Avoid these marketing pitfalls in your childcare biz!

Avoid these marketing pitfalls in your childcare biz!

These last few months I’ve been thinking about marketing pitfalls that I come across in the Childcare business. There’s so many! Sounds like bad news, right?!

Wrong! These marketing pitfalls are super easy to overcome, so don’t panic!

Have a read of these 4 most common mistakes I see childcare businesses making in their marketing, and then if you know you need a helping hand, I’d love you to register for my FREE upcoming Masterclass “The Childcare Flip MasterClass!”. In that class I’ll be diving deeper into the pitfalls and how to avoid them. I got you, Ninja!

Anyway, here’s some of the things that you need to avoid doing in your childcare business marketing:

Thinking too small

Childcare Ninjas, it’s time to stop thinking your childcare business is too small. Size does not matter when it comes to childcare! Stop believing the lie that you’re too small to contend with the other day cares in your area, especially the larger chain centers.

It is a negative mindset and false belief that tells you: ”Will people really want what I’ve got to offer?”. Stop listening to that voice when it says: “I’m just an in-home daycare! How on earth am I supposed to compete with a massive daycare center?! One that has all the fancy gadgets and latest kit?”

Instead, position it in a way where it will pique your ideal client’s interest! Here’s your permission to brag about what makes your biz unique! Do kids get to eat your home-grown veggies? Do you offer music sessions that enrich your curriculum?! The little touches matter here. It’s time to stop discounting what makes you unique and amazing and start shouting it from the rooftops!

One of the things to start doing so you don’t fall into that pit of ‘marketing or comparison blues’ is look at what you do well and highlight it.

Even if you’re small you can still position and market yourself so you’re set apart and your uniqueness shines bright!

think bigger

Pretending to be something they’re not

You’d be surprised how many businesses fall into this trap. But it’s all because of the comparisonitis childcare business owners get, as highlighted in my first point! They worry they’re not good enough or big enough and then try to market themselves as something they are not. 

I’ve seen it plenty of times where a home daycare biz owner puts out messaging that builds expectations they can’t possibly meet. From stock images on social media posts and leaflets to language that insinuates a huge corporate company – it doesn’t matter how. What’s important is showing your true colors in your marketing.

People love to buy from people, and they want to get to know you. They also love supporting small, so why wouldn’t they want a more intimate experience for their babies?

So stop pretending and start telling the world who you really are!

Not asking for help

Something I witness time and time again is this “I’m a strong independent woman” mantra from Childcare business owners. I am absolutely 100% down for being strong and independent, but not to the detriment of my business and my mental health! And not asking for help is often caused by this need to appear strong and independent all the time. Which is – in my humble opinion – unnecessary!

Being strong doesn’t mean keeping going till you reach breaking point with something. Showing strength can look like saying no to the things that don’t serve you or your business. It might be that you show strength by reaching out to a mentor or your peers.

So don’t end up making this common marketing pitfall! Instead ask for help when you need it.

asking for help is an act of courage

Not having a marketing plan

Hands up if this is you?! Are you doing your marketing on a wing and a prayer? It’s okay, you’re not alone. Many childcare business owners don’t prioritize their marketing, don’t bother making a plan, and then find themselves in a panic!

So take some time to sit down and figure out your marketing plan. Set some goals for your marketing. If getting a waitlist going is a priority, how can you let people know you’re there? Decide what the purpose is to your marketing and go from there. Create a plan that is manageable and sustainable!

Not sure where to go from here?! Never fear, my blog is full of awesome ideas for marketing your childcare business.

 Put a plan in place for your marketing! Even in-home daycares need one!

Have you noticed any other marketing pitfalls in the industry? Share them in the comments below!

If you’re looking to sort out your childcare marketing this year, you’re in the right place! I’m hosting a webinar next week which is going to revolutionize how you’re feeling about marketing your childcare biz. 

The Childcare Flip Masterclass is on February 14th at 7pm. REGISTER HERE to nab your FREE place! 

Hope to see you there, Ninja!

We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming more involved in the community and to grow your business? Join us for more tips on how to make your childcare business the success it deserves to be! Or if you prefer Instagram, we share ideas and tips there too!

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6 things I’ve learned from “Encanto” you can use in your childcare business

6 things I’ve learned from “Encanto” you can use in your childcare business

Like every single adult with kids in their midst – whether they’re your own or your grandkids, or the ones in your daycare – the last couple of months have been all about Encanto. Am I right!? It’s EvErYwHeRe! There’s so many themes running through it that are hard resonating with grown-ups, not just kids.

So when I was talking to a friend about it, I was thinking about how there’s a few lessons in there to use when it comes to running our childcare businesses too.

Curious? Read on to discover the 6 things I’ve learned from Encanto.

1. You can’t carry the weight of everything yourself

This is a lesson that’ll help you build a sustainable childcare business. It’s very easy for us to forget that help is available. We get caught up in controlling everything and being independent. After all, it’s our business and the buck stops with us, right?

However, Luisa in the movie has a whole song about how much pressure she’s under. She’s trying her hardest to protect her family and feels like she’s worthless if she can’t be of service. It’s super important, however to remember that you don’t always have to be the problem solver, and you don’t have to be strong all the time.

Don’t forget that you’re not weak if you show vulnerability. It’s absolutely normal to admit you’re struggling. No one is let down by you sharing the burden of running a business and being honest about it. I know from my own experience that honesty and authenticity will bring your people closer.

So remember: when you’re finding things challenging, you’re allowed to ask for help. You don’t have to do it all alone.

2. Nothing’s ever going to be perfect

Urgh. Perfectionism, be gone! People pleasing, disappear! Something many of us struggle with – especially in the early days of growing our businesses.

In the movie, Isabela tries her hardest to make her family proud. To the point where she’s considering marrying someone she doesn’t love in order to please her grandmother. Yikes.

However, the take away here is learning that you’ll never be good enough for some people. No matter what you do or how perfect you are. Instead of letting that get you down, let it inspire you to do your own thing!  In setting up your childcare business, you need to limit whose advice you seek and stop caring so much about people’s opinions. At the end of the day, they’re not the ones who you want shaping the direction of your business.

Lesson? Do your own thing, Ninja!

3. Don’t compare yourself

Oooof comparison is often lurking nearby isn’t it?! You open up your Instagram and there’s the business woman from down the road who’s “smashing it!” Or the entrepreneur you met at networking a while back who raves about their new car. What you’re not seeing is the other side of things. We only see a snapshot on there. That business woman? She’s on depression meds. That entrepreneur has just lost his kids in the divorce.

In Encanto, Mirabel sings about how she’s unable to heal what’s broken and how she can’t move mountains. She’s got a severe case of comparisonitis. She’s seeking some signs to show her which path to take for her life to have some sort of meaning, looking to others. But she can’t see her own magic. Mirabel constantly compares herself to others.

As the old adage goes, “the grass is always greener on the other side”. So the lesson here is stay in your lane! Mind your business and focus on you.

4. Try not to be defined by just one thing

Number 4 on my list of things I’ve learned from “Encanto” you can use in your childcare business is particularly relevant! It’s so hard in this day and age not to get tied down to just one thing. By all means be memorable, but give yourself the flexibility to pivot if you need to.

This movie is a reminder to us all that humans are complicated beings! We can’t be defined by simply one thing. Your previous career doesn’t define you. Or your family name. Neither do your talents define you. And it’s the same for your childcare business.  There are so many brilliant things you could do!

Don’t be afraid to stand for more than one thing!

5. Listen to your heart

All the characters in Encanto are trying far too hard to please Alma – the matriarch of the story. However this behavior makes them feel utterly miserable. It was only when they started listening to their own hearts not all the “shoulds” that they found happiness.

In our businesses it is easy to get caught up in the expectations of other people. Whether it’s investors or pressure from the community, or even your family members, it’s important that you try to focus on w

My takeaway? You shouldn’t feel pressured to do what is expected of you and instead do what feels right to you.

6. You can always bounce back

Right towards the close of the movie the family home falls apart. But it’s not the end of the world because the characters are able to rebuild. I believe it’s a reminder that you’ll be able to bounce back, no matter what you’ve been through.

And this is so relevant to us as biz owners! Running a business can be outright hard. There’s no getting away from that. Sometimes we face real challenges that knock us right down. But you are strong, Ninja. You are resilient. You will persevere. If something doesn’t work, it might just be the wrong time. Don’t give up, try again.

Final lesson – Don’t always assume that one setback means it’s not meant to be.

I hope you’ve enjoyed this blog! Never thought I’d be writing about 6 things I’ve learned from “Encanto” or any Disney movie, actually!

Ninja, while you’re here, I wanted to make sure you know all about the free resources I’ve created especially for you!

I’ve been creating these to help both start up owners and those further down the road. You can sign-up for them here.

We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup! Interested in becoming more involved in the community and to grow your business? Join us for more tips on how to make your childcare business the success it deserves to be! Or if you prefer Instagram, we share ideas and tips there too!

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What’s the why behind your childcare business?

What’s the why behind your childcare business?

It was Simon Sinek who did a TED talk about the importance of the WHY in business. And it matters because it’s your motivation to succeed and your reason to persevere. So what’s the why behind your childcare business?

It’s that time of the year where we reflect and consider what we’re grateful for. I’m utterly grateful for the opportunity to bless my family, watch them grow and be blessed and bless others.

The WHY of my business is my family. One hundred percent. And I’m so thankful for it all, especially the ideas and inspiration they’ve been exposed to and experienced through me being a childcare business owner.

Here’s the scoop, Ninja.

As childcare ninjas we have been working hard ALL.YEAR.LONG. I’m not gonna lie. It can sometimes be really tough! Being key workers throughout a global pandemic and helping keep this country moving has not been easy.

But here’s why I do it:

nyckie b and her 4 daughters

And this is why most of us do it, right?! Our family or loved ones!  When I look at this photo I’m reminded of where I used to be and where I am at right now. Through my childcare business I’ve been blessed to live a very nice life and experience some wonderful things with my family. I can provide for them, and ensure they have the best future possible. That matters to me.

Every single day I’m really grateful for what my childcare business has been able to provide my family. It’s a wonderful thing and I’m highly thankful and highly grateful for both opportunities.

But, do you know what?! I’d love to know YOUR big why!

So tell me, Ninja, what’s the why behind YOUR childcare business?

Maybe you’re the same as me and have a brood you want to provide for and be a role model for. You can certainly do that with a successful childcare business.

Perhaps you wanted to create a job that gave you greater flexibility to care for elderly relatives? Is it that you want to build a legacy to leave behind? Or maybe you have dreams of a house by the beach…

Whatever your WHY is, it’s important to keep reminding yourself of it. I highly recommend creating a vision board to help keep you focused for 2022. Keep your WHY at the front of your mind and stay motivated to achieve your goals.

Ever wondered how your childcare business really affects your family?

Well, this week you get to find out! Join me and two very special guests inside as we take a look at so me of the ways our families are affected so that we can better balance family and business for a fully successful 2022.

In case you’ve not snapped up your planning system for 2022 yet, I just wanted to let you know that the price will be going up to $149 soon. Grab yours now at the special holiday price ——–> HERE! My planning system also includes a physical Letter size laminated wire-o planner, so if you’re more of a handwritten kinda Ninja, then that’s for you! For free!

This exclusive planning system is specifically set up to help today’s childcare professionals easily and quickly plan curriculum, menus, social media scheduling and so much more. Let’s get you organized and systematized in 2022!

Getting connected with other childcare owners is a game changer!

Even with the best planning system in the world, being a home daycare provider can sometimes feel lonely and overwhelming.   Gain strategies and tips to move your childcare business forward by joining a community! That’s why I set up my Facebook group, where you can hang out with like-minded and aspirational daycare owners. Join us for more tips on how to make your childcare business the success it deserves to be!

Or if you prefer Instagram, we share ideas and tips there too. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!

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Cherish this time of year, Ninja!

Cherish this time of year, Ninja!

I know it’s so hard at this time of year juggling the business and family commitments… So I’m just popping by to remind you why it’s important to prioritize your family and to cherish this time of year. We’ll never get the holidays perfect and that is a-ok! But what we should put our time and energy into is being present with our nearest and dearest.

The days are short and the nights are long, but the years are flying by. Now is the time to really enjoy the presence of your family! It’s the end of the calendar year and it’s our last chance to truly slow everything down and spend that quality time with our loved ones.

I know we have all the things to do at home and at the daycare too, but let’s not forget what’s truly important.

Why spending time with your family matters

I don’t think I need to explain this one, but good ol’ Google likes me to spell it out! And after the last two years dealing with THE C WORD (not Christmas, the other C word!) and many of us losing family members or friends, it’s more essential than ever that we cherish the time we have.

We all work so hard throughout the rest of the year, ensuring we make ends meet. Which means an awful lot of our time is spent away from our loved ones and instead caring for those of others. “But I run a home day care” – so what?! Even if you have a home daycare you’re still spending a massive amount of time with family that isn’t yours. And that has a huge impact, meaning less time with our own families.



It’d be super easy to be negative and focus on what you’ve missed out on because of work. So forget that! That’s not my vibe! We’re here for moving forward and focusing on the positive. What can we do to make it better? Well…

Take time out of the business

It might sound obvious, but taking time out from your day-to-day business shenanigans to spend time with loved ones is key to your mental health. Constantly working is a sure-fire way to head straight to Burnout Central and trust me, you don’t wanna go there.

So when we have these opportunities to recalibrate, we should snap them up. Often we see it as a hindrance, like the holiday season is here to get in the way of our goals. But I promise you that some time out for family and to cherish moments with them won’t be wasted.

Spend time with family, but also take a moment to reflect

I’d like to encourage you not only to spend some quality time with family, but also to pause and reflect for YOU.

By taking the time to focus inward, on ourselves, it’s almost like hitting “reset”. You’ve worked your socks off this year and some reflection time is necessary. What’s gone really well for you and your business this year? What would you like to make more time for? What would you like to do less of?

Don’t forget to make some space for self-care – take those daytime baths, catch up on your book club’s latest, pop on some old records and dance. If you’re a person of faith then perhaps you’ll spend a bit of time reflecting spiritually too.

I’d suggest that you go for some wintery walks – no podcast or chat, just you and the outdoors. Be mindful and see what you notice – sights, smells, sounds… – it’s incredible what you miss when you’re in a rush to be somewhere!



Be in the moment

Take this time to be in the moment, enjoy it, appreciate it, because we never know when we won’t have that time again and ought not take it for granted.  Take it from me, you’ve got to cherish this time of year. Each and every moment you spend with them is a memory you can hold onto.

Try to turn off your screens – laptops, iPhones, iPads…and make eye contact with those that you love. Play games, enjoy home-cooked food, be silly! Hug each other (if it’s safe to do so!) and take walks together. Savour reading out jokes and catching up, or snuggling up on the sofa and watching a cheesy holiday movie! Maybe bake some cookies or work together making decorations.

However you choose to spend the time…

…Don’t forget to cherish this time of year, Ninja!

It’s that time of the year when we need to go against the grain and slooooooooow right down! If you’re feeling that stress of rushing around buying food or presents…here’s your permission slip to take a deep breath.

Breathe in. Breathe out. And slow down.

Choose what matters most, right now at this moment, and I promise you all that other stuff and nonsense can wait.

However, if you’re feeling a little lonely this holiday season, try getting connected with other childcare owners. There’ll be other daycare owners in the same boat, and they’d love to hang out online with you. That’s why I set up my Facebook group, it’s a place where you can meet like-minded childcare business owners.

Join us for more tips on how to make your childcare business the success it deserves to be! Or if you prefer Instagram, we share ideas and tips there too. We’re an army of childcare professionals who are sharing ninja-sharp skills to transform our businesses into childcare empires! This is Childcare Ownership all Grownup!

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