruptions.
As you flick through the pages, cut out images and words that you feel drawn to. Perhaps you’ve got specific quotes or mantras you want to include. You might have 3 goals you’re working towards and divide the space accordingly, adding words and images that represent that. This is completely personal and for your eyes only.
Creating a vision board with your goals in mind – really putting your heart and soul into it – can be an extraordinary experience. Like you’ve just read from my own journey, they can truly help you focus and will act as a reminder to you every day of what you want to achieve.
Making the vision board work
While making a vision board is fairly simple, what actually matters is making sure that it works. If you’re spending a good chunk of time on this, you want to ensure that it is worth the hours given.
Acknowledge that this isn’t actually magic. It won’t do the work for you. You’ll get the most from vision boards when you’re determined to put in the work needed to reach your goals. Studies have shown that people who visualize themselves achieving their goals and – crucially – taking the steps to get there are more likely to succeed than those who only visualized themselves attaining their end goals.
Therefore I’d like to encourage you to incorporate those steps you need to take! Add more actionable images and dynamic verbs to your vision board.
Train your brain
Display your vision board where you can see it every day. Place it in your bedroom, work space, the bathroom (probably laminate it!) or any other place that you’ll see it repeatedly.
Reason being that vision boards help prepare your mind, getting it ready to take action. Whenever an opportunity presents itself for the accomplishment of your goals, you’ll be less likely to shy away from it because everyday you’ve been presented with an image of your success in this area.
Having consistently given your mind visuals to prepare it, you won’t waste opportunities to head towards your goals. You’ll find yourself taking action. Essentially what you’re doing is training your mind!
Go and get creative, Ninjas!
Hopefully you’ve stuck with me on this and can see how helpful vision boards can help you grow your business. Although I’m creative – I’m a writer after all! – I’m a hugely practical person, who is apologetically ambitious. I don’t want to spend time doing things that won’t give me a return! I’m a busy woman, as I’m sure you are too.
But creating a vision board is something I invest time into at least once a year, and add to it or create a new one whenever a new goal comes on the horizon. I ask myself, does it fit with my values and soul goals? How am I going to do this? And then it goes on the board!
Let us know if you’ve ever tried before! How do you create yours? Nyckie and I would love to hear from you, so leave a comment! Or if you’re trying for the first time, tag us in a photo of your vision board on Instagram – I’m @thissisterscribes and Nyckie is @childcareninjas.
Have you discovered the Childcare Ninja Facebook group yet? We are an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming a part of the community? Join us for more tips on how to make your childcare business the success it deserves to be! And don’t forget to follow us on Instagram!
by admin | Jul 14, 2020 | Blog, Uncategorized
Recently our industry has been recognized as essential due to the pandemic. The need for emergency service staff, food store workers and other “essential” workers to place their children in care with us while they deal with the Covid-19 crisis has been a core part of this. This has been an interesting thing for me to observe, and I was wondering how you’re feeling about it?
As a childcare business owner of multiple spaces, with a large number of staff, I have been watching things unfold with attentiveness. I know that the majority of our parents have always thought of us as essential, but that isn’t always the case, so the realization by the wider public and government feels quite significant.
So this led me to pondering about our mindsets as founders in this business. I’d love to hear your thoughts once you’ve read this blog…
How essential did you feel before?
It’s a funny one isn’t it? Before the outbreak here in the USA I, personally, considered the offerings of my business to be absolutely essential. I heard it from parents all the time. Being there to pick up the pieces when a treasured little human is finding separation anxiety tough, or when we can offer care to cover a night shift for someone whose shifts change last minute…I’d consider those things pretty essential, right? When you get feedback from clients like, “I don’t know what I’d do without you!” Or “You’re a God-send” you feel like they couldn’t do without your business. Or at least that’s what I have always felt like.
But I know that a few other childcare business owners feel like their services aren’t that important. That they’re considered casual or they don’t feel they’re needed – maybe the moms aren’t working and get their hair done while you watch their kids. Some have told me they’re not treated as professional by some of their clients or people in their communities – they’re “just childcare”. From where I’m standing, there’s no “just”! But I do understand that being told constantly that your an afterthought – sometimes even a frivolous expense – must be difficult to hear when the job feels so demanding and is all-consuming.
Which camp did you sit in and how do you feel now?
It’s not all fun and games
One thing I’ve noticed is that people posting on social media have changed their tone. They’ve gone from joking about how easy our jobs are and how we get paid too much for “just playing”, to acknowledging the challenges that childcare business comes with. Apparently they’ve realized that childcare is more than just fun and games!
And it’s dawned on people that trying to work while having a kid in tow is pretty tough…so I saw clients who initially tried to work from home with the children at home, but couldn’t get enough done. Which led to them booking their kids into daycare instead of relying on screens to mind them. Instead they get engaging activities and entertainment in a safe environment that doesn’t disturb mom and dad’s conference calls! And we now get grateful parents who thank us for something they’d taken for granted before.
Has the pandemic changed your business mindset?
The pandemic has hit us all in different ways, depending on where you are and how severe the lock down in your state has been. Here, in Pennsylvania, my business has pretty much carried on as before.
Has your mindset as a business owner changed since we’re now acknowledged as “essential”? Or did you always consider you and your team as indispensable? Are you cheering “FINALLY!” at the top of your lungs? I am so intrigued, because it definitely feels different hearing us being officially described as essential workers.
Perhaps you’re grateful for recognition? Is it like a badge of honor that we can now be held up as our healthcare workers and first responders are? After decades of providing care for thousands of children, we are now being given this accolade – it’s a little strange to think that it’s only just happened.
Where do we go from here?
It is certainly a strange time for many business owners, and I know some childcare owners have struggled – particularly outside the US where lock down has been stricter in some countries. But the change in attitude from the government and the wider public surely means that we have a general appreciation now, and perhaps we can see ourselves in a different light too.
Has it changed the way you look at yourself as a professional? Do you feel more professional than casual? I know that many of the parents I work with have a new found view on us, and I think I’m probably walking a little taller! I feel even more proud of the support we’ve given during the crisis to emergency workers, but in helping families maintain some sort of normality. We’ve been a safe haven for a lot of kids.
Now that we’re officially “essential” will this change the way you approach your work and customer interactions? Have you noticed any difference in you or your team?
I know this isn’t the usual kind of blog post I share with you, Ninjas, but I had to find out from you if y’all are feeling like this too?! Let me know your thoughts in the comments, or drop me an email! I love hearing from you, and these times we’re living in are pretty strange. Don’t be afraid to reach out.
Keep on keepin’ on!
I’m going to open this discussion up on the Facebook group too, so come on over and join in the chat! It’s THE place to meet like-minded childcare business owners, to keep up to date and in the loop about all things early education and daycare related, and to hang out!
And if you’d like to find out more about becoming a Childcare Ninja, don’t hesitate to get in touch. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!
