As childcare business owners it is super important that we promote our businesses all the time. We are the business! So we need to learn how to put ourselves and our businesses into the spotlight. This will bring you all the success you’ve been dreaming of.
So how do you get the word out to the neighborhood about your brand new childcare business? What’s the best way to reach the entire community and get a buzz going before you’ve even opened your doors?
Here are 3 tips on how to spotlight for success in your new childcare business:
1. Start sharing before you open
Before you’ve got clients and before you’re anywhere near ready to open the doors to your new childcare business, you need to start spreading the word. You want to build up a buzz. Get people having conversations about your new business.
Talk about your exciting new challenge and share your journey. This is where social media is brilliant. Put up posts saying “Coming Soon” and share some details about what it is you’re doing – highlight the unique and the memorable. Generate some interest through your social network.
When you go to pick up your own children from school, make time to chat to parents and teachers about your new business venture. They’ll take an interest because they know you, and they’ll spread the word for you without any effort.
If you can, get your logo and contact details put on your car. I had mine put on our minivan, and I’d get leads from people who’d seen it parked at the mall, or when it was outside the church. It’s all about visibility! Think outside the box to shine a spotlight on your new biz.
2. Build rapport
It’s time to really put some effort into building rapport with other businesses. These relationships are crucial to building a successful childcare business. Not only do you want to be developing connections with schools, you should reach out to other childcare providers. There’s room for everyone. Do this by sharing your resources – maybe you’ve found a cool website or printables they might find helpful? You can help each other out by offering to send people their way when you’re full (or the client is not a good fit for you) and vice versa.
It’s not only educators that you should build a rapport with. Think about those businesses in the neighborhood who work with parents and families. Stores, libraries, bus drivers…How can you connect with them?
A great personal example is one of my neighbors. He is in real estate. We’re not friends, just acquaintances, but because he’s seen me out and about with my daycare kids, he knows I’m good at what I do. So, when he shows a new family around, he mentions my services. I never asked him to do this, but whenever we’ve met on the street I’m always polite and ask how he and his family are. These personal recommendations are vital!
3. Don’t sleep the old school
Just because we’re in a digital age, doesn’t mean you should only focus on online spotlighting! Don’t discount the old school strategies of promo. There’s a lot to be said for putting a flyer through your neighborhood doors! It reaches the grandparents and elderly relatives who will then pass on the news about your new childcare business opening to their family members who might be in need of help. Social media doesn’t reach this generation, so going door to door, having conversations and sharing the news is a great way of spreading the word!
You can take out adverts or write short articles for your community newsletter or local newspaper. You’ll be surprised how effective this can be. And don’t forget that having business cards is still a thing! They’re cheap to have made and super easy to leave in places that people will see them. I’ve lost count of the number of families who’ve picked up my cards in the bank or at the grocery store and given me a call!
I hope these strategies will help you take action and you’ll now go out and spread the word about your brand new childcare business!
The world needs what you’ve got to offer.
Don’t shy away from the spotlight!
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